07/08/2024
We are hiring Digital Marketing Manager
Job Description
The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.
Job Context
• We are looking for an ambitious, hardworking, self-motivated, career-oriented digital marketing professional to promote our Brand and services through digital marketing within the Education Industry.
• Assisting in the formulation of strategies to build a lasting digital connection with consumers
• Planning and monitoring the ongoing company presence on social media
• Launching optimized online advertisements to increase company's local and international brand awareness
Key Responsibilities
• Plan and execute digital marketing campaigns
• Monitor and analyze the effectiveness of marketing content.
• Optimize and forecast live campaigns effectively and hourly.
• Develop and manage website content to support the social media campaign.
• Find and target audiences
Other Job Responsibilities
• Plan and execute digital marketing campaigns
• Monitor and analyze the effectiveness of marketing content, and metrics to establish the effectiveness of online advertising.
• Plan, develop and control the company's social media channels and the company website and marketing databases.
• Find and target audiences
• Develop and scrutinise all the campaign budgets
• Design and manage the entire digital campaign department. This role is inclusive of Facebook advertisement with confidence for Image, Video, Carousel, Collection, Google Adwords, display advertising, Google Tag Manager, Google Analytics & Webmaster Tools, managing PPC campaigns across Google, Instagram, LinkedIn,Twitter, WhatsApp, Yahoo and Bing, email & text marketing,
• Grow the website traffic and enable digital presence and leads generation growth globally.
• Review the brand message regularly to ascertain its consistency
• Develop a workable digital marketing strategy
• Collaborates with other supporting teams to create impressive event management-centred landing pages
• Provides educational opportunities, relevant information, and growth opportunities for digital marketing staff
• Analysis and work with company strategy of end-to-end consumer experience in different digital channels.
• Identify the latest digital technologies and current digital trends affecting the industry
• Prepare and execute conversion tests
• Manage the workflow with every landing page through different automation channels.
• Work with our content marketing specialist on content creation, Video and Graphic designer, Web developer, SEO specialist and distribution where required
• Create a social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Bing, Yahoo, LinkedIn etc.
• Writing content and posting on social media channels are mandatory.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Employment Status
Full-time
Educational Requirements
• Masters' degree in any discipline, Bachelor of Computer Application (BCA), Bachelor's degree in any discipline
• Graduation from Computing and IT
• Professional Certification: Google, Facebook, WordPress, Drupal and etc.
• Training/ Trade Course: Analytics, insights, SEO and PPC
Qualifications
• 1+ years of marketing experience
• Content creation skills
• Excellent communication and organizational skills
