PureStay (2025)

26/03/2025

Central Bath calling! 🛎️

Want to be right in the heart of it all? Our 2-bedroom apartment puts you steps away from Bath’s best spots.

Perfect for groups or families! We’ve got 3 double beds and a comfy sofa bed, so everyone gets a good night’s sleep.

Think: exploring historic streets, enjoying cozy cafes, and coming back to a stylish place to relax.

Plus, self check-in makes it super easy. Arrive when you like, no fuss!

Here’s the deal:

2 bedrooms.
3 double beds + sofa bed.
Central Bath location.
Easy self check-in.
Ready to explore Bath?

Click the link in our bio to book your stay and make it happen!

24/03/2025

Big group? No problem! 🎉

Our Wonderful Apartment in Bath is perfect for family trips or big get-togethers.
With 3 bedrooms, we’ve got space for everyone: 5 single beds and 2 double beds!

Imagine: exploring beautiful Bath during the day, then coming back to a comfy place where everyone can relax. Plus, we’ve got a lovely garden! 🌷

Want to make it easy? We’ve got self check-in! So, you can arrive when it suits you. No stress, just easy travel.

Bath is a fantastic place to visit, and this apartment is the perfect home base.

Here are some of the key points.

3 bedrooms.
Lots of beds.
Nice garden.
Easy self check-in.
Ready for a great time in Bath?

Click the link in our bio to book your stay!

06/11/2024

🌟 Join the PureStay Team in Beautiful Bath! 🌟

We’re hiring for Head Housekeeper and Housekeeping roles at PureStay, and we’d love to meet you! If you’re passionate about creating beautifully maintained spaces and delivering exceptional experiences for guests, this is the opportunity for you.

🧼 What We Offer:

✅ Competitive pay and benefits
✅ A supportive and welcoming team
📆 Flexible schedules and career growth opportunities are available.

If you're detail-oriented, love a well-kept space, and enjoy creating memorable guest experiences, we want to hear from you!

👉 Apply today and help us make every stay at PureStay unforgettable!

HEAD HOUSEKEEPER: https://uk.indeed.com/job/head-housekeeper-ft-pt-positions-edb96445150d057f
HOUSEKEEPER: https://uk.indeed.com/job/housekeepercleaner-ft-pt-positions-1e62c47bd6c1baf6

31/10/2024

LITTLE BUSINESS UPDATE

I feel like I've been squirrelling away in the background and working on my business, doing very little to shout about it or even tell people who we are and what we are doing. I'd be very happy doing this forever, but then when I read other people's posts about their experiences, I often learn or feel more 'normal' and can relate. So this is me doing more of that.

Sometimes I get social media paralysis, I have so many ideas of what I think are really good things to share and talk about, that my (slightly ADHD) brain goes down a million rabbit holes, and then by the time I'm done thinking, well, its time for tea, and no post ever happens. That literally sums up my social media attempts. In my head I post everything and it's super useful to other people, and in reality, I post nothing.

Anyway, one thing I love is journaling. So excuse my wordy posts from now, but here's an update. Let's call it an end of month...

We've just closed October with some healthy numbers for the entire PureStay Portfolio:
- £191, 578.01 Gross Revenue
- 70.90% Occupancy
- 1072 nights completed

We've also got rid of a few properties not performing, some clients performing too much (if you know what I mean), and some leaky parts of the back office, such as ridiculous tariff energy supplies on some properties, or internet etc etc

We said goodbye to one of our best team members, and we said hello to 3 new PureStay employees!!!

The best things to happen to us this month are:
- Our new Office and Finance Manager. All will be revealed soon!
- Our new Bookkeeper and data analyst
- Our new Marketing Team have begun and are flying, shout out to the champions at Everpro!
- New properties are flowing with our 2 new (wider) team members who are sourcing SA properties full time
- We've established a new Sales team within PureStay
- We've established our internal working Routines and Projects, so every team member has structure and organisation to their day, as well as KPI accountability.

I've also committed to recording content this month. I will be launching some material for free, and some paid. This will be focused on everything Property, Business, Scaling and ofcourse, Mindset.

Finally, we have offers in on our first Hotel. Sounds flashy, and its 600K flashy. But it's a slow and difficult process. All in good time I think.

If you ever want to chew the fat about business or property, reach out. We mange Serviced Accommodation around the UK, help investors earn good ££ via interest, and help people learn through education.

I'll just be sat here thinking about my non existent social media content.

Have a great Halloween and Happy November!

06/10/2024

Attention R2R Serviced Accommodation folks...

