RAGÙ Communication

21/05/2025

Serie A Women
A system shaped by purpose, powered by culture.
Built to reflect the true energy of the game.

The rebranding of Serie A Women is more than a visual shift — it’s a strategic repositioning shaped around values, language and momentum.

From brand platform to tone of voice, naming to narrative, every layer was designed to move.
To inspire. To connect. To lead.

This is the wrap-up.
The system in motion.

GAME ON.

15/05/2025

Serie A Women has a new identity.
A brand system designed to reflect the true energy of the game, the language of new generations, and the vision of those who live this sport — every day.

Naming, brand platform, tone of voice, payoff, visual identity, personality.
Each element shaped to turn values into voice, and voice into culture.

GAME ON is more than a payoff.
It’s a mindset. A signal to accelerate — on and off the pitch.

La nuova Serie A Women si presenta come un brand che parla la lingua delle nuove generazioni, ascolta la voce dei tifosi, riflette l’energia delle atlete

12/03/2025

Bringing the new visual identity of Serie A to life through Architectural Branding.

Our work with Serie A focused on giving continuity to its new visual identity, ensuring a seamless transition from design to real-world spaces. Through Architectural Branding, we enhanced key locations like the VAR rooms and the headquarters spaces, making the brand a tangible part of the league’s environment.

A refined yet impactful way to reinforce Serie A’s presence, in a project where design meets emotion, enhancing the visual power of the brand.

05/03/2025

For years, we’ve been working side by side with Sara Assicurazioni, supporting the evolution of its brand identity 🤝.

From crafting a distinctive visual identity to transforming it into a phygital experience, we’ve brought their insurance products to life through seamless design solutions.

Our collaboration extends beyond digital and print, translating Sara Assicurazioni’s essence into BTL materials and interior design projects for their agencies. A 360° approach where brand presence meets tangible experiences 🚀.

27/02/2025

When Aeroporti di Roma tasked us to give their Fly & Visit Rome service a distinctive voice, we knew the challenge was to innovate and connect with an international audience ✈.

Introducing WonderOver: a concept that redefines the layover as an opportunity for discovery, combining the passion of travel (Wanderlust) with the practicality of layovers.

This multi-subject campaign is designed to highlight ADR’s excellence as a leading European Hub and its commitment to enhancing passenger experiences.

Through this initiative, we celebrate ADR’s innovative spirit and its pursuit of making every moment count. With this campaign we took home the First Prize at the Key Awards for Best Web Campaign 🏆.

Proof that when creativity meets purpose, amazing things happen.

27/02/2025

When Aeroporti di Roma tasked us to give their Fly & Visit Rome service a distinctive voice, we knew the challenge was to innovate and connect with an international audience✈️.

Introducing WonderOver: a concept that redefines the layover as an opportunity for discovery, combining the passion of travel (Wanderlust) with the practicality of layovers.

This multi-subject campaign is designed to highlight ADR’s excellence as a leading European Hub and its commitment to enhancing passenger experiences.

Through this initiative, we celebrate ADR’s innovative spirit and its pursuit of making every moment count. With this campaign we took home the First Prize at the Key Awards for Best Web Campaign🏆.

To find out more, visit our website: https://www.ragucommunication.com/it/works/wanderover/

Proof that when creativity meets purpose, amazing things happen.

07/02/2024

/Imagine what happens when Ragù’s creativity meets the power of AI! 🎶 ✨

Let’s unveil our latest campaign for IMAIE , premiering on Rai screens throughout Sanremo's urban center.

Our creative concept embraces the power of AI to recount Nuovo IMAIE's commitment to supporting artists in the digital and AI era 🎹

10/01/2024

We are proud to have accompanied the birth of a top brand! 🎉

We’ve teamed up alongside one of the top players in K12 school publishing in a complex rebranding phase, the transition from Pearson to Sanoma Italia, accompanying a substantial transformation.🖍️

From the brand architecture to a new purpose, a renewed mission and vision, Sanoma Italia is now projected into the future. 📚🎒🚌

04/08/2023

🤫🚨 SPOILER ALERT 🚨🤫

Follow us on Instagram👇🏻

https://www.instagram.com/ragucommunication/

17/07/2023

🙂 Today is a special day dedicated to the wonderful world of emojis! 🙃
These tiny icons play a big role in daily communication and in our work-life, as we use them every day to add flavour and express our emotions when texting 🤳🏻

In honour of this special occasion, we have a delightful surprise for you—a whimsical rain of our beloved emojis!
These are the ones that never fail to bring a smile to our faces and perfectly capture our moods. 😍😎😡😌🥳

So whether you're a traditional emoji user or someone who goes all-out with emojis in your messages, we invite you to join the celebration by leaving a comment and sharing your personal favourites with us! 👇🏻💬

So let's lightly celebrate this joyful Day! ✨🎉

08/06/2023

Let's embrace the oceans for World Oceans Day 🌊

These exceptional ecosystems are essential to our planet, but our behavior is putting them at risk🚨

There is an urgent need to reduce plastic use, encourage sustainable fisheries, and act together to preserve the beauty of our seas.

We have a mission to get involved and make a difference! 💪🏼
It's time to act together!