09/04/2026
I hate the word bespoke. I believe luxury means something different for everyone, which is why I never trust a brochure that promises it without asking what that word means to you. I get up in the middle of the night so a missed connection doesn't become something my client has to solve alone at 2am in an airport. I believe the work starts the moment a booking is confirmed, not the moment it ends.
I put together a short list this week of the things that make me exactly the right fit for some people and completely wrong for others. Not because I want to talk people out of working with me (although I DO turn down requests to work with me....weekly!), but because the right client relationship starts with both sides knowing what they're actually signing up for.
If you travel the way I do, with your own money and your own standards, and you're tired of being told what luxury should look like instead of being asked what it looks like to you, you'll probably want to stick around. If not, I'd rather you know that now.
I'd love know, from this list, which one made you laugh or surprised you the most?