Destination Florence

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Destination Florence Destination Florence | Official Why choose Destination Florence? It's simple, fast and convenient. Come browse the site, Florence is waiting for you!

Destination Florence is the official marketplace of the City of Florence, the first and only place where you can purchase the city’s tourist services, such as hotel reservations, museum tickets, theater performances, guided tours and much more. On our site, you can create your own profile and save your favorite products, meaning you’ll find all of your purchases in a single shopping cart. The project is committed to promoting Florence as a tourist destination. It aims to assemble the city’s offerings in one place and make them available for purchase. As a tourist, you can use the site’s offerings to book your next vacation, including museum visits. If you’re a city resident or student, you can use the site to find the best events in town, buy tickets and maybe even book a restaurant after the show. Destination Florence was created by the Destination Florence Convention & Visitors Bureau in collaboration with the City of Florence and assures high quality in all its dimensions. www.destinationflorence.com



Destination Florence è il marketplace ufficiale di Firenze, il primo e unico luogo in cui puoi acquistare i servizi turistici della città, come soggiorni in albergo, ingresso ai musei e spettacoli teatrali, tour e molto altro. Perché scegliere Destination Florence? Perché puoi acquistare tutto in un unico carrello, creando il tuo profilo personale e salvando i tuoi prodotti preferiti. È semplice, veloce e comodo. Il progetto è dedicato alla promozione di Firenze come destinazione e ha come obiettivo quello di raccogliere all’interno di un solo contenitore tutta l’offerta della città e di renderla acquistabile. Se sei un turista puoi lasciarti ispirare dalle informazioni che trovi sula piattaforma e prenotare la tua prossima vacanza, comprese le visite ai musei, se sei un cittadino o uno studente puoi conoscere gli eventi in città, acquistare i biglietti e magari prenotare il ristorante dopo lo spettacolo. Destination Florence è un progetto di Destination Florence Convention & Visitors Bureau ed è garanzia di qualità perché realizzato in partnership con il Comune di Firenze. Naviga il sito, Firenze ti aspetta! www.destinationflorence.com

Florence’s museums sound a little different this autumn. 🎶From September to December, Musei in Musica brings live perfor...
13/10/2026

Florence’s museums sound a little different this autumn. 🎶

From September to December, Musei in Musica brings live performances and themed visits into some of the city’s most remarkable cultural spaces. The programme moves from Forte Belvedere to the Cappellone degli Spagnoli at Santa Maria Novella, then on to Museo Novecento and Palazzo Vecchio, with music chosen to respond to each setting and its history.

The next appointment is on 18 October at Santa Maria Novella, where the Ensemble Ca****la Semifonte will connect the Florence of the 16th century with Tuscan and Spanish musical traditions inside the frescoed Cappellone degli Spagnoli. Reservations are required.

The event is promoted by the Civic Museums of the Municipality of Florence in collaboration with La Filharmonie, Orchestra Filarmonica di Firenze.

A different way to visit a museum, where the space becomes part of the performance.

MUS.E | Musei Eventi Firenze Orchestra Filarmonica di Firenze - la Filharmonie

After four years of study and conservation, the Stories of Saint Francis by Giotto are fully visible again in the Bardi ...
09/10/2026

After four years of study and conservation, the Stories of Saint Francis by Giotto are fully visible again in the Bardi Chapel at Santa Croce.

The restoration has done much more than clean the paintings. It has stabilised fragile areas, recovered details and colours that had become difficult to read, and given new clarity to the six scenes depicting key moments from the life of Saint Francis. The work has also revealed more about Giotto’s technique, the artists who worked alongside him, and the extraordinary way he used painted architecture to create a sense of depth and space.

Even the chapel’s vault has offered new discoveries, with the cleaning bringing previously obscured details of the Franciscan Virtues back into view.

Now back on full display, the Bardi Chapel offers a rare chance to see one of Giotto’s great 14th-century masterpieces with fresh eyes.
Opera di Santa Croce

05/10/2026

Florence’s exhibition season is packed with reasons to head indoors. 🎨
From Broken at Palazzo Strozzi and Victor Man at Museo Novecento to Oltre il Rinascimento, San Francesco d’Assisi e Giuseppe Nicola Nasini, and the newly opened Collezione Casamonti, there’s plenty to add to your cultural itinerary.

Save the dates:
- Oltre il Rinascimento - Palazzo Medici Riccardi | until 5 Jan 2027
- Broken - Palazzo Strozzi | until 24 Jan 2027
- San Francesco d’Assisi e Giuseppe Nicola Nasini - Palazzo Medici Riccardi | until 31 Jan 2027
- Victor Man - Museo Novecento | until 7 Mar 2027
- Collezione Casamonti | now open

Save this post for your next museum day in Florence.

