GEC PR

Name: GEC PR
Address: London, GB
Telephone: +442039076824

Travel, Lifestyle & B2B PR Agency | Growth through Engaging Communications | London Based At GEC PR, we like to stand out from the crowd and do PR differently.

We take a travel and lifestyle PR brief and look at it from a range of perspectives to ensure we deliver the right results for our clients. Drawing on our decades of experience working for some of the world’s leading and most prestigious travel and lifestyle brands, we know our press releases from our fam trips, and our digital content from our online influencers. Whether, you are an international

ly-recognised travel brand, or a new-kid-on-the-block disruptive lifestyle product, trust GEC PR’s refreshing approach to get you noticed.

28/05/2026

Delighted to see our client Secret Atlas featured in The Times and The Sunday Times’ “Unleash your inner Attenborough on these luxury wildlife adventures,” recognised as one of the most unforgettable luxury wildlife experiences.

Spotlighting the incredible opportunity to see polar bears in the wild in Svalbard, Secret Atlas makes it possible through its intimate Expedition Micro Cruises in the High Arctic. With fewer guests onboard, travellers can experience these extraordinary landscapes and wildlife encounters in a far more personal and immersive way, redefining Arctic exploration for a new generation of adventurers.

Discover more about Secret Atlas’ Arctic expeditions via https://bit.ly/4u1xA9U

26/05/2026

For the dad who loves discovering the outdoors.

Our client SWAROVSKI OPTIK Outdoor has unveiled the new generation CL Companion binoculars, a premium Father’s Day gift for travel, wildlife and adventure enthusiasts.

Compact, lightweight and crafted for exceptional performance, the CL Companion is ideal for everything from countryside walks and sporting events to safari adventures and expedition cruises. Available in Mountain Green, Desert Orange and Safari Brown, the binoculars also pair with the optional VPA 2 smartphone adapter, allowing unforgettable sightings and outdoor moments to be captured and shared instantly. Combining premium craftsmanship with sleek contemporary design, the CL Companion is made for dads who are always planning their next adventure.

Explore the new CL Companion via https://bit.ly/4tV5vB6

21/05/2026

We’re thrilled our client Secret Atlas has been nominated in the Tour Operator category for the prestigious Condé Nast Traveler Readers’ Choice Awards 2026, recognising the very best in luxury and adventure travel.

As an Expedition Micro Cruise specialist, Secret Atlas delivers intimate polar voyages with expert guides and immersive experiences, taking guests to some of the world’s most remote destinations.

The Condé Nast Traveller Awards are among the travel industry’s most respected accolades, celebrating the experiences most loved by travellers worldwide and making it one of the most meaningful endorsements in travel.

If you would like to show your support for Expedition Micro Cruising, vote for Secret Atlas via https://bit.ly/4uNvCuK

19/05/2026

Another fantastic evening with Knightsbridge Magazine , hosted at 30 Knightsbridge!

Always a pleasure catching up with familiar faces, making new connections, and celebrating alongside such a brilliant crowd.

From delicious canapés and cocktails to Kings caviar and incredible live music, it was a wonderful night all around. Thank you Azzy and Christina – we’re looking forward to the next one🥂

18/05/2026

Adventure solo travellers, we have news for you. Expedition Micro Cruise specialist Secret Atlas has unveiled six brand-new single cabins aboard MV Freya for the 2026 Arctic season, redefining the Arctic experience for independent explorers.

The reconfigured expedition vessel now offers half of its 12 guest spaces as dedicated solo cabins, without any additional costs or single supplements. From spotting polar bears to exploring by Zodiac, guests can experience the Arctic alongside like-minded travellers enjoying the close-knit atmosphere of a small group before returning to the comfort of their own private ensuite cabin.

Find out more about Expedition Micro Cruises for solo travellers with Secret Atlas via https://bit.ly/4nCr2wW

14/05/2026

We had the pleasure of hosting an incredible media event for SWAROVSKI OPTIK Outdoor at the stunning Four Seasons Hotel Hampshire, England this week. To celebrate the new CL Companion binoculars and showcase the latest new products including the AT/ST spotting scope, the day involved a blend of cutting-edge innovation with the serenity of the great outdoors.

From an expert masterclass with Swarovski Optik Country Manager Adam Randall and wildlife photographer Richard Peters Photography to a private three-course lunch in the Fox Hollow, every detail was designed to sharpen the senses. The highlight of the day? A guided walk through the estate with ornithologist John Clark to enjoy the local wildlife including Red Kites, Kestrels and Deer through the new CL Companion and AT/ST Balance spotting scopes. Plus, sampling a glass of award-winning English sparkling wine from local winery Hattingley Valley Wines at the end of the day.

Discover the CL Companion and Swarovski Optik range of optics via
https://bit.ly/42uPeaP

11/05/2026

Another stand-out piece of coverage for SWAROVSKI OPTIK Outdoor in the latest "In The Spotlight" feature by Red Magazine.

This month, the spotlight is on the NL Pure 8x32 binoculars in a striking burnt orange offering the ultimate combination of high-end performance and style. With a compact design, 150m field of view, 8x magnification and 32mm objective lens diameter, it’s the ideal travel companion for nature lovers and outdoor adventurers alike.

For more information on the NL Pure 8x32, visit https://bit.ly/42o4K8r

07/05/2026

Are you ready to discover one of the most extreme and least explored environments on Earth - Svalbard?

On Wednesday 13 May at 10:00AM (UK), we’re inviting media to join ‘Beneath the Surface’, an exclusive virtual briefing diving into the groundbreaking science behind Secret Atlas’ film, Under the Arctic and how it’s handled during an Expedition Micro Cruise.

Polar biologist Dr Paige Maroni and subsea engineer Tim Macdonald will share remarkable ROV footage from beneath the Arctic ice, exploring what life exists below the surface, why these ecosystems matter, and how small expedition vessels make this level of research and education possible.

To register and learn more, visit https://bit.ly/4uu5WCV

05/05/2026

Fantastic coverage for our client SWAROVSKI OPTIK Outdoor, recently featured in Country Life Magazine's Luxury Notebook.

Shining a spotlight on the new CL Companion binoculars, it highlights the ultimate luxury accessory for outdoor enthusiasts. Designed with an ergonomic shape and an enhanced bridge for optimal balance, the upgraded model is available in 8x30 and 10x30 magnifications, delivering sharp, high-contrast imagery with beautifully natural colour fidelity.

Discover more via https://bit.ly/3OWRK6z

30/04/2026

New research from airport parking specialist APH - Airport Parking & Hotels has revealed a clear shift in how Brits are travelling this year, with more holidaymakers swapping weekend departures for midweek escapes.

Weekday bookings from Monday to Thursday are rising almost twice as fast as weekend bookings, as travellers look to travel at less crowded times, make significant savings on flights, hotels and parking and enjoy an easier start to the trip. In some cases, simply switching a flight to a Tuesday departure could save over £170 per person compared to the same route flying at the weekend.

For more information on the key findings from the APH research, visit https://bit.ly/4cINnoO

07/04/2026

GEC PR Turns 9!

Nine years of stories, strategy and creativity, and to celebrate, we’ve recorded a podcast episode sharing the 9 biggest PR lessons we’ve learned since launching in 2017 — the insights that shaped our agency and continue to guide our work with brilliant brands.

We’re so proud of how far we’ve come — and even more excited for what’s next.

🎧 Watch the full episode via https://bit.ly/4mcDmTE

Address

London

Telephone

+442039076824

Website

http://www.gecpr.co.uk/

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