Destination Florence

Destination Florence Destination Florence | Official Why choose Destination Florence? It's simple, fast and convenient. Come browse the site, Florence is waiting for you!

Destination Florence is the official marketplace of the City of Florence, the first and only place where you can purchase the city’s tourist services, such as hotel reservations, museum tickets, theater performances, guided tours and much more. On our site, you can create your own profile and save your favorite products, meaning you’ll find all of your purchases in a single shopping cart. The proj

ect is committed to promoting Florence as a tourist destination. It aims to assemble the city’s offerings in one place and make them available for purchase. As a tourist, you can use the site’s offerings to book your next vacation, including museum visits. If you’re a city resident or student, you can use the site to find the best events in town, buy tickets and maybe even book a restaurant after the show. Destination Florence was created by the Destination Florence Convention & Visitors Bureau in collaboration with the City of Florence and assures high quality in all its dimensions. www.destinationflorence.com



Destination Florence è il marketplace ufficiale di Firenze, il primo e unico luogo in cui puoi acquistare i servizi turistici della città, come soggiorni in albergo, ingresso ai musei e spettacoli teatrali, tour e molto altro. Perché scegliere Destination Florence? Perché puoi acquistare tutto in un unico carrello, creando il tuo profilo personale e salvando i tuoi prodotti preferiti. È semplice, veloce e comodo. Il progetto è dedicato alla promozione di Firenze come destinazione e ha come obiettivo quello di raccogliere all’interno di un solo contenitore tutta l’offerta della città e di renderla acquistabile. Se sei un turista puoi lasciarti ispirare dalle informazioni che trovi sula piattaforma e prenotare la tua prossima vacanza, comprese le visite ai musei, se sei un cittadino o uno studente puoi conoscere gli eventi in città, acquistare i biglietti e magari prenotare il ristorante dopo lo spettacolo. Destination Florence è un progetto di Destination Florence Convention & Visitors Bureau ed è garanzia di qualità perché realizzato in partnership con il Comune di Firenze. Naviga il sito, Firenze ti aspetta! www.destinationflorence.com

25/08/2026

Look beyond the shop windows.

The true character of Florence and its surroundings can be found in local markets, artisan workshops and regional flavours. Every local product reflects the history, creativity and traditions of the people who make this destination unique.

Choose local, support local and let your journey leave a positive impact. 🌿
Città di Firenze MUSE Firenze

21/08/2026

Looking for a quieter side of Florence? Just a few kilometres from the city centre, the Certosa del Galluzzo offers a journey through centuries of art, history and monastic life. Surrounded by the Tuscan hills, this remarkable monastery is home to Renaissance masterpieces, peaceful cloisters and panoramic views, making it one of the area's most fascinating hidden gems. 🍃

The Certosa can only be visited on a guided tour (around one hour, with English tours available). During July and August, tours run Saturdays at 10:00, 11:00, 16:00 and 17:00, and Sundays at 16:00 and 17:00. For the rest of the year, tours are available Tuesday to Saturday at 10:00, 11:00, 15:00 and 16:00 (plus 17:00 from 1 April to 31 October) and Sundays at 15:00 and 16:00 (plus 17:00 from 1 April to 31 October). No reservation is needed for up to five visitors. Simply arrive a few minutes before your preferred tour. Admission is €8.

A peaceful escape just beyond the city, where Florence reveals another chapter of its story.

Ferragosto is one of Italy's most cherished summer holidays, celebrated every year on 15 August. It's a day dedicated to...
14/08/2026

Ferragosto is one of Italy's most cherished summer holidays, celebrated every year on 15 August. It's a day dedicated to relaxing, gathering with family and friends, and making the most of the season, whether in the city, by the sea or surrounded by nature. ☀️🇮🇹

In Florence and its surroundings, Ferragosto comes with plenty of opportunities to experience local traditions. Enjoy the San Lorenzo celebrations, the Ferragosto Concert at San Salvi, or the traditional picnic in Vallombrosa. Museums, exhibitions and historic sites also remain ready to welcome visitors, making it the perfect time to discover another side of the destination.

