Lady Petrova

Lady Petrova www.ladypetrova.com Viewing a Lady Petrova collection is a transporting experience. In 2008 Petrova entered fashion reality TV series Project Runway Australia.

Created in the heart of cosmopolitan Melbourne, each item seems like a vision from another, glamourous and enchanting place. You can picture them all being crafted under a canopy of antique Chantilly Lace, at the end of a pastel hued rainbow, to a soundtrack of 60s girl groups and a backdrop of 80s teen Prom flicks. Since the brand’s inception, this fashion maverick has managed to build a multi fa

ceted fashion business designed to inspire confidence and individuality in young women looking for that something special. Much loved by fellow contestants, viewers, and judges, Petrova finished as runner-up. Petrova continues to evolve and expand whilst staying true to the Lady Petrova signature style.

05/06/2026

Looking back now, it’s hard to believe how much courage that younger version of me had.

I was working in retail, trying to build my own label, Lady Petrova, and desperately wanting a chance to design full-time.

So instead of waiting for an opportunity, I created one.

What started as a conversation with a boutique on Chapel Street ended up changing the course of my career and introducing me to a whole generation of Melbourne women through the Rosemin label.

It’s been incredibly special reading all your messages, seeing your photos and hearing your memories from that time. Thank you to everyone who has sent me photos of you in your dresses!

05/06/2026

The year was 2004.

I was working in retail at Colette Dinnigan during the day, making samples at night and dreaming of becoming a fashion designer.

This was the very first Lady Petrova collection.

Looking back, I can already see the beginnings of everything I still love today: lace, draping, romance, storytelling and designing clothes that make women feel beautiful.

At the time, I was just hoping someone would take a chance on an unknown designer.

One of those people did.

A little boutique on Chapel Street called Rosemin.

What happened next completely changed the course of my career.

Part 2 tomorrow... ❤️

04/06/2026

I honestly didn’t realise how many of you didn’t know this part of my story.

In the early 2000s, I was the designer behind the Rosemin label.

Over the last few weeks I’ve had messages from women telling me they wore Rosemin to their formal, their 21st birthday, their first date, the races, nights out on Chapel Street and everywhere in between.

Reading your messages has been such a beautiful reminder of how much meaning clothes can hold.

The funny thing is, when I was designing these dresses, I never imagined we’d still be talking about them 20 years later.

Now I want to see them.

Did you own a Rosemin dress?

Do you still have it?

Do you have a photo tucked away somewhere?

Tell me what year your formal was, or tag a friend who lived in Rosemin in the early 2000s. I’d absolutely love to see your memories.

03/06/2026

For years I thought I was building a fashion business.

Looking back now, I think I was building something else.

A place where women could gather.

If you’ve ever been told you’re too much...

Too creative. Too emotional. Too ambitious. Too colourful. Too full of ideas.

Comment TOO MUCH below.

I have something I’d love to invite you to.

24/05/2026

My dad made these flame flares decades ago.

Before Lady Petrova. Before I understood why clothing felt so emotional to me.

He was a fashion designer, and although I lost him very young, I think creativity has a way of travelling through generations anyway.

When I hold these pants, it feels like more than fabric.It feels like proof that fashion was always part of my story.

Maybe that’s why I’ve never seen clothing as shallow. To me, getting dressed has always been expression. Storytelling. Art. Memory.

These handmade flame flares still somehow feel rebellious, theatrical and cool all these years later, which honestly feels very him.

And when I look at my own life now designing, upcycling, building Lady Petrova, I can see little pieces of him stitched through all of it.

I really believe clothes can carry energy and memory.

I’d actually love to know:do you own a piece of clothing that carries a story for you?

And should I make this a weekly series? Sharing pieces from my wardrobe that hold memories, history or meaning. Let me know

Somewhere between heirloom and hallucination.I’ve been collecting forgotten vintage bags and reworking them into tiny we...
22/05/2026

Somewhere between heirloom and hallucination.

I’ve been collecting forgotten vintage bags and reworking them into tiny wearable worlds — part relic, part fashion object, part storybook.

Each one is one of one.Hand-adorned with charms, cameos, ribbons, mirrors, shells, lockets and little treasures that felt too beautiful to stay hidden away.

I wanted them to feel like the kind of bags a woman would keep forever.The kind passed between hands.The kind that become part of someone’s mythology.

Which one would you carry first?

21/05/2026

Darlings, I don’t think I’ll ever be able to explain how emotional it felt receiving this jacket back from my mum.

The drawings are by my daughter Vionnet. Tiny little artworks made by her hands, full of imagination and innocence and personality.

And then my mum sat there and carefully hand embroidered them onto this jacket stitch by stitch.

Three generations of women creating together without even really trying to make “art”. Just doing what women have always done:telling stories through our hands.

There’s something so powerful to me about that.

In a world that moves so fast, where everything feels disposable, this jacket suddenly feels priceless.Not because it’s perfect.Not because it’s designer.But because it carries love, time, memory, history and care within it.

One day Vionnet will look back at this and remember that her ideas were worth turning into something real.That creativity mattered.That her grandmother honoured her drawings enough to spend hours embroidering them by hand.

And honestly… this is what fashion should be.

Not endless consumption.Not chasing trends.But clothing that holds emotion.Clothing that tells the story of who we are and where we come from.

A future heirloom made by the women in my family.

Working with women and helping bring their creative ideas to life is honestly one of my favourite parts of what I do.Aft...
20/05/2026

Working with women and helping bring their creative ideas to life is honestly one of my favourite parts of what I do.

After a little pause, I’m opening up a small number of mentoring spaces again for fashion brands, creative businesses & women who feel creatively stuck, overwhelmed or ready for their next chapter.

If you’ve been wanting support with:
• your brand direction
• creative confidence
• social media & visibility
• refining your ideas
• sustainable fashion or product development
• building a business that actually feels like you

Send me a DM and we can book in a free 20 minute consultation to see if we’re a good fit.

I’d love to help you reconnect with your spark. 🎀 Lovely testimonial from

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Melbourne, VIC

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