The Moroccan National Tourism Office aims to adopt an expert marketing approach. By ensuring Morocco's strong positioning as a destination, our operations have positive results for society, the preservation of our cultural and environmental heritage and our country's economy. We aspire to promote authenticity, hospitality and diversity of experiences. As part of its marketing strategies, the MNTO
plans and executes an integrated program of international promotional activities. This program includes the active participation in trade fairs, trade workshops, trade and consumer road shows, familiarization trips, press trips, brochure & multimedia production, and public relations. To carry out its goals, the Moroccan Tourism Board utilizes the services of eleven offices in Europe, North America, Abu Dhabi, China and Africa. The role of the Moroccan National Tourism Office is to promote cultural and coastal resources, as well as developing select niche themes which place Morocco among the sought-after tourist destinations. Our aim is to stimulate internal tourism and attract foreign tourists to Morocco through a new policy based on sustainable management of the range of destinations, with a focus on anticipation and demand’s monitoring. It is also a question of encouraging tourists to prolong their trip, visit several destinations and return to the country.