Browse our guide and find the perfect way to spend Ferragosto in and around Florence. 🌿

Florence is precious. Treat it with care. 🌸The   campaign is back with a simple invitation: explore Florence with care a...
05/08/2026

Florence is precious. Treat it with care. 🌸

The campaign is back with a simple invitation: explore Florence with care and curiosity. Support local businesses, choose sustainable ways to get around and help preserve the beauty, culture and everyday life that make this city so special.

Respect isn't about giving something up. It's about discovering more, looking beyond the landmarks, taking your time, connecting with local communities and leaving a positive impact wherever your journey takes you.

Discover how to at the link in bio. 💜

29/07/2026

Blue skies, longer days and countless ways to enjoy them. 🌿☀️

From historic gardens and urban parks to riverside paths and panoramic trails, Florence and its surroundings offer countless opportunities to stay active while connecting with nature. Walk, run or cycle through green spaces that reveal a different side of the destination, away from the busiest streets. Choosing the outdoors means slowing down, travelling more sustainably and discovering the landscape at your own pace. Because every journey leaves a lighter footprint when nature leads the way. 🚴🍃

25/07/2026

Some places are worth visiting for the view alone. Forte Belvedere gives you much more. ✨

Open throughout the summer until October 16, Florence’s Renaissance fortress becomes a place where panoramic terraces, contemporary art, live music and cultural events come together above the city’s rooftops. This season also sees the opening of the Palazzina, with exhibitions, talks and concerts bringing new life to one of Florence’s most spectacular landmarks.

Whether you come for the skyline, the sunset or the cultural programme, Forte Belvedere offers a different perspective on Florence, both literally and figuratively.


18/07/2026

Some places are meant to be checked off. Florence is meant to be explored. 🚲🌿

Slow down, leave the crowds behind and discover a different rhythm. Walk through historic streets, cycle along the Arno, cross parks and gardens, and follow scenic routes that lead from the city centre to the hills and green landscapes surrounding .

The best way to experience Florence isn't to rush from one landmark to the next, it's to let the journey become part of the destination. Every step, every ride and every detour reveals another side of the city, one that rewards curiosity and invites you to keep exploring.

Because the most memorable moments are often found just beyond the next corner. ✨

Città di Firenze MUSE Firenze Fondazione Destination Florence

Dal 15 al 19 luglio, Campi Bisenzio torna a essere la casa di Luglio Bambino 2026, la grande festa dedicata a bambine, b...
15/07/2026

Dal 15 al 19 luglio, Campi Bisenzio torna a essere la casa di Luglio Bambino 2026, la grande festa dedicata a bambine, bambini e famiglie. 🎈✨

Con il tema “Immaginazione senza confini”, il festival trasforma alcuni dei luoghi più suggestivi della città ,tra Villa Rucellai, Piazza Dante, il Teatrodante Carlo Monni e il Museo Archeologico di Gonfienti, in palcoscenici a cielo aperto con cinema, circo, musica, teatro, laboratori e parate.

Cinque giorni di eventi gratuiti per vivere la cultura attraverso lo sguardo curioso e creativo dei più piccoli. 🌿

Scopri il programma 👉 https://www.feelflorence.it/it/dalla-redazione/luglio-bambino-aspettando-le-bambine

Music sounds different when it’s surrounded by centuries of history and nature. 🌿🎶Until July 26  returns to the spectacu...
08/07/2026

Music sounds different when it’s surrounded by centuries of history and nature. 🌿🎶

Until July 26 returns to the spectacular Medici Park of Pratolino, where internationally acclaimed artists perform in one of Tuscany’s most extraordinary settings. As the sun sets, the UNESCO-listed park becomes an open-air stage, blending live music with the timeless beauty of its monumental gardens.

A unique opportunity to experience great music in a place where art, landscape and history come together. ✨

01/07/2026

July in Florence is made for long evenings, warm nights and unforgettable moments under the stars. ✨

From open-air cinemas and music festivals to cultural events and experiences across the city and its surroundings, summer comes alive in every corner of Florence.

We’ve selected some of the must-see events to help you make the most of the season and discover the energy, creativity and beauty of Florence in its most vibrant time of the year. ❤️

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