Central Counties Tourism

09/10/2026

📢 Last chance to join us!

Registration for our Headwaters Tourism Networking Event has been extended until Friday, September 11.

Join fellow tourism operators and industry partners for an evening of connection, conversation and collaboration. This is a great opportunity to meet others in the region, exchange ideas and explore opportunities to work together.

📅 Friday, September 25, 2026
🕓 4 - 6pm
📍 Museum of Dufferin

RSVP by September 11: https://centralcounties.ca/featured-events/headwaters-tourism-networking-event/

09/09/2026

Want to see AVTR¹ in action?

The newly launched Durham Region Railway Roots is a great example. Powered by AVTR¹, our augmented reality platform, visitors can meet Conductor Bradley on their mobile device and discover the stories behind Durham Region’s railway heritage at participating museums and historic sites.

Railway Roots is just the beginning. AVTR¹ can add a new layer of storytelling and engagement to a wide range of tourism businesses and experiences — from attractions and museums to accommodations, culinary experiences, outdoor recreation and more.

What could your AVTR¹ experience look like?

A concierge. A guide. A storyteller. An expert. A character from the past. The possibilities are as unique as the stories you want to tell — they are endless.

👉 Explore AVTR¹ and start imagining what’s possible for your organization: https://bit.ly/avtr1

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Durham Tourism | Region of Durham

08/26/2026

Our August newsletter is here, bringing together the latest updates, resources, research and opportunities for tourism partners across York, Durham and Headwaters.

This month’s issue includes:

📌 Upcoming Tourism Networking Event on September 25
📌 Fall content callout for your experiences, events and seasonal visitor programming
📌 New visitor experiences and openings across the region
📌 Q2 regional hotel performance analysis, and weekly data
📌 Visitor Research Program and custom research opportunities
📌 Industry news, funding opportunities and upcoming events
.. and more.

Not yet in your inbox? Head on over to our website to read the full newsletter and sign up to receive future updates: https://bit.ly/3OGxo13

08/18/2026

Connect. Collaborate. Grow.

Attention Headwaters tourism stakeholders: you’re invited to our next Tourism Networking Social!

Join fellow tourism operators and industry partners for an evening of connection, conversation and collaboration. Build new connections or strengthen existing ones, exchange ideas and best practices, and explore opportunities to work together across the Headwaters region.

📅Friday, September 25, 2026
🕓4 - 6pm
📍Museum of Dufferin

RSVP by August 30: https://centralcounties.ca/featured-events/headwaters-tourism-networking-event/

We hope to see you there!

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Town of Orangeville | Town of Caledon | Town of Erin | The Town of Shelburne

07/31/2026

📢 WE'RE HIRING!!!

Central Counties Tourism is seeking an experienced, relationship-focussed professional to lead stakeholder engagement and industry development across York Region. This full-time, fully remote position plays a key role in strengthening the local visitor economy through collaboration, capacity building, and strategic support for tourism businesses and community partners.

As the York Industry Relations Manager, you will:
• Build and maintain strong relationships with tourism operators, municipalities, and community organizations
• Support stakeholders with resources, insights, and opportunities that enhance their competitiveness
• Facilitate partnerships and projects that drive visitation and economic impact
• Identify industry needs and champion initiatives that align with regional tourism priorities
• Represent Central Counties Tourism as a trusted connector and advocate within York Region

We’re looking for someone who thrives in a collaborative environment, excels at communication, and is passionate about helping businesses grow.

📆 Application Deadline: Friday, August 14, 2026

🔗 Learn more and apply: https://centralcounties.ca/job-posting-industry-relations-manager-york/

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York Link - York Region Economic Development | Town of Aurora
| Town of East Gwillimbury | Town of Georgina | King Township | Destination Markham | Town of Newmarket | City of Richmond Hill | Tourism Vaughan | Town of Whitchurch-Stouffville

Central Counties Tourism is hiring an Industry Relations Manager for York to support tourism businesses, drive product development, and grow regional capacity.

06/24/2026

Our June newsletter is here, bringing together the latest updates, resources, and opportunities for tourism partners across York, Durham and Headwaters.

