Adelston Media

23/08/2026

𝗕𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗩𝗲𝗻𝘂𝗲 - 𝗦𝗜𝗖𝗖’𝘀 𝗕𝗶𝗴𝗴𝗲𝗿 𝗔𝗺𝗯𝗶𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗠𝗮𝗹𝗮𝘆𝘀𝗶𝗮’𝘀 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗘𝘃𝗲𝗻𝘁𝘀
What does it take to strengthen Malaysia’s position in the international Business Events landscape?

For Sabah International Convention Centre - SICC @, the answer goes beyond infrastructure. As highlighted by 𝗗𝗮𝘁𝘂𝗸 𝗗𝗿. 𝗛𝗮𝗷𝗮𝗵 𝗥𝗼𝘀𝗺𝗮𝘄𝗮𝘁𝗶 𝗟𝗮𝘀𝘂𝗸𝗶 𝗝.𝗣, 𝘾𝙀𝙊 𝙤𝙛 𝙎𝙄𝘾𝘾, stronger connections with professional associations, knowledge exchange, home-grown platforms and Sabah’s growing role as a gateway to East ASEAN are becoming increasingly important.

Our latest BIZ+Leisure feature examines SICC’s broader ambition and its potential to shape the future of Business Events in Sabah, Malaysia and the wider region.

𝗙𝘂𝗹𝗹 𝗿𝗲𝗮𝗱𝗶𝗻𝗴 𝗼𝗻 𝗕𝗜𝗭+𝗟𝗲𝗶𝘀𝘂𝗿𝗲: https://bizandleisure.com/2026/08/beyond-the-venue-siccs-bigger-ambition-for-malaysias-business-events/

SICC is taking a broader role in Malaysia’s Business Events industry, building stronger links with professional associations and positioning Sabah as an East ASEAN gateway.

11/08/2026

𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗦𝗮𝗶𝗻𝘁 𝗣𝗲𝘁𝗲𝗿𝘀𝗯𝘂𝗿𝗴 𝗮𝘁 𝗣𝗔𝗧𝗔 𝗧𝗿𝗮𝘃𝗲𝗹 𝗠𝗮𝗿𝘁 𝟮𝟬𝟮𝟲

From its iconic palaces and White Nights to its growing business events offering, 𝗦𝗮𝗶𝗻𝘁 𝗣𝗲𝘁𝗲𝗿𝘀𝗯𝘂𝗿𝗴 brings together culture, history and modernity in one remarkable destination.

Meet the Saint Petersburg Convention Bureau at 𝗕𝗼𝗼𝘁𝗵 𝗔𝗕𝟬𝟮 during Pacific Asia Travel Association (𝗣𝗔𝗧𝗔) 𝗧𝗿𝗮𝘃𝗲𝗹 𝗠𝗮𝗿𝘁 𝟮𝟬𝟮𝟲, taking place from 𝟭𝟴 𝘁𝗼 𝟮𝟬 𝗔𝘂𝗴𝘂𝘀𝘁 𝟮𝟬𝟮𝟲 at Borneo Convention Centre Kuching (BCCK), Sarawak.

Explore the destination. Connect with the Convention Bureau. Discover new possibilities.

𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 𝗮𝗻𝗱 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗦𝗮𝗶𝗻𝘁 𝗣𝗲𝘁𝗲𝗿𝘀𝗯𝘂𝗿𝗴, 𝗥𝘂𝘀𝘀𝗶𝗮’𝘀 𝗡𝗼𝗿𝘁𝗵𝗲𝗿𝗻 𝗖𝗮𝗽𝗶𝘁𝗮𝗹 𝗼𝗻 𝗕𝗜𝗭+𝗟𝗲𝗶𝘀𝘂𝗿𝗲 : https://bizandleisure.com/2026/08/discover-saint-petersburg-at-pata-travel-mart/

Discover Saint Petersburg at PATA Travel Mart 2026 in Kuching, with tourism, business events, culture and travel opportunities in Russia’s ..

