30/04/2025
Happy 50th Birthday to Latitude 40
It is with immense pride and admiration that we wish Latitude 40 a very Happy 50th Birthday.
50 years marks an extraordinary milestone, one that few businesses have the privilege to achieve. With the rise of the internet, an ever-changing industry intent on sidelining travel agents, and even a global pandemic, it is a wonder how we have survived the last 25 years.
Our longevity and success are, above all, thanks to our loyal customers — some of whom have been with us since the early days at JC Galleries. Your unwavering support, trust, and loyalty have been the foundation of everything we have accomplished, and for that, we extend our deepest gratitude.
We would also like to take this opportunity to thank all of our past and present employees, there have been many along the years, who have built strong and meaningful relationships with clients and have remained loyal and invested in Latitude 40’s future.
Lastly a mention of the 3 amigos who founded the business in 1975, Luis Pimentel, Armindo Valerio and Otto Von Hafe. Luis has lovingly nurtured Latitude 40 along its 50 years and continues to do so, his loyalty, shrewd business sense and dedication to Latitude 40 over the years has been unwavering.
Here’s to 50 incredible years — and to many more still to come!
