Usa Tourism Information, Oita, Japan

22/04/2026

Kyushu’s rare, large-scale wisteria wonderland, Senzai Farm, has officially reached its dreamy full bloom in late April! 💜
Strolling beneath cascading curtains of purple blossoms feels like stepping into a waterfall of flowers, with a gentle fragrance wrapping around you. It’s the kind of healing you can only understand by being there. 🥰

If you’re planning a trip to Kyushu soon, this purple paradise in Usa is a must-add to your itinerary! 📸

🌹 Coming up in mid-May: a beautiful relay of seasonal delights — rose garden, homegrown tea, fresh citrus, and ice cream, carrying the magic into early summer!

🌱 Senzai Farm
📍 4388 Yokkaichi, Usa City, Oita Prefecture
📞 +81-978-33-2388
☑ Wisteria garden: Free admission
☑ Rose garden: ¥500 (high school students & above) ｜ ¥200 (elementary & junior high) ｜ ¥400/person (groups of 10+)

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💡 Usa City, Oita Prefecture
Located in the northern part of Oita, Usa City is about a 40-minute drive from Beppu and around 1 hour from Kitakyushu via the expressway 😊
Home to the national treasure “Usa Jingu Shrine,” the area is also rich in natural scenery, including waterfalls and valleys ✨

For more travel info 👉

08/04/2026

【Save this‼️】
Wait… how is this place not crowded?!
Come explore Usa’s hidden cherry blossom spots with Usa Fried Chicken-kun 🌸✨

✨Tell us in the comments where you want Usa Fried Chicken-kun to take you next! 😆

🌸 7 Must-Visit Cherry Blossom Spots in Usa City 🌸
🌸 Spot ①
Usa Shrine
The most iconic landmark in Usa City. In spring, cherry blossoms frame the grand traditional torii gate, creating a perfect photo spot. ⛩
🌸 Spot ②
Sakura Zutsumi Park
A dreamy tunnel of cherry blossoms stretches along the riverside—so beautiful it takes your breath away. 🥰
🌸 Spot ③
Usa Fudoki-no-oka
Just a 5-minute drive from Usa Shrine. Nearby, you’ll find the Oita Prefectural Museum of History, where you can explore local culture and religious heritage. In spring, you can also enjoy fields of blooming canola flowers. A spacious park perfect for families. 👨‍👩‍👧‍👦
🌸 Spot ④
Sen-no-Iwa
A scenic spot known for its dramatic natural landscape—made even more stunning during cherry blossom season. 😍
🌸 Spot ⑤
Kosh*ta Dam
Cherry blossoms reflected on the water create a magical and rare photo opportunity you won’t easily find elsewhere. 😲
🌸 Spot ⑥
Takasu Suspension Bridge Park
Enjoy cherry blossoms while walking across the suspension bridge, and visit Kannon Temple nearby. A peaceful route blending nature and culture. 🙏
🌸 Spot ⑦
Hibikiyama Park
The contrast between bright red torii gates and soft pink cherry blossoms is simply breathtaking. You can also enjoy a panoramic view of Usa City. 👀

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💡 Usa City, Oita Prefecture
Located in northern Oita, Usa City is about 40 minutes from Beppu and 1 hour from Kitakyushu by highway 😊
Centered around the National Treasure “Usa Shrine,” the area is rich in nature, with waterfalls, valleys, and more ✨

For more travel info 👉

*Usa Fried Chicken-kun is an AI-generated character. All locations shown are real.

19/03/2026

Usa City, Oita 🌙 Night Café
📍Kominka Café NAGOMIoita
Who knew there was a night café like this near Beppu?☺️🌙
Hidden deep in the mountains of Ajimu,
you’ll find Kominka Café NAGOMI.
In a magical space lit by candlelight,
you can enjoy a moment that makes you forget the time😌🕯️
Seasonal strawberry sweets are available for a limited time🍓✨
Plus,
you can print your favorite photo on your drink—
perfect for surprises on special occasions🎂
Open until 3 a.m.,
so it’s also a great stop for a late-night drive🚗
Have you heard of this place in Usa at night?🌙
Save this post if you want to visit✨
⸻
✅ Kominka Café NAGOMI
✅ 1050-7 Higashi-Shiiya, Ajimu-machi, Usa City, Oita
✅ 20:00–3:00
( .oita )
※Information based on the time of visit.
Please check the café’s Instagram for the latest updates.

Have you heard of this place in Usa at night?🌙
Save this post if you want to visit✨
⸻
✅ Kominka Café NAGOMI
✅ 1050-7 Higashi-Shiiya, Ajimu-machi, Usa City, Oita
✅ 20:00–3:00
( .oita )
※Information based on the time of visit.
Please check the café’s Instagram for the latest updates.

11/03/2026

🍓🍓🍓The largest strawberry farm in Kyushu is ACT!🍓🍓🍓
For just 2,300 yen, enjoy **unlimited strawberry picking**—a true paradise for strawberry lovers.
Try all **seven varieties**, including Oita’s exclusive *Berries* (ベリーツ), famous for its rich aroma and sweetness.