07/08/2026

The recent networking session jointly hosted by the 𝗠𝗮𝗹𝗮𝘆𝘀𝗶𝗮𝗻 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗖𝗼𝗻𝘃𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗘𝘅𝗵𝗶𝗯𝗶𝘁𝗶𝗼𝗻 𝗢𝗿𝗴𝗮𝗻𝗶𝘀𝗲𝗿𝘀 𝗮𝗻𝗱 𝗦𝘂𝗽𝗽𝗹𝗶𝗲𝗿𝘀 (MACEOS) and the 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗣𝗿𝗲𝘀𝘀 𝗖𝗹𝘂𝗯 (𝗡𝗣𝗖) 𝗠𝗮𝗹𝗮𝘆𝘀𝗶𝗮 highlighted the growing importance of closer collaboration between the business events industry and the media.

Bringing together industry leaders, venue operators, suppliers and members of the press, the gathering reinforced a simple yet powerful reality: strong industry narratives, strategic communications and meaningful partnerships are essential to advancing Malaysia’s business events ecosystem.

As Malaysia’s business events industry continues to evolve, platforms such as these will play an increasingly important role in strengthening relationships, encouraging knowledge exchange and fostering greater advocacy for the sector.

01/08/2026

𝗖𝗮𝗻 𝗺𝘂𝘀𝗶𝗰, 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗮𝗻𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗿𝗲𝘀𝗵𝗮𝗽𝗲 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝘁𝗼𝘂𝗿𝗶𝘀𝗺 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻?

Tourism Selangor appears to think so.

Following the remarkable success of 𝙁𝙊𝙇𝙆 𝙎𝙊𝙉𝙂 𝙂𝘼𝙇𝘼: 𝙎𝙚𝙡𝙖𝙣𝙜𝙤𝙧 𝙀𝙙𝙞𝙩𝙞𝙤𝙣, which has attracted more than 𝟮𝟰𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘃𝗶𝗲𝘄𝘀 𝘄𝗼𝗿𝗹𝗱𝘄𝗶𝗱𝗲, Tourism Selangor has launched the 𝙎𝙪𝙧𝙥𝙧𝙞𝙨𝙞𝙣𝙜 𝙎𝙚𝙡𝙖𝙣𝙜𝙤𝙧 𝙏𝙞𝙠𝙏𝙤𝙠 𝘿𝙖𝙣𝙘𝙚 𝘽𝙂𝙈 𝘾𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚, transforming viewers into storytellers through the power of digital engagement.

More than a social media campaign, the initiative reflects a broader strategy that combines culture, creativity, technology and cross-border collaboration to strengthen Selangor’s position on the global stage.

The initiative also highlights the growing importance of public-private partnerships, with Tourism Selangor and IOI Hospitality Sdn Bhd signing a memorandum of collaboration aimed at strengthening future tourism campaigns and creating new opportunities for integrated destination promotion.

🔗 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗼𝗻 𝗕𝗜𝗭+𝗟𝗲𝗶𝘀𝘂𝗿𝗲: https://bizandleisure.com/2026/08/from-selangor-to-the-world-how-culture-creativity-and-digital-storytelling-are-reshaping-tourism-promotion/

29/07/2026

𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗡𝗲𝘅𝘁 𝗣𝗵𝗮𝘀𝗲 𝗼𝗳 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 𝗶𝗻 𝗠𝗮𝗹𝗮𝘆𝘀𝗶𝗮
The hospitality industry is entering a new era where sustainability is no longer viewed as an optional initiative, but as a strategic business priority.

The official rollout of the 𝗠𝗔𝗛 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗛𝗼𝘁𝗲𝗹𝘀 & 𝗥𝗲𝘀𝗼𝗿𝘁𝘀 𝗥𝗼𝗮𝗱𝗺𝗮𝗽 𝟮𝟬𝟮𝟲 marks a significant step forward for Malaysia’s hotel industry. Developed by the Malaysian Association of Hotels (MAH) in collaboration with the 𝗠𝗶𝗻𝗶𝘀𝘁𝗿𝘆 𝗼𝗳 𝗧𝗼𝘂𝗿𝗶𝘀𝗺, 𝗔𝗿𝘁𝘀 & 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗠𝗮𝗹𝗮𝘆𝘀𝗶𝗮 (𝗠𝗢𝗧𝗔𝗖), the roadmap provides a structured pathway for hotels and resorts to progress towards MOTAC Green Hotel Standards, ESG implementation, and Global Sustainable Tourism Council (GSTC) certification.

