Where It's At Parramatta

Where It's At Parramatta Parramatta has never stopped transforming and has undeniably become Where it’s AT. Parramatta has never stopped transforming.

This next evolution is already well underway with more than $20 billion in public and private infrastructure investment being realised over the next five years. With a population expected to reach 400 thousand by 2036, Parramatta has undeniably become ‘where it’s AT’. As Sydney’s Central City, Parramatta is an iconic metropolis that is creating world class centres of excellence in education, healt

h, research and innovation. The city’s new skyline and footprint is changing. Award winning architecturally designed masterpieces such as Parramatta Square and the Powerhouse Museum and precinct will continue to transform the cityscape. Just as important are the city’s cultural heart and inclusive nature. A central meeting place for the Burramattagal people for more than 60,000 years, an ancient heartbeat now drives a new vitality and energy in Parramatta. It has become a melting pot of cultures, ideas and commerce which draws people from across the globe who want to visit, live and experience the heart of a global metropolis. Parramatta’s entertainment, arts and cultural venues are already developing a national and international reputation for fostering new talent and creating cutting edge performances and world-class events. Parramatta is a city connected by natural parks, waterways and rich heritage. There are stories both old and new to be told, and places for the intrepid and curious alike to explore and lose themselves in. Parramatta is a city of big thinkers, full of ambition who aren’t afraid to tell a new story about their city. They deserve a platform from which to share the many great stories about the city and invite people from outside to come and experience for themselves why Parramatta is truly ‘Where it’s AT’.

It often starts with a single visit- a night out, a day in the city.But when more people choose Parramatta, it builds in...
02/09/2026

It often starts with a single visit- a night out, a day in the city.

But when more people choose Parramatta, it builds into something bigger.

More spending in local businesses.
More activity across the CBD.
More jobs and opportunities for the community.

That’s what we’re seeing as Parramatta’s visitor economy continues to grow- driven by people who come to experience the city and end up contributing to its momentum.

Explore the full picture 👉 atparramatta.com/business/hotels-visitor-economy

Parramatta is bursting into bloom this September 🌸🌻🌷Here's what's on:• Let's Go Greek Festival Parramatta  celebrates au...
01/09/2026

Parramatta is bursting into bloom this September 🌸🌻🌷

Here's what's on:
• Let's Go Greek Festival Parramatta celebrates authentic Greek food, live music and cultural performances.
• Experience powerful theatre with Noni Hazlehurst staring in the The Lark at Riverside Parramatta
• Step into the past at Regency Promenade & Fair with National Trust Australia (NSW)
• Wander through spring blooms at Weekend in Wistaria Parramatta Park

Explore the full calendar 👉 atparramatta.com/whats-on

Happy first day of Spring 🌸🌷🌻
31/08/2026

Happy first day of Spring 🌸🌷🌻

In town for Parramatta Open? Exploring hidden heritage gems and iconic landmarks is hungry work. Here are some of our fa...
27/08/2026

In town for Parramatta Open?

Exploring hidden heritage gems and iconic landmarks is hungry work.

Here are some of our favourite places to refuel while you're discovering Parramatta:
• Lobby Espesso Bar in Parramatta Square
• Lucien Baked Goods
• Cafe at Parramatta Aquatic Centre
• Euca Gelato - get 20% off gelato if you show your Parramatta Open wristband
• Zungle BBQ
• Latte on the Rocks
•Sausage sizzle at Hambledon Cottage
• By The River
• Bourke Street Bakery
• Great views of Parramatta at Nick and Nora's

Explore more 👉 atparramatta.com/discover/eat-and-drink

Be part of our inaugural Lebanese Festival!The Lebanese Festival 2026 will be a vibrant celebration of Lebanese culture,...
26/08/2026

Be part of our inaugural Lebanese Festival!

The Lebanese Festival 2026 will be a vibrant celebration of Lebanese culture, bringing together food, live music, dance, cooking demonstrations, community showcases and roving entertainment.