This month’s issue includes:

📌 Headwaters Crafted Journey Passport launch, with prizes to be won
📌 Updated CCT Digital Asset Library now available
📌 2026/27 Tourism Partnership Program recipients
📌 New Board Members announced
📌 YDH summer campaign activity
📌 Hotel data insights and updates
📌 Industry news and surveys

…and more.

Read the full newsletter now: https://bit.ly/3OGxo13

Not yet subscribed? Sign up to receive future issues straight to your inbox.

06/23/2026

Share your input by June 30! 👇🏻

Your input matters for Ontario tourism.

As implementation of Forward Motion: Ontario’s Tourism Industry Strategy continues, TIAO and the Ontario Tourism Strategy Alignment Council are seeking input from tourism partners across the province to help shape priorities for 2026–2027.

This brief industry input survey will help identify existing initiatives, partnership opportunities, gaps, and areas for alignment across three key priorities:

🌎 International Market Growth
💼 Tourism Investment Attraction
👥 Workforce Development

Whether you are a destination organization, tourism operator, municipality, sector association, educational institution, supplier, or industry partner, we encourage you to share your insights.

Together, we can build on the momentum of Forward Motion and focus our collective efforts where they can have the greatest impact.

Complete the survey by June 30, 2026: https://www.surveymonkey.com/r/5###X9G

06/10/2026

The Headwaters Crafted Journey, a new self-guided craft beverage trail showcasing producers across Caledon, Erin, Orangeville, Mono, and Grand Valley, has officially launched!

This regionally supported initiative brings together eight local craft beverage makers — Badlands Brewing Company, Spirit Tree Estate Cidery, GoodLot Farmstead Brewing Co., Caledon Hills Brewing Company, Sonnen Hill Brewing, Grand Valley Brewery, Adamo Estate Winery, and Mono Centre Brewing — in collaboration with municipal and BIA partners across Headwaters.

The experience, first sparked through early conversations at GoodLot Farmstead Brewing Co., was developed with support from Visit Caledon, Orangeville Tourism, Downtown Orangeville, and Discover Erin, highlighting the strength of cross-sector collaboration in building regional tourism experiences.

Through a passport-style format, the trail encourages visitors to travel throughout Headwaters, creating opportunities for participating businesses and communities to benefit from increased exploration and visitation. Participants who complete the journey can also enter a passport contest designed to encourage exploration across all eight stops.

🔗 Read the full media release:

A new regional collaboration has launched the Headwaters Crafted Journey, a self-guided craft beverage trail featuring eight producers across Caledon, Erin, Orangeville, Mono, and Grand Valley. The passport-style experience invites visitors to explore local breweries, cideries, and a winery while pa...

06/03/2026

Now available in our Learning Lab 👇

Tourism HR Canada, in partnership with Central Counties Tourism, has expanded access to the Belong: Accessible Tourism Workplaces eLearning program.

The training supports tourism businesses in building more inclusive, accessible, and supportive workplace environments and can now be accessed alongside CCT’s growing suite of Learning Lab resources.

Topics include accessibility, workplace accommodations, reducing bias and barriers, mental health awareness, and inclusive workplace practices.

Learn more and access the program here:
https://bit.ly/4x2Fym1

Tourism HR Canada, in partnership with Central Counties Tourism (CCT), is expanding access to the Belong: Accessible Tourism Workplaces eLearning program through CCT’s Learning Lab. The self-paced training helps tourism businesses build more inclusive, accessible, and supportive workplace cultures...

05/27/2026

Golf tourism continues to be a major driver of visitation and economic impact across Ontario, and GolfinOntario is helping lead the way. ⛳

In our latest Stakeholder Spotlight, learn how this collaborative initiative, which began with three regional tourism organizations including CCT, has grown into a province-wide program generating measurable results for golf courses, accommodations, and tourism partners across Ontario.

Discover its growth, reach and impact, and how tourism partners across York Durham Headwaters can get involved.

Read the full article, "Golf in Ontario: A Collaborative Approach to Golf Tourism":
🔗 https://bit.ly/4c6hEw1