The best part?
**No time limit** on your strawberry‑picking session.
Take your time, pick at your own pace, and enjoy the fresh sweetness of strawberries straight from the vine.

The farm also sells strawberry jam, local vegetables, and other regional products—perfect for bringing home as souvenirs.

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📍ACT Strawberry Farm
⏳ **Season:** Jan 25 (Sun) – Apr 12 (Sun)
※ The farm may close temporarily if strawberries inside the greenhouse are not yet ripe.
🕒 **Hours:** 10:00–16:00
(Last entry at 15:00)
Closed on Mondays / Open on public holidays
📞 **TEL:** +81-80-6456-4115
📍 https://maps.app.goo.gl/Dhr9gP5vQA1nAAnr8
**Address:** 2215-51 Ninagi, Usa City, Oita
(About 10 minutes by taxi from Usa Station)

Strawberry lovers—save this spot!
Don’t miss this strawberry paradise when you visit Usa. 🍓✨

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💡 About Usa City, Oita
Usa City is located in northern Oita Prefecture.
It’s about **40 minutes from Beppu** via expressway, and **around 1 hour from Kitakyushu**.
Home to the National Treasure **Usa Jingu Shrine**, the city also offers waterfalls, valleys, and beautiful natural scenery.
For more travel info, visit 👉

06/03/2026

【Must Read This‼️】
🌸Top 7 Cherry Blossom Spots in Usa City🌸
Cherry blossom season is expected to begin at the end of this month!
If you’re planning a hanami trip to Japan, now’s a good time to start preparing. Here are seven cherry blossom spots loved by locals in Usa City—save this guide for your visit.
🌸Spot①
Usa Shrine (宇佐神宮)
📍Address：https://goo.gl/maps/3zHGDveUx7bbSqPB6
The most iconic spot of Usa City. Here, you can take stunning photos of cherry blossoms with the unique Japanese-style Otorii gate.⛩

🌸Spot②
Sakura Zutsumi Park（桜づつみ公園）
📍Address：https://goo.gl/maps/cWb5dR92Z775q6cq9
There is a whole row of cherry blossom trees by the riverbank, forming a pink tunnel of cherry blossoms that is so beautiful it will take your breath away.🥰

🌸Spot③
Usa Fudoki-no-oka (風土記之丘)
📍Address：https://goo.gl/maps/bUZZQNBRZceGmDjA9
Not only is it just a 5-minute drive from Usa Shrine, but there is also the Oita Prefectural History Museum nearby. The place you can see local artifacts and gain a deeper understanding of the religious history of Usa City. While enjoying the cherry blossoms, you can also see the fields of rapeseed flowers. The spacious park is perfect for families to go for a walk together.👨‍👩‍👧‍👦

🌸Spot④
Sen-no-Iwa
📍Address：https://goo.gl/maps/2TPrddvYDY8aD8mF8
The tourist spot Sen-no-Iwa has a beautiful landscape. 🖼
In spring, it presents even more amazing view.😍

🌸Spot⑤
Kosh*ta Dam（香下水霸）
📍Address：https://goo.gl/maps/XFTM2cfR6vRX9Kd66
The cherry blossoms reflecting on the water surface make a unique and beautiful photo frame that cannot be found elsewhere.😲

🌸Spot⑥
Takasu Tsuribashi Park（鷹栖吊橋公園）
📍Address：https://goo.gl/maps/A2MByFN8fXKqdcty5
Apart from enjoying the cherry blossoms, you can also walk across the suspension bridge and visit the Kannon Temple.🙏

🌸Spot⑦
Hibikiyama Park (響山公園)
📍Address：https://goo.gl/maps/n4sMQPbZAahr4Kbr6
The deep red torii gate here forms a striking contrast with the bright pink cherry blossoms, and you can also enjoy a view of Usa City.👀

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04/03/2026

Did you know?
Usa City is **Japan’s No.1 producer of barley shochu**‼️
There are **seven breweries** in the city, using the rich water and agricultural products of the **Usa Plain** to craft aromatic barley shochu and sake.
The **five breweries featured in this video** all offer **tours by reservation** 😆
Here’s a quick introduction to each one:

🟡 **Jotokuya Shuzo** (Barley Shochu, Liqueur)
📍1205-2 Yokkaichi, Usa
📞0978-32-0011
Brewed with the philosophy of harmony between “drinkers, makers, and the region”


🟡 **Kubo Shuzo** (Barley Shochu)
📍3581-1 Nagasu, Usa
📞0978-38-0109
A distillery devoted to Oita shochu, preserving traditional atmospheric distillation

🟡 **Komatsu Shuzo** (Sake)
📍3341 Nagasu, Usa
📞0978-38-0036
Crafting junmai sake that reflects the character and spirit of Usa


🟡 **Agataya Shuzo** (Barley Shochu)
📍130 Oshikida, Ajimu-machi, Usa
📞0978-44-2250
Barley shochu nurtured by long history and soft, gentle water


🟡 **Karashima Kokū-no-Kura** (Sake, Craft Beer)
📍4-3 Karashima, Usa
📞0978-32-1432
Sharing Usa’s brewing culture across Japan and beyond