To complete the programming, we are now seeking Expressions of Interest from:
• Musicians, bands, singers and DJs
• Traditional and contemporary dance groups, including Dabke performers
• Community performance groups, schools and cultural organisations
• Roving entertainers and cultural performers
• Workshop facilitators and interactive cultural experiences
• Unique performance ideas that celebrate Lebanese culture

Applications close Monday 7 September.

Submit your EOI and learn more 👉 atparramatta.com/lebanese-festival-2026-eoi

Hans Joachim is seeing that momentum build at PARKROYAL Parramatta.New infrastructure. New connections. A city opening u...
24/08/2026

Hans Joachim is seeing that momentum build at PARKROYAL Parramatta.

New infrastructure. New connections. A city opening up to new global audiences.

With Powerhouse Museum on the doorstep and Western Sydney International Airport on the horizon, Parramatta is set to welcome a broader mix of visitors - expanding its reach and reshaping demand.

Hear more from Hans 👉 atparramatta.com/business/parkroyal

21/08/2026

One of Parramatta locals best kept secrets 🤫
 
Follow Darling Mills Creek through Bidjigal Reserve and you’ll discover Northmead Dam, a flood protection wall tucked away among towering gums. 
 
It’s the kind of place that makes you forget you’re only minutes from suburbia. 
 
📍 Location: Northmead Dam, Bidjigal Reserve
🥾 Length: 2.2km return walk
⏱️ Expected time: Approx. 1 hour 
 
👉 Link in bio for more 
 
⚠️ Safety first: Heavy rain can create extreme hazards around the dam and surrounding waterways. Never enter floodwaters or go near fast-moving water.

One of Parramatta's best-kept secrets is Northmead Dam. Follow Darling Mills Creek through Bidjigal Reserve and you'll d...
20/08/2026

One of Parramatta's best-kept secrets is Northmead Dam.

Follow Darling Mills Creek through Bidjigal Reserve and you'll discover Northmead Dam, a flood protection wall tucked away among towering gums.

It's the kind of place that makes you forget you're only minutes from suburbia.

📍 Location: Northmead Dam, Bidjigal Reserve
🥾 Length: 2.2km return walk
⏱️ Expected time: Approx. 1 hour

Find out more 👉 atparramatta.com/discover/see-and-do/nature-and-parks/best-bushwalks-in-parramatta

⚠️ Safety first: Heavy rain can create extreme hazards around the dam and surrounding waterways. Never enter floodwaters or go near fast-moving water.

Also, it's not actually a dam. It's a flood-retarding wall that helps protect Northmead homes during heavy rain.

19/08/2026

Parramatta's accommodation offering is shifting.

With a focus on design-led, experience-first hospitality, QT responds to a more diverse and increasingly discerning visitor profile.

As Parramatta’s audience evolves, so do expectations - driving demand for hotels that deliver more than a place to stay.

It’s part of a broader transformation across the city’s visitor economy.

Watch the story and explore what this means for Parramatta’s next phase of growth.

Explore the full story 👉 atparramatta.com//business/hotels-visitor-economy

14/08/2026

✌️ days until the GIANTS double-header at ENGIE Stadium 🧡
 
Want to do match day like a GIANT?
 
The players have shared their favourite things to do around Sydney Olympic Park before heading to the stadium:
☕ Grab a hot chocolate at Oliver Brown Sydney Olympic Park
 🌳 Take a stroll through Bicentennial Park
 🍔 Stop in for lunch at The Locker Room Hotel
 
Then head to ENGIE Stadium for a huge afternoon of football, with inflatables, live music, food trucks, cold drinks and plenty of family fun.

One ticket gets you into both games.
 
🏉 Match: GIANTS v westcoasteagles
 ⏰ Time: 1:40pm
 
🏉 Match: GIANTS AFLW v West Coast Eagles AFLW
 ⏰ Time: 4:45pm
 
Join thousands of GIANTS fans as the Orange Tsunami rolls into ENGIE Stadium for the first public GIANTS double-header.

👉 Link in bio for all the details.
 
Thanks to GIANTS POPPY RAINBOW BOLTZ Toby Bedford Elsa Alyce Parker and lachieash7 for sharing their match day recommendations.

Address

Macquarie St, Entrance Via Pitt St
Parramatta, NSW
2150

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