21/04/2026
Some destinations stay under the radar for years. Then a few new hotels open, the experience starts to elevate, and suddenly everyone is paying attention.
Our advice? Go before that happens. Right now, these are the places we’re watching closely:
Puglia, Italy: White villages, olive groves, and a coastline that still feels relaxed compared to the Amalfi Coast. Four Seasons is set to open a major beachfront resort here, and other luxury brands are beginning to follow.
Okinawa: Japan’s subtropical island chain feels completely different from Tokyo or Kyoto. Clear water, island culture, and a slower pace. Luxury brands like Rosewood and other high-end resorts are expanding across the islands, bringing a new level of accommodation to the region.
Laos: Often described as the quieter side of Southeast Asia, Laos offers Buddhist temples, riverside towns like Luang Prabang, and a slower, more immersive pace. Luxury hotels are beginning to reinvest in the destination, with Aman and other boutique operators elevating the experience without changing its character.
These places will not stay under the radar forever. Experiencing them now is part of the magic. Let’s start planning!