22/04/2021
Kuzuzangpo la
These five words - Adventure, Tradition, Rejuvenation, Mystery and Well-being could represent the core values, offering and benefits of Bhutan experience for our visitors. These words are also in the context of high value and exclusive experience.
This photo of children in our national attire portray the ‘Rejuvenation’ brand value which many tourists will experience from their visit to Bhutan.
This was featured in ‘The Economist’ in the 17th April 2021 print and digital issue. Each week, The Economist reaches about 6.5 million readers through print, web, and app platforms.