The initiative extends beyond certification. It establishes a practical framework for strengthening sustainable management practices, enhancing operational resilience, supporting local communities, preserving cultural heritage, and advancing environmental stewardship. These are increasingly important factors as hospitality businesses respond to evolving traveller expectations, investor priorities and international market requirements.

The roadmap also reinforces Malaysia’s commitment to aligning the hospitality sector with the National Tourism Policy 2020–2030 and the United Nations Sustainable Development Goals (UNSDGs), while enhancing the industry’s long-term competitiveness and global positioning.

As sustainability continues to influence investment decisions, procurement standards and destination competitiveness, initiatives such as this provide industry stakeholders with a clear and structured pathway towards internationally recognised best practices.

Beyond certification, the initiative highlights the critical role of industry education and capability development. Through Malaysian Association of Hotels Learning & Development, MAH L&D (MAH Learning & Development - 𝑓𝑜𝑟𝑚𝑒𝑟𝑙𝑦 𝑘𝑛𝑜𝑤𝑛 𝑎𝑠 𝑀𝐴𝐻𝑇𝐸𝐶), hoteliers are provided with the knowledge, practical guidance and technical support needed to navigate the journey towards MOTAC Green Hotel Standards, ESG adoption and GSTC certification.

𝗙𝗼𝗿 𝗳𝘂𝗿𝘁𝗵𝗲𝗿 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻, 𝗽𝗹𝗲𝗮𝘀𝗲 𝘃𝗶𝘀𝗶𝘁: https://mahtec.com.my/mahtec-30th-anniversary/mah-sustainable-hotels-resorts-roadmap-2026/

SGS | 𝗘𝗰𝗼-𝗦𝗧𝗘𝗣𝗦 𝗠𝗮𝗹𝗮𝘆𝘀𝗶𝗮

27/07/2026

𝗚𝗼𝘆𝗮𝗻𝗴 𝗗𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗪𝗲𝗲𝗸 𝟮𝟬𝟮𝟲 𝗥𝗲𝘁𝘂𝗿𝗻𝘀 𝘁𝗼 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻 𝘁𝗵𝗲 𝗟𝗲𝗴𝗮𝗰𝘆 𝗼𝗳 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗘𝘃𝗲𝗻𝘁𝘀

The global Business Events community is set to converge in South Korea as the 𝟵𝘁𝗵 𝗚𝗼𝘆𝗮𝗻𝗴 𝗗𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗪𝗲𝗲𝗸 𝟮𝟬𝟮𝟲 takes place from 𝟮𝟲–𝟮𝟵 𝗔𝘂𝗴𝘂𝘀𝘁 𝟮𝟬𝟮𝟲, bringing together international industry leaders, policymakers, association executives, convention bureaux and event professionals to explore how Business Events can create lasting impact beyond economic returns.

Held under the theme "𝙈𝙄𝘾𝙀 𝙇𝙚𝙜𝙖𝙘𝙮: 𝙀𝙢𝙥𝙤𝙬𝙚𝙧𝙞𝙣𝙜 𝙋𝙚𝙤𝙥𝙡𝙚 𝙖𝙣𝙙 𝙍𝙚𝙜𝙞𝙤𝙣𝙨 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙀𝙫𝙚𝙣𝙩𝙨", this year's edition will focus on the transformative role of Business Events in strengthening destinations, empowering communities, and creating sustainable legacies for future generations.

𝗙𝗼𝘂𝗿 𝗗𝗮𝘆𝘀 𝗼𝗳 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗦𝗵𝗮𝗿𝗶𝗻𝗴, 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗗𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆

𝟮𝟲 𝗔𝘂𝗴𝘂𝘀𝘁 (𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆) | 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗙𝗿𝗶𝗲𝗻𝗱𝘀 | 𝗗𝗮𝘆 𝟭
Kickstart Goyang Destination Week with an exclusive networking programme connecting international association professionals based in Korea with MICE industry leaders. The session features discussions on the latest trends in association management, followed by a networking dinner to foster meaningful industry connections.

