Surf Perimeters

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Surf Perimeters Sharp, contemporary lines that weave saltwater spirit into your wardrobe each day. Whether you are in the office, on the commute or at the coast. The fusion.

A nod to like-minds who work hard to play hard, Surf Perimeters make versatile, refined and practical products for the surfer who navigates changing environments in their daily lives. We are the duality. The spark that kindles the fire inside and connects the style outside. Because surf culture needs a fresh look. A perspective without perimeters. Where surfers are surfers, wherever they live.

Working on some design ideas - here’s an early sample of our linen + organic cotton LS shirt. Smart, relaxed, understat...
12/09/2026

Working on some design ideas - here’s an early sample of our linen + organic cotton LS shirt. Smart, relaxed, understated and infused with saltwater spirit.

Second shot is for fit reference … worn with a sample of our organic cotton mid-blue shorts which we are working on for Spring ‘27.

Jim had to step in for modelling duties - his beard made the cut but his boat race didn’t! 😆

We move between worlds.Effort and ease. Performance and recovery. City and sea.Connected by movement, by mindset and by ...
10/09/2026

We move between worlds.

Effort and ease. Performance and recovery. City and sea.

Connected by movement, by mindset and by the pull of the ocean.

The SP Duality system consists of one of our organic cotton super soft casual tees and our Endeavour Technical Tee. Two pieces. One rhythm. Infused with saltwater spirit.

City outside. Saltwater soul inside.You don’t have to be by the ocean to carry it with you.The Box was designed for men....
05/09/2026

City outside. Saltwater soul inside.

You don’t have to be by the ocean to carry it with you.

The Box was designed for men. But some things translate.

Super-soft brushed organic cotton, considered detailing and an easy everyday feel.

The Box Tee. Available now.

02/09/2026

A slightly longer one from me today …

Technology is changing what’s possible for brands - allowing us to do things faster and in ways that simply weren’t possible when we started SP.

But it doesn’t shortcut what it takes to make a great product.

So I wanted to talk about The Stealth - one of the first technical products we developed at SP - and some of the thinking, detail and obsession that went into it.

So much so that our very first version was recognised by Surf Europe as one of their favourite products of the year, alongside Patagonia and Hurley.

When you’re predominantly online, it’s difficult to communicate the things you’d immediately notice if you picked a product up in a shop - the fabric, construction, trims and all the little details.

Six minutes later, I appear to have launched my own version of QVC 🤣 and I still forgot one of my favourite details: the hidden, wetsuit-inspired key pocket.

Anyway, hope you find it useful. Feel free to take a closer look at The Stealth on the SP website - link in bio, we have them in stock and available to buy ready for Autumn.

It’s all in the details 🤙🏼

Some of our SP community have been asking when we’ll deliver to Australia 🇦🇺 Well - the answer is now!Australia has alwa...
29/08/2026

Some of our SP community have been asking when we’ll deliver to Australia 🇦🇺

Well - the answer is now!

Australia has always felt naturally aligned with SP - a culture shaped by the ocean, an active life outdoors and an instinctive understanding of the balance between effort and ease.

We’re excited to bring SP to more saltwater souls on the other side of the world.

Now delivering across Australia, with free shipping on orders over AU$250.

Explore the collection at surfperimeters.com

Link in bio 🤙🏼

29/08/2026

We recently shared that we’ve been exploring the potential of seaweed-based fibres for Tide Line.

We’ve now taken the thinking a little further - looking at why we might begin with one distinctive product, what we want it to deliver, and the questions we still need to answer.

Read the full story in the Journal at surfperimeters.com

Link in bio.

Many of us can’t always be by the ocean. But we can carry what it gives us - energy, perspective and a sense of freedom....
27/08/2026

Many of us can’t always be by the ocean. But we can carry what it gives us - energy, perspective and a sense of freedom.

Saltwater spirit isn’t a place. It’s a way of moving through the world.

It’s not every day you get to trek 100km across the Western Cape in South Africa for an incredible cause - and finish al...
23/08/2026

It’s not every day you get to trek 100km across the Western Cape in South Africa for an incredible cause - and finish alongside an Olympic champion!

A couple of years ago I was lucky enough to take part in the Laureus Challenge with an awesome group of people - including sports legends Dame Jessica Ennis-Hill , Bryan Habana and Andrew Strauss - raising money for Laureus Sport for Good, a cause I’m passionate about, using the power of sport to change the lives of vulnerable young people.

Looking back, these photos actually say quite a lot about why I started SP.

SP has always been about more than apparel. It came from a belief in balance, and in making room for the things that make us feel most alive.

For me, the ocean has always been a big part of that - the energy, perspective and reset that comes from being in or around it. But equally, getting out there, exploring and pushing beyond our comfort zones.

It’s not always easy finding the time. But it’s often where the magic happens - shared experiences, new friendships, different perspectives and memories that stay with us.

And that’s really what SP is about. Finding balance. Holding onto that perspective and connection to the ocean, wherever life takes us. Making room for both sides.

City and sea. Effort and ease. Performance and recovery. Work and play.

Living on the edge between them.

That’s where we find flow. 🤙

Jim
Founder

Laureus Laureus Sport for Good GER&AUT

One of the SP team has gone a bit off-piste with a few womenswear ideas…What do you think? 👀
21/08/2026

One of the SP team has gone a bit off-piste with a few womenswear ideas…

What do you think? 👀

For whatever the rest of summer brings - and wherever you’re heading next.The Elements System combines two complementary...
21/08/2026

For whatever the rest of summer brings - and wherever you’re heading next.

The Elements System combines two complementary layers designed to regulate and protect as conditions shift.

The Pulse Technical Fleece delivers lightweight warmth, breathability and unrestricted movement. The Edge Softshell adds wind resistance, durability and 10,000mm water protection.

Wear them separately. Layer them together.

From city streets to open coastlines and mountain trails. One adaptable system, built for whatever’s out there.

The Elements System - £315. Save £30 when bought together.

Available now for UK delivery. Live somewhere else? Send us a DM and we will see what we can do!

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