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— Breweries not featured in the video —

🟢 **Yotsuya Shuzo**
📍4130 Nagasu, Usa
※ No direct retail shop
📞0978-38-0148
Exploring new possibilities of barley through creativity and challenge

🟢 **Minshio Sake Shop**
📍2846-6 Esuka, Usa
※ Contact required before visiting the shop
📞0978-38-0808
Home to the exclusive “Usa Jingu Goshinshu,” available only locally

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Every brewery carries on tradition with dedication to craftsmanship and quality.
When you visit Usa, don’t miss the chance to enjoy these unique shochu and sake varieties 😌🍶

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🍶 **The Seven Breweries of Usa form “JYOKKAS♾”!**
Every year around May, the **Sake Brewery Festival** is held—
featuring limited-edition brews, tastings, and special experiences 😊
For details, visit

04/03/2026

Usa Grand Hotel is now open‼️

📍Usa Grand Hotel
A new large-scale hotel has opened in Usa City, Oita‼️✨
The hotel features 93 guest rooms, including suites and Japanese-style rooms,
along with a restaurant, natural hot springs, and a fitness room open to all visitors😆
Hotel guests can enjoy the hot springs and fitness facilities for free😊
Nearby, you’ll find the Higashi and Nishi Honganji Yokkaichi Betsuin temples,
perfect for a relaxing stroll through the historic temple town.
There are also many local restaurants and bars around the hotel,
making it a convenient base for exploring Oita😊✨

For details, please visit the hotel’s official website!
https://usagrandhotel.com/
✅Usa Grand Hotel
✅1445-1 Yokkaichi, Usa City, Oita
✅0978-41-1300

💡Usa City, Oita
Usa City is located in northern Oita Prefecture,
about 40 minutes from Beppu and around 1 hour from Kitakyushu via expressway😊
It is home to the National Treasure Usa Jingu Shrine,
as well as waterfalls, valleys, and many beautiful natural spots✨

13/01/2026

🌿 Did you know there’s a special day in Japan called “Doyo no Ushi no Hi”?
It originally served as a marker for seasonal changes,
but during the Edo period, the custom of eating eel in summer for stamina became popular,
so many people began associating this day with eating eel.
But actually—
❄️ There are four Ushi no Hi each year: in spring, summer, autumn, and winter!
And in Usa, the winter Ushi no Hi has its own star:
🐟 Usa Dozeu (loach)!
With the highest production volume in Japan and richer flavor in winter,
it’s a local delicacy that Usa is truly proud of.
To help more people discover this seasonal taste,
✨ The “Usa Dozeu Ushi no Hi” campaign runs from January 17 to February 13!
Special loach dishes will be available at eight well‑known local restaurants.
Come support local flavors and enjoy Usa’s winter energy

🐟Restaurant info
https://www.city.usa.oita.jp/material/files/group/64/usadozeufea2026ura.pdf

22/12/2025

A special program on Usa Jingu will air at 10:00 AM on Saturday, December 27!

大分県を代表する観光地・国宝「宇佐神宮」。全国に約4万社ある八幡社の総本宮であり、神仏習合の地。御鎮座1300年を迎えた宇佐神宮と地域とのつながりを掘り下げる。

22/12/2025

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

17/12/2025

Looking for a different kind of trip in Japan?
Here’s a relaxing 2‑day getaway that lets your mind slow down—
Beppu × Usa Healing Journey.

📍 Beppu City

① ♨️ Jigoku (Hell) Hot Spring Tour × Jigoku‑mushi Steaming Experience

Umi Jigoku｜Chinoike Jigoku｜Jigoku‑mushi Workshop Kannawa｜Kannawa Steam Bath
🚗 Access: Beppu Station → Kannawa (approx. 15 min)
→ A must‑visit route where you can enjoy Beppu’s iconic hot spring landscapes and traditional steam‑cooked dishes.

② 🍮 Myōban Area

Myōban Yunosato｜Jigoku‑mushi Pudding “Okamotoya”
🚗 Access: Kannawa → Myōban (approx. 10 min)
→ Visit the Yunohana huts, pick up local bath salts, and don’t miss the original steamed pudding.

③ 🎨 Around Beppu Station

Beppu Station Tourist Information Center｜Takegawara Onsen｜ALTERNATIVE‑STATE
🚗 Access: Myōban → Beppu Station area (approx. 15 min)
→ A charming walking route blending historic architecture with modern art.

📍 Usa City

① 🦁 African Safari (Kyushu Natural Animal Park)

🚗 Access: Beppu City → Safari Park (approx. 30 min)
→ Kyushu’s only wildlife park—drive through or hop on the Jungle Bus for close‑up encounters with animals.

② 🍷 Ajimu Winery

🚗 Access: Safari Park → Ajimu (approx. 25 min)
→ Stroll through nature, tour the wine cellar, and enjoy tastings of local wines.

③ ⛩️ Usa Jingu Shrine

🚗 Access: Ajimu → Usa Jingu (approx. 25 min)
→ The head shrine of all Hachiman shrines, with 1,300 years of history—a peaceful, spiritual finale to your trip.