Fired up Kumamoto, Japan

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Fired up Kumamoto, Japan

This is the official page for Kumamoto's tourism campaign, FIRED UP! KUMAMOTO. We post regularly so don't forget to give us a like!

22/08/2025

Kumamoto Castle has made a powerful comeback since the Kumamoto earthquakes. The majestic appearance of its two castle keeps, one large and one small, continues to captivate all who visit.

Restored with modern technology, the interior of the keeps is now an engaging space. Through state-of-the-art exhibits, you can enjoy learning about the castle's magnificent history and the culture passed down from lord Kato Kiyomasa to the Hosokawa clan.

From the top floor, you can take in a panoramic view of the cityscape. It's a chance to appreciate both the spectacular scenery below and the sight of the city's ongoing recovery. Come and experience the breathtaking beauty and commanding presence of the castle keeps, the very symbol of Kumamoto.

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25/07/2025

The spirited Hinokuni Festival is Kumamoto City's quintessential annual summer attraction. Especially at the main event, the "Otemoyan So-odori," thousands of dancers parade through the streets to the Kumamoto folk song "Otemoyan," and the energy and sense of unity are breathtaking. You can also join in on the spot during the festival, so you can become part of the dance circle.
At the venue, numerous stalls offer delicious local cuisine and specialty products, further enhancing the festive atmosphere.
The "Hinokuni Festival" is a perfect opportunity to experience Kumamoto's culture and the warmth of its people. Why not join this vibrant festival and make unforgettable summer memories?

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14/03/2025

One of the highlights of traveling is getting to know the local culture deeply rooted in the region. Kumamoto’s culture offers a rich variety of attractions, including religion, traditional crafts, hot springs, and shochu (a traditional Japanese distilled alcohol). There are many places where history and faith come to life, such as the agricultural festivals at A*o Shrine, the grand festival at Fujisaki Hachiman-gu Shrine, and the Sakitsu Village in Amakusa, which is registered as a UNESCO World Heritage site. Traditional crafts include Higo-Zogan (metal inlay), spicy lotus root (Karashi-renkon), Higo-koryu tea ceremony, and Noh theater, all of which have a 400-year history alongside Kumamoto Castle. You can also experience the lives of people from that time at the “Yachiyoza” theater, which was built in 1930 as a place of entertainment for everyone. Touji (hot spring cures) at Tsuetate Onsen and Kuma shochu are also an important part of Kumamoto’s culture. As you explore Kumamoto, remember to appreciate the ancestors who helped preserve these cultural traditions, and take the time to rediscover the unique charm of this region.

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11/03/2025

Kumamoto offers a variety of unique experiences. You can go horseback riding across the vast grasslands of A*o or experience the thrill of rafting on the Kuma River. You can also visit various natural spots around the prefecture, such as Kikuchi Gorge and Nabeta Waterpark, and enjoy water play with your children.
Kumamoto also has a wide variety of hot springs, including public baths and private family baths that you can rent for a more personal experience. For a unique experience, you can try fossil digging in Amakusa or enjoy pottery painting and pottery wheel workshops. Enjoy your journey while experiencing nature and Japanese culture.
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03/03/2025

When you visit Kumamoto Prefecture, be sure to enjoy the food as well. Kumamoto offers abundant fresh local produce, both from the sea and the mountains. Various local delicacies have evolved uniquely in Kumamoto, such as ramen noodles, the local specialty of spicy lotus root (Karashi-renkon), sashimi made from fresh fish caught in Amakusa, and steaks of Akaushi beef, which is popular across Japan. You are sure to be enchanted by delicious flavors every time you visit. Enjoy the culinary culture of Kumamoto!

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25/02/2025

Kumamoto Prefecture has spectacular scenery that will make you want to visit over and over again. Highlights of the A*o Caldera include the Milk Road, which runs through the grasslands, and the volcanic fumes from the A*o Nakadake crater. View the falls from behind at Nabegataki Park, and experience the overwhelming power of the cascading water at Goroga Falls. The seasonal landscape of the Matsutani terraced rice fields and the rapids of the Kuma River are also worth a visit. And the approach to Kamishikimi Kumanoza Shrine is like an entrance to another world. Also not to be missed are the unique views of Kuratake Shrine and Einoo Tsurugi Shrine, the historical scenery of Misumi West Port, and the curves of sand on the tidal flats of Okoshiki-kaigan Beach. Come and experience the spectacular scenery of Kumamoto!

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24/01/2025

The Ariake Sea—the largest network of tidal flats in Japan—lies beyond Mt. Kinpu that is visible from central Kumamoto City. Seaweed from the Ariake Sea is so delicious owing to the abundance of nutrients brought in via the groundwater around A*o and many rivers in the area. This seaweed is used in Kumamoto's renowned "Fugamaki," a sweet roll made with beans. Be sure to try it—the perfect blend of crispy seaweed and flavor of beans can get addictive.
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17/01/2025

There are range of confectioneries you need to try out on your visit to Kumamoto City. "Homare no Jindaiko" is a soft Japanese confectionery called gyuhi (a paste made with rice flour) surrounded by azuki beans and yokan-like pastry. Created in 1958, Homare no Jindaiko is famous brand representing Kumamoto, and is the recipient of countless awards. Savor the sweet blend of azuki bean textures and green tea that the people of Kumamoto love.
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10/01/2025

The city trams weaving around central Kumamoto City are a a key mode of transportation for both locals and visitors alike. First opened in 1924, the line was gradually extended to link up with key locations throughout Kumamoto City. The sight of Kumamoto Castle and trams visible from Toricho-suji is one of the iconic scenes of Kumamoto City, and continue to be cherished by locals.
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27/12/2024

At night, the entertainment area of Kumamoto City is another drawcard to take in during your time here. Each of the myriad snack bars around the city gives visitors the chance to mingle with the eccentric bar owners and proprietresses. Why not take a trip to Kumamoto to encounter the locals while savoring delicious Kumamoto sake?

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20/12/2024

Restoration work to the earthquake damage has been progressing at Kumamoto Castle, which is now drawing countless tourists every day. In Spring, Cherry blossoms in full bloom paint a landscape that is unique to Japan, but the fall leaves and Kumamoto Castle create a truly memorable scene. The combination of the large ginkgo trees—said to have been planted by the first owners—and Kumamoto Castle in particular is a sight cherished by residents of Kumamoto City.
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13/12/2024

One of the key highlights of Kumamoto City is its hot springs. Drive for around an hour out of the city and you'll arrive at Ueki Onsen, a hot spring village situated snug between rice fields. The hot spring water is mildly alkaline, which is said to boost metabolism of keratin in the skin, making your skin so smooth. Take a moment to sit down and unwind at a traditional hot spring village.
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