Ask Coach Joseph Ajaogo.

30/03/2022

Why Affiliate Marketing is Better Than Multi-Level Marketing

Affiliate Marketing Tips
Many people that use multi-level marketing (MLM) programs often say that it’s the best way of making money online. But many of these people are either in the higher levels of MLM (they were there at the beginning of the program), or they are extremely talented at selling ideas to people. Unfortunately, for most people MLM programs are an extremely difficult way to make money online. In fact, some say it’s impossible to make a living from these methods unless you’re one of these lucky people.

There is a more realistic method of making money online, and it’s called affiliate marketing. For many, it’s a less challenging way of making money and also a more rewarding experience. First, let’s take a look at what both of these marketing strategies involve.

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What is Affiliate Marketing?
Affiliate marketing is a tried-and-tested method of making money using the Internet by promoting someone else’s product or service through your own website or social network. Usually, it involves chasing single commissions from products you are affiliating yourself with. Basically, it involves three parties: the merchant or store, the affiliate, and the customer. The customer uses a search engine to look for a product or service; they see the link to your website and click the link. They then click on a link to a product on your website and buy the product. You then earn a commission.

Pros of Affiliate Marketing

As an affiliate marketer, you can choose a product or service that caters to a specific audience (a niche product) and then choose how you promote it, either using online or offline marketing strategies, or a combination of both. Many affiliate marketers make money as an affiliate marketer through product reviews. These are the main benefits of affiliate marketing:
• You choose the products you want to sell. As there are millions of different products available online, the choice of products to promote is unlimited, and there are also many different promotional techniques you can use
• When you get it right, you don’t actually have to do much “selling” – you are just making it easier for potential customers to find the product that they are already searching for
• Affiliate marketing is one of the cheapest ways to start making money through the Internet. You can start an affiliate business without having to make a large initial investment
• Most affiliate programs are free to join

Cons of Affiliate Marketing
• You are the one who has to find a niche product or service to sell
• You need to set up a website or build a presence on a social media network
• Driving enough traffic to your website or social network can take time. (Once you get the traffic, however, you can just sit back and watch the commissions roll in)

What is Multi-Level Marketing?

Also known as MLM, or network marketing, multi-level marketing is a business model that has some similarities to affiliate marketing, but it’s not the same. Usually, you have to get people to sign up to a program you are promoting. Anything these people sell earns you a commission. This is the key difference: you earn multiple levels of commissions through the people you recruit. Ultimately MLM is more about building a team in order to promote a product or service. The more people you recruit, the more commissions you’ll earn.

Pros of Multi-Level Marketing
• If you’re a very good sales person and the people you recruit are loyal, you can earn money through MLM
• It gives you an opportunity to enjoy residual income
• You can work from home or remotely

Cons of Multi-Level Marketing

• If you’re not good at recruiting people, it’s difficult to succeed in MLM
• It’s difficult to sell an MLM product to someone else. Unlike affiliate programs, you usually have to sell the idea of the product or service to other people, not just the product itself
• Many MLM products have a relatively high amount of competition online, so selling the product can be difficult
• Finding a reputable MLM company can be a struggle
• You often have to pay an introductory fee to join an MLM program
•
Affiliate Marketing vs. Multi-Level Marketing

The main difference between affiliate marketing and multi-level marketing is the fact that you have complete control of what to sell with affiliate marketing, while with MLM you can only sell the products of the MLM program you’re involved with. In affiliate marketing, it’s much more comparable to owning your own business, where you are responsible for promoting the products and you receive the commissions without assistance from other people. With MLM, it’s more about how many people you can recruit to sell on your behalf.

The Bottom Line

Many MLM programs just involve multiple levels of marketers signing up more marketers with no one really selling many products. If you think you have the time and passion for recruiting others, it may be worth considering, but making a living is notoriously difficult. If you want to start making money from promoting products and services that you actually care about, affiliate marketing is a simpler and more fulfilling route to financial gains. This is why affiliate marketing is better than multi-level marketing. With affiliate marketing, you have the potential to make money and also help people find products that you actually care about.