𝟮𝟳 𝗔𝘂𝗴𝘂𝘀𝘁 (𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆) | 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗗𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀 𝗙𝗼𝗿𝘂𝗺 | 𝗗𝗮𝘆 𝟮
Experience a full day of thought leadership featuring the inaugural MICE Leaders Round Table, the International Destination Competitiveness Forum, Goyang Session, and a special International Journal of Business Events and Legacies (IJBEL) session. The programme brings together 17 distinguished speakers across eight sessions, concluding with an official Welcome Dinner.

𝟮𝟴 𝗔𝘂𝗴𝘂𝘀𝘁 (𝗙𝗿𝗶𝗱𝗮𝘆) | 𝗚𝗼𝘆𝗮𝗻𝗴 𝗠𝗜𝗖𝗘 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽 | 𝗗𝗮𝘆 𝟯
Discover best practices from six leading MICE destinations, explore inspiring Business Events legacy case studies, and participate in interactive breakout discussions tailored for Associations, Convention & Visitors Bureaux (CVBs), Professional Conference Organisers (PCOs), and Event Managers. The workshop features eight sessions led by 15 speakers and panellists.

𝟮𝟵 𝗔𝘂𝗴𝘂𝘀𝘁 (𝗦𝗮𝘁𝘂𝗿𝗱𝗮𝘆) | 𝗟𝗲𝘁'𝘀 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗚𝗼𝘆𝗮𝗻𝗴 | 𝗗𝗮𝘆 𝟰, 𝗣𝗼𝘀𝘁 𝗧𝗼𝘂𝗿
Wrap up the week with a guided city tour showcasing Goyang's unique attractions, culture and MICE offerings, providing delegates with an opportunity to experience the destination beyond the conference.

As Business Events continue to evolve as catalysts for economic development, social progress and destination transformation, Goyang Destination Week 2026 promises to provide valuable insights into how the industry can build meaningful legacies that benefit people, places and future generations.

R𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗡𝗼𝘄 : https://www.goyangdestinationweek.com/

See you in Goyang as the global Business Events community comes together once again!

Goyang - Asia Leading MICE Destination (GoyangCVB)

27/07/2026

Great conversations, valuable insights, and strong industry collaboration at the 𝗠𝘆𝗖𝗘𝗕 𝗠𝗲𝗱𝗶𝗮 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 (𝗩𝗼𝗹. 𝟮), where Adelston Media joined fellow media partners for updates on Malaysia’s thriving Business Events industry and the road to 𝗠𝗮𝗹𝗮𝘆𝘀𝗶𝗮 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗘𝘃𝗲𝗻𝘁𝘀 𝗪𝗲𝗲𝗸 (𝗠𝗕𝗘𝗪) 𝟮𝟬𝟮𝟲.

One of the key highlights shared during the session was Malaysia Convention & Exhibition Bureau’s achievement in securing 416 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙀𝙫𝙚𝙣𝙩𝙨 𝙨𝙘𝙝𝙚𝙙𝙪𝙡𝙚𝙙 𝙩𝙤 𝙩𝙖𝙠𝙚 𝙥𝙡𝙖𝙘𝙚 𝙗𝙚𝙩𝙬𝙚𝙚𝙣 2026 𝙖𝙣𝙙 2030, 𝙬𝙞𝙩𝙝 𝙖 𝙥𝙧𝙤𝙟𝙚𝙘𝙩𝙚𝙙 𝙀𝙨𝙩𝙞𝙢𝙖𝙩𝙚𝙙 𝙀𝙘𝙤𝙣𝙤𝙢𝙞𝙘 𝙄𝙢𝙥𝙖𝙘𝙩 (𝙀𝙀𝙄) 𝙤𝙛 𝙍𝙈3.98 𝙗𝙞𝙡𝙡𝙞𝙤𝙣. These figures reflect the continued confidence of international organisers in Malaysia’s capabilities, robust industry ecosystem, and world-class hospitality.

