20/05/2026
🍵 Matcha in Japan — Still a Global Trend
Matcha. Matcha. Matcha.
The worldwide craze is still going strong. 🌟
At one café in Asakusa, there were long lines of international visitors stretching outside the shop. 😳
What are they waiting for?
👉 Cold matcha desserts 🍨
“Kind of tastes like vegetables”
“I just want to try it—it’s trending!”
You’ll hear all kinds of reactions. 😆
These days, matcha has become a global flavor, no longer just something you drink.
It’s also known as a superfood, attracting attention for its health benefits. 🫡
✅ Why is matcha considered healthy?
The key is simple:
👉 Matcha is made by grinding whole tea leaves into powder, so you consume all the nutrients—not just an infusion.
Here’s what’s inside:
• Catechins → support antioxidants, fat burning, and anti‑aging
• Theanine → promotes relaxation and a calm focus
• Dietary fiber → helps with digestion and detox
• Caffeine → boosts energy (with a gentler effect than coffee due to theanine)
A surprisingly powerful combination. 😍
🍃 Matcha in Japanese culture
Matcha originally comes from tea ceremony (sado), a traditional Japanese practice focused on hospitality and mindfulness.
In this setting, matcha is valued not just for taste, but for its experience:
• Enhances focus and concentration
• Lets you fully enjoy the tea’s rich flavor and slight bitterness
🍨 Where to try matcha sweets in Tokyo
👉 Omotesando & Harajuku - Trendy cafés and stylish matcha specialty shops
👉 Shibuya - Creative and unique matcha desserts in Tokyo’s trend hub
👉 Asakusa - Traditional atmosphere with classic Japanese‑style sweets
👉 Nihonbashi & Ginza - Long‑established tea shops offering authentic flavors
Early summer is the season of fresh green tea leaves 🍃
If you’re in Japan, it’s the perfect time to enjoy matcha in all its forms—drinks, desserts, and more❣