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30/03/2022

Difference Between Affiliate Marketing and Multi-Level Marketing
• Categorized under Technology | Difference Between Affiliate Marketing and Multi-Level Marketing
One mistake that most of the people who are new to the industry make is to believe that affiliate marketing is just another term for MLM. MLM is yet another business model that rose to prominence due to the changes in the legislation regulating businesses that employ multi level systems. For those who actually understand what affiliate marketing is, the difference is very, very clear. Affiliate marketing is not another “get rich” scheme like most of MLM businesses. We pit the two marketing models against each other to see which one is good for your business.

What is Affiliate Marketing?
Affiliate Marketing is a passive marketing technique in which you promote someone else’s product or services using an affiliate network and for every purchase made as a result of your direct marketing efforts, you earn a commission. As an affiliate marketer, you promote and market products and services offered on the Internet to others. You do not develop the product, ship the product, or handle payments; you simply refer the products and when a sale is made through your marketing, you get paid. Affiliate marketing is one of the dynamic ways to make money on the Web, giving everybody equal opportunity to make money however they want. There are various ways to integrate affiliate links into your online content, such as integrating a banner ad, linking an image of a product on your blog to the merchant’s website where users can buy that product, and so on.

What is Multi-Level Marketing (MLM)?
MLM, short for Multi-Level Marketing, is one of the fastest growing marketing strategies of the global business world. MLM, also known as pyramid selling or referral marketing, is a hierarchical distribution model that involves selling of goods or services through a network of distributors. Many companies use this distribution strategy to get their products and services to consumers. However, instead of selling directly to consumers, they hire sales representatives to distribute their merchandise. So, you basically have a ton of people or you can say, participants trying to sell the same product and they make money by making a sale. This is why it’s also called network marketing. As an entrepreneur, you have to play different roles in the MLM business, such as promoter, marketer, public relations, sponsor, and so forth. MLM offers unlimited opportunities for those with the right product and the right selling techniques.
Difference between Affiliate Marketing and MLM
Definition
– Affiliate Marketing is a process of getting paid by promoting a product or service that is not owned or manufactured by you. The owner can be person, a company or an organization, or a sole entrepreneur. For every purchase made as a result of your direct marketing efforts, you earn a commission. MLM, also known as pyramid selling or referral marketing, is a hierarchical distribution model that involves selling of goods or services through a network of distributors.
Model
– Affiliate marketing is a form of digital marketing wherein you promote and market products and services you do not own or produce through affiliate marketing or referral marketing. It is a performance-based marketing system where you (as an affiliate marketer) only get paid if a sale is made or a specific action is taken. MLM, on the other hand, is a relationship based business model that involves individuals working outside the organization who essentially act as agents in facilitating the distribution of the firm’s offerings.
Goal
– The primary goal of multi level marketing schemes is to generate revenue from distribution of products and services through pyramid of resellers and distributors who get paid a commission from their recruits’ sales. Distributors also get money through direct sales to consumers. The main idea behind affiliate marketing is to create a healthy and long-term partnership between the merchant and the affiliate, as well as to work collaboratively toward the achievement of common business goals, such as generating leads, creating sales, and so on.
Channel
– There are many methods to promote your website and affiliate links, including pay-per-click advertising, organic search, social bookmarking, social media influencer, classified advertising, magazine and newspaper advertising, blogging, email lists, and so forth. MLM, on the other hand, is a networking based or relationship based marketing system that is part industry-driven and part creative thinking. MLM companies use their recruits to promote their offerings and those recruits use their recruits for the same. Most of the MLM business comes from word of mouth referrals to friends, family, colleagues, and so on.
Affiliate Marketing vs. MLM: Comparison Chart

Summary of Affiliate Marketing vs. MLM
The basic approach of both affiliate and multi level marketing is based on the use of an interconnected system of firms or individuals who work outside the organization. However, the outside work force involved in the MLM schemes is not in any way interlocked in affiliate marketing programs. Both are fantastic ways to make money on the Web, but with affiliate marketing, the possibilities for making money are virtually endless. Besides, affiliate marketing is one of the most popular and cost-effective customer acquisition tools available out there.

