Scottish Agritourism

Scottish Agritourism The sector body for agritourism in Scotland. Providing leadership & a strong voice.

Scotland's official national tourism organisation, VisitScotland , is dedicated to promoting the country as a world-clas...
11/06/2026

Scotland's official national tourism organisation, VisitScotland , is dedicated to promoting the country as a world-class destination and driving economic growth. As Global Agritourism Conference Silver Sponsor, VisitScotland, has provided significant support to Scottish Agritourism and the wider organising committee in event management, admin and branding.

Several VisitScotland colleagues will attend the event at P&J Live, 23 - 25 June, to participate in international knowledge exchange opportunities and networking with delegates. There will also be a VisitScotland exhibition stand.

VisitScotland's Chief Executive, Vicki Miller, will address delegates during the Welcome to Scotland Civic Reception at P&J Live on Tuesday evening, 23rd June.

Session 7.3: Marketing & Market Research will be focused on understanding your market and customer, and will be chaired by Linda McAllister, Senior Tourism Sector Development Manager at VisitScotland.

Delegates should check the Global Agritourism Conference app to connect with members of the VisitScotland team. One- and two-day tickets are still available: https://www.globalagritourismconference.com/

Global Agritourism Network

Cabinet Secretary for Climate Action and Rural Affairs, Gillian Martin for Aberdeenshire East will speak at the Global A...
09/06/2026

Cabinet Secretary for Climate Action and Rural Affairs, Gillian Martin for Aberdeenshire East will speak at the Global Agritourism Conference at P&J Live, Aberdeen, 23–25 June.

Ms Martin will meet Scottish Agritourism members at the conference on Thursday, 25 June, to learn about the innovations driving the sector’s growth and discuss the challenges currently confronting the industry before taking to the main stage to deliver a speech to delegates.

Caroline Millar, sector lead for Scottish Agritourism, commented: “I look forward to welcoming Ms Martin to the Global Agritourism Conference in her new role as Cabinet Secretary and working with her to develop the agritourism sector as a key driver of the rural economy in the coming months. Hosting the Global Agritourism Conference is putting Scottish agritourism on an international stage, and I am really pleased that Ms Martin can play a role in this global showcase.”

Tickets: https://www.globalagritourismconference.com/

Global Agritourism Network The Scottish Government Abbey Ireland and UK The Scottish Farmer Farmers Weekly Farmers Guardian Scottish Crofting Federation Crofting Commission NFU Scotland Scottish Land & Estates

Many Scottish Agritourism members and businesses use Airbnb - in fact many agritourism businesses from all over the worl...
08/06/2026

Many Scottish Agritourism members and businesses use Airbnb - in fact many agritourism businesses from all over the world do, and so we’re delighted to have their support for the inaugural Global Agritourism Conference at P&J Live Aberdeen, running 23–25 June.

Session 6.1: Farm Stay Accommodation is sponsored by Airbnb.

This session features farmers from around the world – all Airbnb hosts – sharing real insights on farm stays, agribusiness, and adapting to change. Airbnb's Senior Global Policy Manager, Kara Shure, will chair and speak in the session beside speakers Jenn Colby, Howling Wolf Farm, LLC, USA; Carly Bussenschutt, Stowaway Kangaroo Island, Australia; Kay Wilson, Lennox of Lomond , Scotland, and Sinead Coffey, Hidden Hills - Waterville, Ireland.

🔗 Book your ticket: https://www.globalagritourismconference.com/

Global Agritourism Network

Momentum is building for the Global Agritourism Conference which takes place at P&J Live in Aberdeen this month, 23-25 J...
03/06/2026

Momentum is building for the Global Agritourism Conference which takes place at P&J Live in Aberdeen this month, 23-25 June.

IMPORTANT 🌍 Sales for 3-day conference tickets and Gala Dinner tickets will close on Tuesday, 9th June. 🌏

An amazing programme includes keynote sessions on International Benchmarking, Farm Retail, Agritourism and Rural Policy and Agritourism Data Insights & Marketing plus Breakout Sessions covering a range of agritourism and rural tourism topics and themes.

Menus have been developed in collaboration with Scottish Farms, including several Scottish Agritourism members, with a focus on serving healthy, nutritious, seasonal Scottish produce to the 600+ delegates who are attending from more than 50 countries.

https://www.globalagritourismconference.com/

One and Two-day conference tickets will remain available after 9th June. Already registered? Please note that 9th June is also your deadline to choose a Core Tour and your Breakout Sessions.

Global Agritourism Network Abbey Ireland and UK The Scottish Farmer Farmers Guardian Farmers Weekly Scottish Crofting Federation Crofting Commission NFU Scotland

Scottish Agritourism is delivering an innovative approach to procuring and sourcing food and drink for the Global Agrito...
28/05/2026

Scottish Agritourism is delivering an innovative approach to procuring and sourcing food and drink for the Global Agritourism Conference, 23rd - 25th of June.

In partnership with P&J Live, Global Conference menus include produce from 20 farms, including Scottish Agritourism members, supplying fresh salads, herbs, vegetables, soft fruit, cheese, eggs, Scotch Beef, ice cream and home baking.

Meals will highlight healthy, fresh ingredients, with menus thoughtfully crafted to promote wellbeing. Showcasing the full range of Scotland’s seasonal bounty, over 90% of dishes are sourced directly from named Scottish farms, complemented by fresh fish from the Aberdeenshire fishing community.

Caroline Millar, Sector Lead of Scottish Agritourism and Chair of the Global Agritourism Conference, said; “As a farmer, it has been a pleasure working with the chefs and team at P&J Live, and Abbey Ireland and UK, to bring the vision for this event, to life. Delicious lunch and dinner menus will feature many of the farmers that conference delegates will visit or meet, ensuring that this is a very unique dining experience.”

