81Agency

81Agency 81 fuses social and publisher insight, with 25 years sector experience, to forge stronger relationships between prestige brands and their audiences.

The lab-grown diamond industry is poised to explode in popularity in the near future, thanks to high interest from young...
18/12/2018

The lab-grown diamond industry is poised to explode in popularity in the near future, thanks to high interest from young consumers and millennials who are willing to spend big on created diamonds.

While speaking at the Condé Nast International Luxury Conference, footwear designer Christian Louboutin expressed his co...
11/12/2018

While speaking at the Condé Nast International Luxury Conference, footwear designer Christian Louboutin expressed his confidence that his epoynmous brand will not produce a clothing line in the future.

While Generation Z may be the most digitally native group of consumers, their shopping habits do not necessarily rely on...
11/12/2018

While Generation Z may be the most digitally native group of consumers, their shopping habits do not necessarily rely on ecommerce. According to a study by the National Retail Federation and IBM, 67 percent of Gen Z consumers do most of their shopping in stores as opposed to online. However, mobile devices are an integral part of the shopping experience for these consumers.

Tiffany, Louis Vuitton and Gucci are succeeding with millennial forward-facing immigrants, as new research finds this co...
30/11/2018

Tiffany, Louis Vuitton and Gucci are succeeding with millennial forward-facing immigrants, as new research finds this consumer segment seeks quality and prestige in their luxury goods.

In 2018 the overall luxury business grew 5 percent to $1.4 trillion, primarily propelled by rising demand from affluents...
16/11/2018

In 2018 the overall luxury business grew 5 percent to $1.4 trillion, primarily propelled by rising demand from affluents in mainland China.

As perceptions of high fashion and luxury continue to evolve, brands and designers should become more open-minded about ...
13/11/2018

As perceptions of high fashion and luxury continue to evolve, brands and designers should become more open-minded about embracing different audiences.

To build a brand that will stand the test of time, little decisions and short-term effects are important, but not as muc...
31/10/2018

To build a brand that will stand the test of time, little decisions and short-term effects are important, but not as much as establishing a long-term identity.

Luxury brands have long aligned themselves with the prestige and craftsmanship of art, but some companies have chosen to...
31/10/2018

Luxury brands have long aligned themselves with the prestige and craftsmanship of art, but some companies have chosen to go beyond this and actually be art in branded museums showcasing their imagination and history.

Storytelling is a central part of luxury brand building today, but some marketers are thinking beyond text or video to s...
11/10/2018

Storytelling is a central part of luxury brand building today, but some marketers are thinking beyond text or video to share their perspectives.

Despite the rise of ecommerce, the bricks-and-mortar retail experience remains a key factor in consumers’ purchase decis...
11/10/2018

Despite the rise of ecommerce, the bricks-and-mortar retail experience remains a key factor in consumers’ purchase decisions.

Watch marketplace Crown & Caliber is working with Jared The Galleria Of Jewelry for a collaboration that brings together...
29/08/2018

Watch marketplace Crown & Caliber is working with Jared The Galleria Of Jewelry for a collaboration that brings together new and pre-owned retail, pointing to the growing popularity of secondhand luxury.

Rather than just focusing on transactional-based rewards, loyalty programs should work to develop personalized, relevant...
17/08/2018

Rather than just focusing on transactional-based rewards, loyalty programs should work to develop personalized, relevant engagement with consumers.

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