19/12/2012
The advantage of Sri Lanka as a Tourism destination is threefold. Firstly it is an authentic Tourism destination. Secondly it is a compact island of 65,610 sqkm where a tourist can travel the length and breadth of the country within a few days, thirdly the diversity of the tourism product is unparalleled .
For the simplicity of communicating the diversity of Sri Lanka in 2010 the tourism authorities started positioning the country around 8 different products namely; beaches, heritage, wildlife, scenic beauty, mind and body wellness, festivals, sports and adventure and Essence. The Essence of Sri Lanka include what is unique to the country such as its people, art and culture, spices, tea, gems, handy crafts etc.
