06/06/2023
Tashi Delek!
โ๐๐ก๐ฎ๐ญ๐๐ง ๐๐๐ฅ๐ข๐๐ฏ๐โ ๐ฐ๐ข๐ง๐ฌ ๐ฉ๐ซ๐๐ฌ๐ญ๐ข๐ ๐ข๐จ๐ฎ๐ฌ ๐๐ซ๐๐ง๐๐ข๐ง๐ ๐๐ฐ๐๐ซ๐๐ฌ ๐ข๐ง ๐๐๐ฐ ๐๐จ๐ซ๐ค ๐๐ง๐ ๐๐จ๐ง๐๐จ๐ง
The Kingdom of Bhutanโs new national brand โBhutan Believeโ won two prestigious awards in New York and London during events in May, 2023.
"Bhutan Believe" won bronze in the โRebrandingโ category of the ADC Annual Awards in New York and the D&AD wood pencil in the โbranding / brand refresh categoryโ which recognises the โBest of the Yearโ in advertising, design, craft, culture and impact.
Both awards celebrate the very best in advertising, digital media, graphic design and more. The winners are selected by highly respected juries and presented at Annual Awards Galas held in May 2023.
Bhutan's Foreign Minister Dr Tandi Dorji expressed pride in the global recognition of the country's new national brand, which emphasizes belief in Bhutan's future, unique qualities, and the potential of its citizens.
The ADC annual awards, in its 102nd year, is the oldest industry award show, while D&AD is known for promoting design and advertising excellence.
Bhutan Believe was launched in 2022 as the national brand, targeting both internal and external audiences, instilling belief in Bhutan's potential and its distinctive approach.