The engagement also introduced the inaugural 𝗕𝗘 𝗛𝗼𝗿𝗶𝘇𝗼𝗻 𝗕𝘂𝗹𝗹𝗲𝘁𝗶𝗻, a new publication featuring market insights, industry developments, and updates on Malaysia’s Business Events landscape. Momentum is now building towards 𝗠𝗮𝗹𝗮𝘆𝘀𝗶𝗮 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗘𝘃𝗲𝗻𝘁𝘀 𝗪𝗲𝗲𝗸 (𝗠𝗕𝗘𝗪) 𝟮𝟬𝟮𝟲, which will be held from 𝟯–𝟱 𝗔𝘂𝗴𝘂𝘀𝘁 𝟮𝟬𝟮𝟲 at the Kuala Lumpur Convention Centre under the theme, “𝙒𝙚𝙖𝙫𝙞𝙣𝙜 𝙃𝙤𝙧𝙞𝙯𝙤𝙣𝙨: 𝙎𝙝𝙖𝙥𝙞𝙣𝙜 𝙩𝙝𝙚 𝙏𝙖𝙥𝙚𝙨𝙩𝙧𝙮 𝙤𝙛 𝙏𝙤𝙢𝙤𝙧𝙧𝙤𝙬.”

The engagement also saw the participation of industry leaders, including Nigel Wong, President of the Malaysian Association Of Tour And Travel Agents (MATTA), and Eric Ho, President of the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS), reflecting the strong collaboration across Malaysia’s tourism and Business Events ecosystem.

As Malaysia continues to strengthen its position as a leading Business Events destination, close collaboration between government agencies, industry associations, and media partners remains instrumental in supporting the sustainable growth and global competitiveness of the nation’s Business Events industry.

𝗥𝗲𝗮𝗱 𝗼𝘂𝗿 𝗳𝘂𝗹𝗹 𝗰𝗼𝘃𝗲𝗿𝗮𝗴𝗲 𝗼𝗻 𝗕𝗜𝗭+𝗟𝗲𝗶𝘀𝘂𝗿𝗲: https://bizandleisure.com/2026/07/myceb-engages-media-partners-as-momentum-builds-for-mbew-2026/

21/07/2026

Sarawak is set to welcome the global travel industry as 𝗣𝗔𝗧𝗔 𝗧𝗿𝗮𝘃𝗲𝗹 𝗠𝗮𝗿𝘁 𝟮𝟬𝟮𝟲 makes its historic debut in the Malaysian state.

Taking place from 𝟭𝟴–𝟮𝟬 𝗔𝘂𝗴𝘂𝘀𝘁 𝟮𝟬𝟮𝟲 at the Borneo Convention Centre Kuching (BCCK), PATA Travel Mart 2026 will bring together tourism boards, convention bureaux, airlines, hotels, travel suppliers, destination management companies, technology providers and international buyers from across Asia Pacific and beyond for one of the region’s leading B2B travel trade events.

The event also coincides with 𝗣𝗔𝗧𝗔’𝘀 𝟳𝟱𝘁𝗵 𝗔𝗻𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗿𝘆, Sarawak Tourism Board’s 45th year as a PATA member, and supports the momentum of Visit Malaysia 2026.

Beyond business appointments, delegates can look forward to the PTM Knowledge Forum 2026, themed “𝙏𝙝𝙚 𝙉𝙚𝙭𝙩 𝙀𝙧𝙖: 𝙄𝙢𝙥𝙖𝙘𝙩𝙛𝙪𝙡 𝙋𝙖𝙧𝙩𝙣𝙚𝙧𝙨𝙝𝙞𝙥𝙨, 𝙋𝙪𝙧𝙥𝙤𝙨𝙚𝙛𝙪𝙡 𝙂𝙧𝙤𝙬𝙩𝙝”, where industry leaders will explore sustainability, AI, digital commerce, destination innovation and the future of tourism across Asia Pacific.

Read the full story on BIZ+Leisure for an overview of what to expect at PATA Travel Mart 2026 and why this edition marks an important milestone for Sarawak and the regional tourism industry.

See you in Kuching at PATA Travel Mart 2026!