Thinking of selling up? Had enough of guests once and for all?

If that's you, please get in touch with me.

Every month we have new clients entering the PureStay world, where we offer the best in full service/ hands of management across the UK! However, we also have some clients exiting for various reasons, whether it doesn't fit their lifestyle any longer, or they are raising funds through the sale of some units, or they're simply out of their depth as its not their expertise.

This got me thinking.

Rather than spending fortunes in Sourcing, Staging, and lost time due to the setup and waiting for things like Wifi, I want to work with more already established units.

There is a good secondary market for most R2RSA units.

This could save thousands in setup time and costs, and allow new investors to hit the ground running without the huge bills.

Any new properties we take on, we add the PureStay magic to. So if it has been an SA already, we will refresh interiors and optimise bed layout, re-launch online, and of course add it to our roster for direct bookings.

Now, we all know that not every deal is a deal. Please don't assume it is. But I do believe most deals can work given the that all of the major areas are checked and looked after. Of course this requires expertise, and each deal will eventually need to pass our due diligence.

This creates huge opportunity for my clients looking to scale quickly and get into this space, whilst giving a lot more certainty and speed.

If you are looking for more deals, please do also DM me as we have some available right now. And if you are looking to exit, get in touch also and we will send you our simple Google Form to fill in.

JP x

30/09/2024

Why did I start a Short Stay (Airbnb) Management Company?

It really is one of the hardest things to do, and I'm starting to think I must be mental.

Imagine owning a hotel, with 300 rooms.
Balancing Housekeeping, Maintenance, Sales, Marketing, front of house, Financials (all usual hotel business stuff)

Then imagine each room spread around the UK, in individual locations. Each room has a kitchen, lounge, bathroom etc.

Better still each room has its own boiler, utilities, wheelie bin schedule, neighbours, parking regs and so on.

Also, each room has its own owner (client), so unlike a hotel, there's 1 owner per room, each demanding updates and financial information.

Each room has to be perfect, every time.
Each Guest wants it cheaper, sooner, better.

To do all of this and then receive complaints because it was too hot, too cold, too noisy, a mosquito bit you, or even better, there's a spider in the property.

Even writing this I seriously think I am mental.

The reason I started this company is because I couldn't find anyone else doing it to a standard I wanted to do it, and after 5 years in the game we're starting to get it very right.

Yes we offer sourcing, interior design and staging services, coaching etc. but our main gig is Serviced Accommodation Management.

PureStay will continue to grow, and more and more companies are using us for their accommodation needs, direct too which saves on the 18% Booking . com fees.

If you know anyone who runs an Airbnb, Holiday let, has an additional home they are stuck with, Buy to Let they are stuck with, and they are at their wits end, please pass them my details and we can have a discussion.

I've always said, either go big with management, or pass it to someone who is going big.

We chose to go BIG.

JP x

10/07/2024

Just spent the morning at an England Captain's family home, as he gears up for a move away to a new club.

Professional Sports people often have to move clubs within a short window of time, often far away from their current location. This can lead to some very last minute housing plans and challenges, often uprooting their entire family in one go.

It can also be stressful. From not knowing what to do with the family home, to panicking about what to do in the new location. Where to put all of their belongings? Deciding on wether to rent, sell, or simply lock the doors and deal with it later.

His entire home will be handed over to us at PureStay, where we will handle everything, and get the (beautiful) property ready to go on the short stay, Airbnb, market.

This guarantees flexibility, as they may want to be back home for a few weeks at Christmas. We can manage this from the outset.

It guarantees the property will be in tip top condition, cleaned and maintained weekly.

It also will make a lot of money. Typically these are big, private, beautiful properties, perfect for the Airbnb market, catering to a weekend getaway, multiple family gatherings etc

The guests won't know whose house they're staying in, but they'll appreciate a big beautiful home to relax in all the same.

PureStay is across 20+ locations in the UK, and we are looking to work with more beautiful properties, so that we can offer a better product to guests, and service to people who need it.

Stay tuned for the professional photos of this one!

(this pic is not their home - similar tho)

25/03/2024

Hello Monday! 🌞

What a fantastic day to kick off the week. But you know what’s even more thrilling? Introducing our new properties! Purestay is committed to providing that ‘home away from home’ experience to every guest, whether it’s for leisure or business stays.

With more properties added, you’re bound to discover your perfect relaxation spot with Purestay.

Planning a vacation but haven’t sorted accommodation yet? Drop us a message now, and we’ll assist you in arranging it.