01/10/2026

October is when Florence starts to feel different again. The light changes, the pace shifts, and the calendar fills up with things worth making time for. 🍂

Across the city and the surrounding towns, autumn means exhibitions, fairs, cinema, music and traditions that have been part of local life for generations. It is a good month to follow your curiosity a little further, from Florence itself to Impruneta, Calenzano, Scandicci, Reggello and beyond.

Save the reel and see where October takes you.

This September, a piece of Rufina rolls into the heart of Florence. 🍷The Carro Matto, stacked high with hundreds of trad...
27/09/2026

This September, a piece of Rufina rolls into the heart of Florence. 🍷

The Carro Matto, stacked high with hundreds of traditional w**e flasks, retraces the historic journey that once brought the new w**e of the Florentine countryside into the city. On 26 September, the cart met the Historical Procession of the Florentine Republic, stopping for the blessing of the w**e before continuing through the centre towards Piazza della Signoria.

The tradition is closely linked to Bacco Artigiano, now in its 51st edition in Rufina from 24 to 27 September. The festival celebrates Chianti Rufina and the territory behind it, with local producers, tastings, food, music and events between Villa Poggio Reale and the town centre.

A tradition that connects Florence with its countryside, and a good reason to follow the w**e back to where the story begins. 🍇🌿

Partecipare a CORRI LA VITA significa sostenere una causa importante, ma anche vivere Firenze in un modo diverso. 💗Domen...
19/09/2026

Partecipare a CORRI LA VITA significa sostenere una causa importante, ma anche vivere Firenze in un modo diverso. 💗

Domenica 27 settembre, la 24ª edizione attraverserà la città dalle Cascine fino a Piazza della Signoria, in una giornata che mette insieme movimento, solidarietà e cultura, con l’obiettivo di sostenere progetti dedicati alla prevenzione, alla diagnosi precoce, alla psiconcologia e alla riabilitazione delle donne malate di tumore al seno.

E come ogni anno, la maglietta ufficiale diventa anche un vero pass per la cultura, con accesso gratuito a numerosi musei e luoghi d’arte. Per questa edizione ci saranno anche nuove aperture straordinarie, tra spazi poco conosciuti e luoghi normalmente non accessibili.

Scorri il post per scoprire tutte le novità e dove trovare la maglietta per partecipare!
CORRI LA VITA

Florence has all the elements of a destination wedding, but its real strength is how much variety fits into one place.A ...
15/09/2026

Florence has all the elements of a destination wedding, but its real strength is how much variety fits into one place.

A ceremony in the city, a reception in a historic villa, dinner overlooking the hills, a welcome evening in a garden, a day after spent exploring the countryside. Florence and its surroundings make it possible to build an entire celebration around art, landscape, food and heritage, without ever feeling like you are repeating the same setting.

For couples looking beyond the obvious, the Florentine area offers Renaissance residences, Medici villas, gardens, estates and panoramic venues just minutes from the historic centre. A wedding here becomes a way to experience the destination as a whole, bringing guests into the city and out into the hills that surround it.
Fondazione Destination Florence

September in Impruneta revolves around the Festa dell’Uva. 🍇Since 1926, the town’s four districts have spent the weeks b...
12/09/2026

September in Impruneta revolves around the Festa dell’Uva. 🍇

Since 1926, the town’s four districts have spent the weeks before the festival building floats, making costumes and preparing performances for the big parade in Piazza Buondelmonti. It’s a tradition powered by local pride, friendly rivalry and a huge amount of work behind the scenes.

In 2026, the festival turns 100, making this year’s edition especially meaningful. The main celebration takes place on Sunday, 27 September, when Impruneta comes together for one of the most distinctive events in the Florentine countryside.

It’s also a great moment to discover the town itself, with its terracotta tradition, vineyards, olive groves and the unmistakable atmosphere of the hills just outside Florence.

Read more on our website: https://www.feelflorence.it/en/events/grape-festival-2026-impruneta

09/09/2026

A visit to Florence doesn't end in the streets. Some of its most fascinating stories are waiting behind the doors of its museums. 🏛️✨

Across the city and its surroundings, museums reveal centuries of art, history, science and innovation, from world-famous masterpieces to hidden collections that often surprise even returning visitors. They offer the chance to slow down, look closer and discover the people, ideas and traditions that have shaped this destination over time.

Whether you're escaping the afternoon heat, travelling with family or simply looking for a different way to experience Florence, every museum adds a new perspective to your journey. Because getting to know a place means understanding the stories it has chosen to preserve.
Città di Firenze Città di Firenze Cultura MUSE Firenze Fondazione Destination Florence

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