🔗 https://bizandleisure.com/2026/07/pata-travel-mart-2026-to-position-sarawak-at-the-centre-of-asia-pacific-tourism/

08/07/2026

𝗣𝗮𝗹𝗺 𝗚𝗮𝗿𝗱𝗲𝗻 𝗛𝗼𝘁𝗲𝗹, 𝗣𝘂𝘁𝗿𝗮𝗷𝗮𝘆𝗮 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲𝘀 𝗮 𝗳𝗿𝗲𝘀𝗵 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 𝗼𝗻 𝗠𝗮𝗹𝗮𝘆𝘀𝗶𝗮’𝘀 𝗱𝘂𝗿𝗶𝗮𝗻 𝘀𝗲𝗮𝘀𝗼𝗻!
The return of 𝗗𝘂𝗿𝗶𝗮𝗻 𝗛𝘂𝗯 𝟮𝟬𝟮𝟲 is accompanied by the launch of 𝘿𝙪𝙧𝙞𝙖𝙣 𝙈𝙚𝙚𝙩𝙞𝙣𝙜 𝙀𝙨𝙘𝙖𝙥𝙚, an initiative that brings a uniquely Malaysian touch to corporate meetings and business events by reimagining the traditional post-meeting refreshment experience.

More than a seasonal dining offering, the initiative reflects how hospitality experiences can be thoughtfully integrated into meetings and events, creating memorable delegate experiences while celebrating local culture.

Discover how Palm Garden Hotel, Putrajaya, a Tribute Portfolio Hotel is positioning Durian Hub 2026 as both a lifestyle attraction and an innovative business events offering.

𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 𝗼𝗻 𝗕𝗜𝗭+𝗟𝗲𝗶𝘀𝘂𝗿𝗲: https://bizandleisure.com/2026/07/palm-garden-hotel-reimagines-durian-season-with-durian-hub-2026-and-a-new-twist-on-corporate-meetings/

Palm Garden Hotel, Putrajaya, a Tribute Portfolio Hotel

23/06/2026

BE in SABAH 𝟮𝟬𝟮𝟳 𝗨𝗻𝘃𝗲𝗶𝗹𝘀 𝗧𝗵𝗲𝗺𝗲 - 𝘾𝙤𝙣𝙣𝙚𝙘𝙩𝙚𝙙 𝙗𝙮 𝙋𝙪𝙧𝙥𝙤𝙨𝙚: 𝙂𝙡𝙤𝙗𝙖𝙡 𝙋𝙚𝙧𝙨𝙥𝙚𝙘𝙩𝙞𝙫𝙚, 𝙎𝙝𝙖𝙧𝙚𝙙 𝙑𝙖𝙡𝙪𝙚𝙨

As the business events industry navigates an increasingly interconnected and complex world, conversations are no longer centred solely on destinations, delegate numbers or economic impact. Increasingly, they are about purpose, responsibility and the values that unite industries, communities and economies.

Reflecting this shift, the 𝟰𝘁𝗵 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗘𝘃𝗲𝗻𝘁𝘀 𝗙𝗼𝗿𝘂𝗺 - 𝗕𝗘 𝗶𝗻 𝗦𝗔𝗕𝗔𝗛 𝟮𝟬𝟮𝟳 has unveiled its theme:

𝘾𝙤𝙣𝙣𝙚𝙘𝙩𝙚𝙙 𝙗𝙮 𝙋𝙪𝙧𝙥𝙤𝙨𝙚: 𝙂𝙡𝙤𝙗𝙖𝙡 𝙋𝙚𝙧𝙨𝙥𝙚𝙘𝙩𝙞𝙫𝙚, 𝙎𝙝𝙖𝙧𝙚𝙙 𝙑𝙖𝙡𝙪𝙚𝙨

More than a theme, it reflects the growing recognition that while perspectives may differ across borders and sectors, meaningful progress is built upon shared values and common aspirations.

Since its inaugural edition in 2024, BE in SABAH has evolved from positioning Sabah as a gateway to fostering empowerment and global collaboration. The 2027 edition marks a natural progression; one that places greater emphasis on why we connect, not merely how we connect.

In an era defined by rapid transformation, business events have become catalysts for knowledge exchange, innovation and collective action. They provide platforms where diverse voices converge, not only to address challenges, but to shape a more resilient, inclusive and sustainable future.

Scheduled for 𝟮𝟴 – 𝟮𝟵 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟬𝟮𝟳 at the Sabah International Convention Centre - SICC, Kota Kinabalu, BE in SABAH 2027 will once again bring together global perspectives and industry leaders, united by a shared commitment to creating meaningful and lasting impact.

𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗻𝗱 𝘀𝘁𝗮𝘆 𝘂𝗽𝗱𝗮𝘁𝗲𝗱 𝗮𝘁: https://beinsabah.com.my/