09/05/2026
Get ready for one of Sendai’s most spectacular events! Held on May 16th (Sat) and 17th (Sun), the Sendai Aoba Festival transforms the city into a vibrant scene of history and tradition.
Rooted in the legacy of Sendai’s founding father, Lord Date Masamune, this festival is held every May to coincide with the beautiful arrival of early summer greenery.
✨ Festival Highlights:
Sendai Suzume Odori (Sparrow Dance): Watch over 5,000 dancers gracefully fluttering colorful fans like sparrows in a high-energy performance.
Grand Yamaboko Floats: Twelve magnificent, towering floats parade through the zelkova-lined Jozenji-dori Avenue.
A Living History: Traditionally armored Samurai in a grand procession will make you feel like you've stepped back into the era of the Date Clan.
🎟️ Why Book a Reserved Seat (Sajiki)?
Jozenji-dori Avenue gets very busy during the festival. For a relaxing experience, we recommend booking a reserved seat.
The Best View: Get a front-row look at the dancers and floats from the center of the action. Nothing will block your view!
Save Time: No need to wait for hours to find a spot. Your seat is waiting for you!
🎫 Ticket Details & Booking
Tickets are available for purchase online for international visitors. First-come, first-served!
Saturday, May 16: Eve Festival (Yoi-matsuri)
Day Session (1:00 p.m.–4:00 p.m.) / Night Session (4:30 p.m. – 8:00 p.m.)
SS Seats: ¥40,000 (Day) / ¥60,000 (Night) per table (seats 4, includes special gifts).
A Seats (Front row): ¥1,500 (Day) / ¥3,500 (Night)
B Seats (Second row): ¥1,000 (Day) / ¥3,000 (Night)
Sunday, May 17: Main Festival (Hon-matsuri)
12:00 p.m. – 4:00 p.m.
SB Seats (Front row for Matchlock demo): ¥4,500 (Includes special gift)
A Seats (Front row): ¥4,000
B Seats (Second row): ¥3,500
How to Buy:
Book Online: Official Ticket Pia Inbound Site
Pick Up: Print your tickets at any 7-Eleven in Japan starting from May 13 (Wed). You must bring the physical ticket to the venue.
Note:
Children under 3 are free provided they sit on a lap.
Additional handling fees and an English service fee (¥950 per transaction) apply.
Hurry!—seats sell out fast!