12/04/2026
On April 1st, 2011, I took a leap of faith and started So Fresh Entertainment. What began as a small business grew into something I could only have dreamed of, thanks to the incredible support of so many people along the way.
Today is a very special and emotional day for me, as I officially hand over So Fresh Entertainment to my first cousin, Jamie Coyne .
What makes this even more meaningful is that Jamie was part of this journey right from the very beginning. Back in the early days of the business, while he was still in secondary school, he worked with me part-time for three years during those formative years of So Fresh Entertainment. To now see him take over the business all these years later is something really special.
There is something very comforting and proud in knowing that the business is staying in the family. Jamie has always had a fantastic work ethic, and I am genuinely excited to see where he takes So Fresh Entertainment in the years ahead. I know the future of the business is in great hands.
I want to say a huge and heartfelt thank you to the thousands of customers who have supported So Fresh Entertainment since 2011. It has truly been a pleasure to work with you all and to be part of so many special occasions over the years.
To all the staff who worked with me throughout this journey, thank you for your hard work, loyalty and dedication. To my family, thank you for always believing in me, supporting me and standing by me as I built the business over the years. I could not have done it without you!
I want to wish Jamie every success and happiness as he begins this new chapter. I will be staying on for the next 6–8 weeks to help with the transition during the busy confirmation and communion season, and to make sure everything is handed over smoothly.
While this chapter is closing, another continues, as I am still very much available for DJ gigs. Anyone looking to book me can still reach me on my usual number: 083 4366278.
Thank you again to everyone who has been part of the So Fresh Entertainment story so far. Here’s to the next chapter for So Fresh Entertainment and to Jamie’s success ahead. The first two photos here were taken at an event in Naas in 2011, and the last two photos were taken this weekend for the official handover. Best of luck Jamie ✨️
Damien Coyne.