We welcome short and long-term stays, offering the best rates when you book directly with us!

📧 [email protected]

🇬🇧

19/02/2024

Big Announcement in the World of Airbnb & Short Lets in England Today!

As you may know, I currently run PureStay which is a National Serviced Accommodation Management Company in the UK, providing end to end services from Source Stage Manage for investors around the UK and Europe.

Todays changes have been on the cards for a while, and i've always said will come around 2024 (weirdly)

SUMMARY
- Legislation to come in from this Summer
- Existing SAs to be automatically moved to the new Use Class (likely C5)
- Any new SAs will require planning permission
- Permitted Development rights allowing the switch from one to another and back again
- Local Councils to decide if they need to redact PD Rights (similar to Article 4)
- Doesn't affect those renting their homes for 90 days or less
- Doesn't affect BnB's, Hotels or Hostels.

MY OPINION
- Great thing for our industry
- More paperwork ofcourse
- More costs getting properties 'up to safety standard'
- Gets rid of small, half arsed operators
- Stops ridiculously increasing supply
- It won't come in to force until end of 2024 imo at the earliest
- It mostly affects new SAs, and those in highly supplied areas (major tourist cities etc)
- Mortgages products will be checked more throughly when applying for Planning, making R2R harder

MY ACTION (and should be yours too)
- Don't panic! this is a good thing!
- Work with professionals on your next move
- Get high quality SAs under your belt pre Summer 24
- Purchase on SA Mortgage where possible
- Lease Options are my new second favourite thing
- Hotels and BNBs are still my favourite thing to buy next

-----

I've copied the below form a independent.co.uk article:

-----

Michael Gove has announced proposals to require planning permission for short-term lets, such as Airbnb, to tackle a “hollowing out” of communities.

The new law would require people letting out their property as a short-term holiday home to seek permission from the local authority under a new “use” category.

The rules would not apply to people renting out their main home for 90 days or less in a year.

“We know short-term lets can be helpful for the tourist economy, but we are now giving councils the tools to bring them under control so that local people can rent those homes as well.

“These changes strike a balance between giving local people access to more affordable housing, while ensuring the visitor economy continues to flourish.”

A Department for Levelling Up, Housing and Communities spokesman said: “The Government also intends to introduce associated permitted development rights – one allowing for a property to be changed from a short-term let to a standard residential dwelling, and a second that would allow a property to be changed to a short-term let.

“Local authorities would be able to remove these permissions and require full planning permission if they deem it necessary.

“Both of these measures are focused on short-term lets, and therefore the planning changes and the register will not affect hotels, hostels or B&Bs.

Amanda Cupples, Airbnb general manager for northern Europe, said: “The introduction of a short-term lets register is good news for everyone.

-----

WARNING - Only for the people who have read this far down. If you are looking to get in to the SA Market, there is absolutely still time, but remember its a Hospitality business for the long term, not a quick get rich quick scheme. Also:

- Don't go taking on any old riff raff in a rush
- Stick to high quality products with solid terms
- 5 year agreements with break clause at 6 months (for you only)
- Pay Market Rent (the same as AST) search Rightmove to ensure it is and don't just believe the person selling the deal
- Do not rush in to a deal, or rush to sell your portfolio

Let me know your thoughts!
JP

28/01/2024

Over the past 4 years, PureStay has developed a range of services for SA clients, from Sourcing, Staging, Coaching, and Management. I love what we do everyday, despite it being one of the most demanding industries to be in.

At the same time, i've developed a portfolio of 19 Properties all on the Short Stay "AirBnB" Model, for my self. One is owned, 18 are Rent to Rent.

I've just done a few numbers for the accountants, and can see what those 19 have cost me. Mind blowing reading these...

- Source Fees Paid: £11,000
- Setup Costs (Furniture, Maintenance): £200,631.29
- Rent and Mortgages during setup (so not earning): £80,925

It's great to have data to see where improvements can and will be made. It makes for a very exciting 2024 as we look 100% at larger purchases.

My total portfolio has cost £292,556.29 to date (not including any deposits or legal fees). Another 20K+ is held in deposits for the R2Rs. 90% has been using profits from the business, with the exception of a little starting capital.

If you have money in the bank and you want to earn a % return as we build and scale, you have the peace of mind working with someone super experienced in this industry.

Now to grab some small hotels and turn them into the best PureStay's in the portfolio!

PureStay

26/03/2025

24/03/2025

06/11/2024

31/10/2024

06/10/2024

30/09/2024

10/07/2024

25/03/2024

19/02/2024

28/01/2024

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