02/02/2013
Digital advertising spend is on the rise
Spending in the digital space remains highly concentrated among select ad formats. Paid search and banner ads will garner nearly 71% of all US online ad spending in 2012. Spending on digital video ads is also accelerating. Video ads currently account for 7.9% of spending—in four years their share will increase to 14.5%.
Digital will be the primary beneficiary of the shift in marketer dollars, but growth will not bypass traditional media completely. While print and directories will see declines, and radio and outdoor only modest gains, TV ad spending will remain robust. Growth will continue in the coming years, to $73.1 billion by 2016. But in the face of steeper increases in digital, TV’s share of the total will experience a slight decline. read more at www.bbtopgun1.blogspot.com
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