Point North

09/10/2023

An Ikko Tanaka inspired poster series commemorating Jujutsu Kaisen's Shibuya Incident arc 🩸

01/04/2023

The Japan Rail Pass is available to overseas visitors, offering a cost-efficient way to travel across Japan. Now, imagine if it came with a free activity pack to keep your kids entertained!

Children get restless on long train journeys, but with a map, postcard, stickers, and colouring page, this activity pack is sure to keep them busy.

Packaged in a cute carry case featuring Japanese-inspired characters, Marty and Smudge, your kids can enjoy their journey whilst learning fun facts about Japan.

Disclaimer: This is a speculative project in no way affiliated with Japan Railways Group.

04/02/2023

Featuring suit-inspired packaging and 'fabric sample' labels, Sartorial Man's Japanese whisky chocolate set is the perfect gift for the style conscious, hard-working man.

The classic selection features 3 bars infused with sakura, coffee, and Yubari melon whiskies, each of which are matured in barrels made from locally sourced wood. Each bar is handmade in Osaka using the rare Tokyo cacao, and hand-signed by the chocolatier.

The project is a response to Japan's increasing interest in whisky and gift-worthy craft chocolate, and offers a modern take on the aged aesthetic of whisky labels without losing their classic feel.

*speculative project*

01/12/2022

NEW WORK 💫 Branding and strategy for Power Up Agency, an inclusive apprenticeship agency for the creative & cultural industries in the North of England.

The project team hope to build a diverse workforce and facilitate the growth of new future leaders in sectors such as the arts, design, theatre, gaming, museums, galleries, and events.

Point North created a bold and dynamic brand identity inspired by Wes Anderson's unusual yet striking colour palettes, and the 60s British art vibe favoured by academy students from Factory International during the concept development phase.

The logo's Tetris-style blocks are a nod to gaming, with the raised 'up' representing the step up into the industry, and towering typography influenced by Paula Scher's work for Public Theater.

The project's launch event takes place today at 5pm at Elliot House, Manchester. Find out more here: www.gmchamber.co.uk/events/power-up-agency-launch

Full case study coming soon.

Client: Greater Manchester Chamber Of Commerce
Funded by Arts Council England

19/10/2022

NEW WORK 🎨 Glossop Creates is a campaign designed to engage the local creative and cultural community in the town. The team wanted to breathe life back into the brand with a contemporary, cool, and engaging brand refresh that their audience would love.

The identity pulls textural elements from the local architecture, and aims to better reflect the brand's fun and friendly personality.

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Now booking for December/January 🌟

Glossop Creates

07/10/2022

New on the blog ⭐️ A quick read on the relationship between feeling connected to a culture and the ability to learn the language.

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Learning a language is a form of cultural enrichment, yet culture is often absent or lacking in language learning materials.

06/10/2022

NEW WORK 🇯🇵 ‘Japanese For Anyone (Really!)’ is a language book teaching beginners how to speak Japanese in Japan. Author, Deanna J. Wright, is combining her personal experience as an expat, her innovative teaching style, and unique cultural insights to develop a guide unlike any other.

We conducted a series of workshops and audience research to inform the book’s content, tone, marketing, and design. Throughout this process we gained a deeper understanding of the target customers, defined the brand’s personality, and articulated its unique positioning and offer.

Read the full case study here: https://www.pointnorthbrandco.com/japanese-for-anyone

Point North developed a strategy for 'Japanese For Anyone (Really!)', a book for navigating real life in modern Japan.

15/06/2022

NEW WORK: Aniwonder is an annual, 3-day anime convention opening the door to careers in the industry and celebrating Japanese pop culture. The event tours internationally to five locations throughout the year, appearing in Tokyo, London, Manchester, New York, and Los Angeles.

Point North Brand Co. developed Aniwonder’s strategy, messaging and brand identity in order to raise brand awareness, increase revenue, improve brand perception, and promote the event's unique positioning.

Check out the full case study on the website, link in comments 🔗

CREDITS
Client: Aniwonder (hypothetical client)
Creative Director & Designer: Michelle Lyons
Character Designer: JianZefanya

18/02/2022

The In Tameside icons represent the six sections of the newly launched website:

👉 What's on
Here you'll find a range of upcoming events in Tameside. You can even add your own event for free!

👉 Things to do
From galleries and museums to scenic walking routes, Tameside has a number of hidden treasures worth exploring.

👉 Community
Find local groups, organisations, businesses and creatives in the new community directory. If you're based in Tameside, go ahead and add your own listing!

👉 News & views
Keep up to date with the latest goings on in Tameside. Expect to find news, views, and interviews from the local community.

👉 Education
This one's for the teachers. Explore a range of resources and enrichment activities designed to support and inspire your students.

👉 Shop
Curated by Sarah Hardacre, the online shop will feature super cool products from artists and makers that celebrate the local area. Launching soon!

So, what are you waiting for? Dive in!

Visit www.intameside.co.uk

Client Tameside Council
Director & Project Manager Claire Tymon
Brand Agency Point North Brand Co.
Website Design playmaker.studio
Marketing Strategy - Robert Martin
Producer - Steven Dexter