Thanks to ScotGov Rural for their support on this initiative showcasing the diversity of the country’s produce.

The Gala Dinner has been sponsored by Azets UK and lunches by Quality Meat Scotland (QMS)

https://bit.ly/3Rr3Jdx

https://www.globalagritourismconference.com/

The Orkney Dairy Edinvale Farm Macbeth's Logie Newton Farm, Lodges and Events Forest Farm - The Organic Dairy Castleton Farm
Isle of Mull Cheese Errington Cheese Gloagburn Farm Shop Balgove Larder Westerton Farm Down on the Farm

Global Agritourism Network

With support from Scottish National Rural Network, Scottish Agritourism has been working on new resources for Scottish A...
22/05/2026

With support from Scottish National Rural Network, Scottish Agritourism has been working on new resources for Scottish Agritourism members, centring on health and safety to help build a robust and resilient sector.

Agritourism and Associate members can access a Health and Safety Toolkit which is primarily focused on Farm Experiences, particularly those that include members of the public interacting with farm animals, in their Member Hub. The toolkit was authored by Trade Member, Gillian McLean, of GEM Safety Solutions, an experienced health and safety consultant.

In addition, all members will be able to access online training resource, Tayl, another Scottish Agritourism Trade Member. Members will be able to log in and access accredited online courses relevant to Health and Safety, plus several other topics, which will be useful to running or working in a business. We are delighted to offer this significant member benefit and are hugely grateful to Scottish Rural Network for their support.

Speaking at the Scottish Agritourism Conference in November, Scottish Agritourism Manager Laura Paterson, said; “Scottish Agritourism actively encourages farmers and farming families to welcome visitors onto their land. With that opportunity comes responsibility. Health and safety is not only about protecting customers and visitors; it is equally about safeguarding Scottish Agritourism members and their businesses. By establishing consistent, professional standards, we help protect individual businesses and the reputation and growth of the sector as a whole."

https://scottishagritourism.co.uk/health-safety-support-for-scottish-agritourism-members/

All members have received an email outlining access for both resources. Any member who has not should please contact us.

16/05/2026

This week we hosted a networking event for Renfrewshire Tourism Network with an insight to Scottish Agritourism

There was a fantastic mix of experience + accommodation providers, local food producers + outlets and travel companies.

A really great way to make contact with other business owners and come together to make the area a better destination for visitors.

If you have a local business and are interested in collaboration please drop us an email [email protected]

Ten young farmers from Scottish islands can attend the Global Agritourism Conference in Aberdeen with support from CalMa...
16/05/2026

Ten young farmers from Scottish islands can attend the Global Agritourism Conference in Aberdeen with support from CalMac Ferries, including:

🔸 A three day ticket to attend one day of core conference tours and two days of key note and break out sessions
🔸 A ticket for the Global Agritourism Gala Dinner
🔸 Two nights accommodation in Aberdeen, near the P&J Live
🔸 Ferry tickets to the mainland from islands serviced by CalMac

Thanking CalMac for their support, Caroline Millar, Sector Lead for Scottish Agritourism, said: “The Global Agritourism Conference coming to Scotland presents a unique opportunity to learn directly from hundreds of farmers and leaders in agritourism and farm retail from across the globe. This welcome support from CalMac, will allow ten young island-based farmers to build their networks, knowledge and confidence and we expect they will leave the three-day event with insights and data which will significantly benefit their own careers, family farms and their island communities long after the conference ends. We hope to see a diverse spread with representation from as many islands as possible.”

Applications close on Friday 22 May. Find out more & apply: https://bit.ly/4tDLPS7

Global Agritourism Network The Scottish Farmer Farmers Weekly Farmers Guardian Scottish Crofting Federation Crofting Commission NFU Scotland SAYFC Young Farmers

15/05/2026

It's World Agritourism Day tomorrow (Saturday 16th May). The theme for this year is; Women Farmers Leading Agri Tourism and Sustainable Rural Economies Globally.

This really resonates at Scottish Agritourism. Our network is made up of incredible women, with two-thirds of businesses led by women who often juggle full-time work - on or off the farm - while driving their agritourism ventures forward.

In Scotland, more farm businesses that include agritourism or farm retail have female directors compared to those focused solely on agriculture. These women are securing the future of family farms and crofts, strengthening rural economies, and creating meaningful connections between consumers, farming, and food.

Happy World Agritourism Day, wherever you are in the world 🌍

Sector Lead, Caroline Millar, is speaking on the online World Agritourism Day celebration tomorrow at 9.55 AM (UK time) alongside a selection of fantastic international counterparts. Go to https://www.worldagritourismday.com/ for joining details.

A valued member of Scotland’s National Agritourism Strategy Board, Highlands and Islands Enterprise (HIE) is a Silver S...
14/05/2026

A valued member of Scotland’s National Agritourism Strategy Board, Highlands and Islands Enterprise (HIE) is a Silver Sponsor of the Global Agritourism Conference 2026.

HIE’s Head of Tourism, Food and Drink, Anna Miller, will chair Session 8.4; Young Agritourism Entrepreneurs from Scotland’s Islands.

Speakers providing their insights and perspectives in the session are Lara Hourie, The Orkney Dairy, Rachel MacDonald, Clachan Sands Campsite and Lily Reade, Isle of Mull Cheese. All are former participants of Agritourism Futures, Scottish Agritourism’s annual development programme for young agritourism farmers, business owners and employees.

Many thanks to HIE for this valuable support.

https://www.globalagritourismconference.com/

Global Agritourism Network

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