Eleanor McClean Copywriting and Translation

14/09/2023

https://www.theguardian.com/travel/2023/sep/14/ireland-wild-atlantic-way-literary-tour

The wild west coast from Cork up to Donegal has captivated writers from Yeats to Synge and Charlotte Brontë – as well as a host of lesser-known talent

16/12/2022

01/10/2022

What a trip! Thank you Vintage Productions for making it even more memorable.

07/09/2021

I'm so lucky to be part of this amazing team!

10/12/2020

25/10/2019

If you’re not optimising your blog, you could be wasting a valuable opportunity to grow traffic to your website. It doesn’t matter what you’re selling: “sexy” is what you make of it!

Content marketing isn't easy when your industry's topics are dry. Here are the eight tactics one digital marketer used to triple blog growth for an e-commerce and manufacturing company in two years.

17/07/2018

“Cultivate a distinct and strong voice.”

Are you looking for a powerful and flexible way to engage an audience? Maybe it’s time to take a fresh look at the email newsletter. This report from the newsrewired digital journalism conference discusses how to draw readers in and keep them coming back.

'You want to have a strong voice to cut through the noise and have people returning because they like your style.' Expert advice from the newsrewired digital journalism event

27/09/2016

I don’t agree that we should avoid these questions, but it’s definitely a mistake to reject a tagline on the basis of any one of them. If a tagline is catchy, original and makes a strong, succinct statement about your brand, you’re onto a winner!

Great taglines are routinely rejected because they don't fit preconceived parameters. Take another look at what really matters.

20/09/2016

Some grammar rules are so deeply ingrained that native speakers apply them without even knowing they exist. This is a great example.

I had no idea there was a specific order for adjectives until I read a viral post. It was a side-of-the-mallet moment

13/09/2016

Study, research, procrastination, growling and at least twenty drafts. Some of these "appalling" work habits are strangely familiar.

Dubbed by many as the father of modern advertising, David Ogilvy was an undisputed genius. And just as it happens with most geniuses, Ogilvy had a....