Kaleida

Kaleida We create holograms. We make the impossible exist. Kaleida make holograms. That is to say, we alter reality.

We create holographic experiences that let audiences experience our clients' imaginations, living, breathing and dancing in the world before their eyes. We let sharks dance across the sky and planets float in the middle of rooms. We make the impossible exist.
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Kaleida is the new commercial division of 12th Battalion Productions Ltd

02/12/2025

It seems otherworldly portals to other dimensions are currently in vogue.

Have a look at the G.O.A.T which took over the skies of L.A in 2023, offering a glimpse into another world for Asgards Wrath 2 & Meta Quest

And for which we still treasure our Grand Clio

28/11/2025

Proud to share the newly redesigned wearekaleida.com

A cleaner look, a smoother experience, and a clearer window into Kaleida’s world of immersive experiences and real-time creative tech.

Huge shoutout to Dmytro Troshchylo 🇺🇦🇱🇹 for bringing this vision to life.

26/11/2025

LET’S GET READY TO RUUUUMBLE! 💥🤼‍♀️🏅

History was made at L.A.’s Intuit Dome as Netflix aired its first-ever WWE Raw broadcast and Kaleida was proud to be at the centre of it.

To mark the beginning of the Netflix era of WWE, we created a world-first: a 40-foot holographic showcase of WWE Superstars, fully visible in broad daylight, erupting outside the venue before and during the show.

Our Infinity Space concept brought this to life inside a giant, light-filled cube complete with WWE lighting, RAW-themed visuals, and 10 Superstars emerging through smoke at colossal scale. The reaction from the WWE Universe was incredible, a powerful glimpse into the future of live fan experiences.

Proud to collaborate with Netflix and WWE to deliver a moment worthy of their legacy.

This is just the beginning.

24/11/2025

Throwback to when we blurred the lines between reality and the digital world for WhatsApp at Outernet London. 📱✨

We transformed the iconic four-storey NOW Building into a fully interactive 3D universe.

What started with anamorphic illusions of “collapsing” walls evolved into a massive live experience where guests sent messages directly to floating digital phones.

From personal shout-outs to dozens of live marriage proposals, you helped us turn this installation into an unforgettable shared moment. 💍🚀

11/11/2025

Throwback to our Hologram Launch for Samsung’s Galaxy AI

Kaleida partnered with and Cheil to launch the Samsung’s GalaxyAI with a spectacular live hologram display over Shoreditch, London

From rendering a majestic blue whale gliding through the night to simulating the winning moment of a football match

Our cutting-edge technology transformed the urban night sky into a stunning, ephemeral work of art

Captivating Londoners with stunning immersive visuals projected in the air above the city, which stopped traffic on the ground and delivered 20 million online views within a day.

We are proud of having created an unforgettable public experience

21/05/2024

We are more than proud to see Meta Quest's 'A Rip in Reality' nominated in three categories at the upcoming The One Show Awards. This was a real labour of love for the Kaleida team and it was amazing working with the Meta, BBDO and Method teams to bring this to life.

Kaleida was Lead Production Company on this project for Asgard's Wrath 2, which was unveiled during the Game Awards 2023 in LA.

‘A Rip in Reality’ is nominated for Creative Use of Technology (Experiential), Experiential / Immersive Craft and Out of Home Innovation.

We brought 3 Body Problem to life for its world premiere at ! It was a pleasure to work with Netflix to produce this im...
11/03/2024

We brought 3 Body Problem to life for its world premiere at ! It was a pleasure to work with Netflix to produce this impressive hologram installation across the Austin skyline.

We loved working on the Spring/Summer 2024 campaign launch with BOSS, and we think the results were amazing.We used cutt...
02/02/2024

We loved working on the Spring/Summer 2024 campaign launch with BOSS, and we think the results were amazing.

We used cutting edge transparent LED screens, smoke effects and lighting to create three dimensional visuals of Gisele Bündchen and Lee Min-Ho towering over passers-by on the South Bank.

The models appeared to be really there and larger than life!

01/02/2024

We're thrilled to unveil a project we've been working on with BOSS since Milan Fashion Week - and if you live or work in London, you might just have spotted it last evening!

Towering above the iconic backdrop of Tower Bridge, we produced 10 metre high holograms of Gisele Bündchen and Lee Min-Ho to promote the launch of the BOSS Spring/Summer 2024 campaign.

03/01/2024

We made this! It was a pleasure to work with BBDO, Meta and Method teams to produce this amazing activation for the in downtown LA.

A few months ago, we worked with Riot Games and created an impressively huge holographic show for the League of Legends ...
26/03/2023

A few months ago, we worked with Riot Games and created an impressively huge holographic show for the League of Legends World Championship Finals on November 5, San Fransisco.

Jackson Wang and Lil Nas X are seen performing in an alternate reality brought to life by our holograms.

28/07/2022

Master Chief appeared in Sydney, São Paulo, Toronto, Mexico City on April 17th.

In partnership with Paramount+ Minute Media & Wavemaker we created the world’s tallest outdoor hologram in FOUR locations in 24h

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