CreateD Visual Merchandising

CreateD Visual Merchandising CreateD Visual Merchandising specialises in Fashion Retail Visual Merchandising & Retail Branding

British national Dionne Thurland - Ransome has enjoyed more than a decade as a professional fashion Visual Merchandiser in the UK and in Europe. As a former VM Specialist at Polo Ralph Lauren - UK, Dionne Thurland has travelled widely across the brand’s UK and European retail locations cementing the brands visual identity by applying the highest standards of visual merchandising techniques. Dionne

has also held a variety of other prominent positions in Brand Marketing and Visual Presentation for fashion brands such as; Ben Sherman, Bhs, Dorothy Perkins of the Arcadia Group and at River Island. Dionne is passionate about fashion VM and has completed over 60 consulting projects with major industry brands, led project initiatives and provided numerous strategic consulting. Her philosophy on VM is very straightforward; “sustained increases in sales revenue rest fundamentally in the ability of a retailer to craft an emotional connection with its customers”. Dionne holds a Bachelor of Arts degree in Business Marketing from De Montfort University UK, and currently lectures at the Caribbean Academy of Fashion and Design (CAFD) at the University of Trinidad and Tobago (UTT). We work with clients to establish a visual campaign and determine what approach will have the greatest impact for creating interest, increasing traffic and enhancing your brand to its target market. Our approach involves; conducting a retail study of your store then tailor solutions for greater bottom-line performance. Our choice of Visual Merchandising services ensures your stores are ideally configured to deliver a consumer centric experience and then convert this experience into greater sales performance. VM Services
Our retail study may recommend selecting the entire VM range or just a combination of the right mix of services tailored to meet particular business needs.

• Retail wastage management and product strategy
• Window design conceptualisation and display
• Store interior scheme design, layout and implementation
• Mannequin and product presentation
• Fashion retail standards manuals

Fashion Services

• Photo shoot, look book and runway styling
• VM for trade shows and exhibitions
• Fashion retail consulting

With extensive knowledge working with major global fashion retailers, to smaller niche retailers, we have broken down what really works and built our proven framework.

18/02/2012

As the fashion flock descends on New York City, they will be welcomed by cultural mavens suggesting they fill their free time by strolling through the opening of photographer Eugene Atget’s retrospective at the Museum of Modern Art, or the show of

23/01/2012

Agencies are snapping up pre-teen celebrity offspring, but does the rush to find the next Kate Moss cause emotional damage?

15/12/2011

Come December, the term “window shopping” takes on new meaning as boutiques put their creative might into an unspoken competition for the most imaginative displays. Chris Sanderson, co-founder of brand consultancy The Future Laboratory, explains: “Go

23/10/2011

The long wait is over as the full Versace for H&M collection is finally revealed.

Paradoxically, the very classical status of the little black dress means that, to reinvent the wheel every season, desig...
13/10/2011

Paradoxically, the very classical status of the little black dress means that, to reinvent the wheel every season, designers push their creative boundaries in often unexpected ways.

Breakfast at Tiffany’s, the film that probably did more than any other to immortalise the little black dress, turns 50 this month. To mark the event, a memoir about the style-setting film has just been published by Rizzoli, which features scripts,

A number of stores, among them major retail chain Wal-Mart, have started using RFID tags to enable employees to quickly ...
24/09/2011

A number of stores, among them major retail chain Wal-Mart, have started using RFID tags to enable employees to quickly check the stock by scanning items on shelves, and to track products more easily from manufacturing to the final delivery.

What if those new jeans you've just bought start tweeting about your location as you cross London Bridge?

06/09/2011

Nearly 300 Cambodian workers passed out in clothing factories last week in the latest of a spate of mass fainting attributed to poor working conditions, prompting an investigation by the clothing chain H&M.

A raid in Sao Paulo found mostly Bolivian immigrants working for a pittance in unsafe conditions.
20/08/2011

A raid in Sao Paulo found mostly Bolivian immigrants working for a pittance in unsafe conditions.

Fashion chain Zara says it will strengthen its oversight of production after workers were found toiling in Brazil to make clothes for the label.

The process was banned in Turkey in 2009 after evidence was produced to show that 46 former sandblasting operators had c...
11/08/2011

The process was banned in Turkey in 2009 after evidence was produced to show that 46 former sandblasting operators had contracted silicosis.

Campaign calls for fashion houses to stop using sandblasting, a technique for producing denim with artificially worn look

26/07/2011

The fashion giant Versace yesterday announced that it was throwing its weight behind a campaign to end sandblasting – a manual process used to produce trendy worn-look denim – but which campaigners claim destroys workers' lungs.

19/07/2011

Armani's appointment will pitch Italy against Britain on the catwalk as well as the running track, as Stella McCartney is already dressing Team GB.

Italian designer celebrated for relaxed tailoring wins commission to kit out national team for 2012 Games

11/07/2011

For marketers interested in mobile, the buzz about HTML5 is promising. This new HTML5 standard essentially makes the juicy, interactive features that made Flash so attractive – video, audio, animation – now achievable within the browser, no downloads or plug-ins required.

Address

London

Website

Alerts

Be the first to know and let us send you an email when CreateD Visual Merchandising posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to CreateD Visual Merchandising:

Shortcuts

Share