30/03/2022

BENEFITS OF AFFILIATE MARKETING IN NIGERIA

Are you thinking of starting affiliate marketing in Nigeria? If yes, this article will show you the benefits of affiliate marketing in Nigeria. However, you will also have a brief overview of affiliate marketing, how to start and ultimately the top 7 benefits of affiliate marketing business.
Let’s dive in straight away by defining Affiliate Marketing.
What is Affiliate Marketing?
Affiliate Marketing is the type of business that pays you commission per sale on any product or service you promote and sell. In a lay man’s term, someone creates a product, you pick interest in the product, promote and sell it to people who need it and you get a percentage of the selling price as commission. PERIOD!
Affiliate Marketing in Nigeria – The Process

Before we go into enumerating the benefits of affiliate marketing in Nigeria, let us look at the processes involved. The process of affiliate marketing is very simple and I don’t intend to complicate or over-complicate it. Let’s break down the whole process into 4 simple basic steps as follow:
Step 1: Sign up with any advertiser’s affiliate program of your choice. By following the registration process, you’ll be assigned a unique affiliate link that you’ll use in promoting products/services.
All links have tracking capabilities in them to ensure that you are credited for every sale you make. When a consumer clicks your affiliate link and buys the product, the transaction will be credited to you.
Step 2: Identify the product(s) you want to promote based on your interest and target audience. Don't promote every product that comes your way or based on popular demand. Look out for products that serves as a solution to the problems people in your niche are facing and recommend it to them.
Step 3: Start promoting the product(s) you have selected in step 2 above. Some advertisers will provide you with promotion materials (banners, code snippets etc) you can use on your website or social platforms. When it comes to promoting products, you need to be creative, explore all possible avenues and platforms and be “aggressive”. Be creative!
Step 4: This is the most exciting step of all….. Cashing Out. After you’ve made enough sales, it’s time to request for payment. The payment method and threshold value for payment varies depending on the affiliate program you signed up with. You will be paid the commissions for sales of the previous month in the next month, in most cases.
However, as I said, this may also vary depending on the merchant’s payment policy as well as the method of payment e.g Paypal, Credit Card, Cheque, Bank Deposit etc.
Benefits of Affiliate Marketing in Nigeria – Why You Should Start Now!
Now that you have a little idea of the overall scope of affiliate marketing, how it works and the process, let us consider the benefits of affiliate marketing in Nigeria i.e what do you stand to gain? Why should you dedicate your time and effort to affiliate marketing instead of other methods of earning money online?

7 Benefits of Affiliate Marketing in Nigeria
Benefit 1: Flexibility
Affiliate Marketing is one of the models that work on your own terms. Here’s what I mean.
Have you experienced those times when you don’t feel like doing anything at all than to spend time in front of your computer or television and watch just movies and no one will hold you responsible for that? With the Affiliate Marketing Model you have complete control over how you work, what you do and when you do it – 100% Flexibility.
I know most people hate their jobs especially (5-7) because they are subjected to “Terms and Condition” at workplace. They have to seek for permission most times before they can do things they love. For example; going for vacation.
With affiliate marketing, you can decide to work the whole night while travelling the whole day. No one is there to question you. Once you know what works for you and when, all you need do is ensure you get maximum results from the time you commit to working on your affiliate marketing business and you’re done for the day!
Benefit 2: Little Start-up Capital
Tell me any other business you can start or build for less than $10/month.
In affiliate marketing, the usual startup cost could be your domain and website hosting. Domain will cost you around $12/year, while web hosting is somewhat $5/month, though you can still start affiliate marketing without owing a website.
As much as affiliate marketing is not capital intensive, it requires dedication, consistency, time and above all…. Patience.
Benefit 3: You Get To Promote Products You Love
From experience, one notable thing about something you love is that you’ll never get bored doing it. You’ll do it over and over again.
The same is true about affiliate marketing. If you buy a product and you get the result you desire, you can recommend such a product to others and in the process make some cool cash.
By sharing, you increase your income potential.
More benefits of Affiliate Marketing in Nigeria
Benefit 4: You Don’t Have To Recruit Anyone
Unlike Multi-Level Marketing (MLM) where the amount of money you make depends solely on the number of downlines you recruit. With affiliate marketing, it’s all about promoting products to end users.
Your level of income does not depend on your team but on your effort, time and marketing abilities.
Benefit 5: Diverse Promotion Strategy to Leverage
There are a lot of ways you can carry out your Affiliate marketing promotions. I’ll cover more on this later in this post.
Benefit 6: Opportunity to earn passive income
Passive income! Passive Income!! So much noise about having passive income streams. In fact, it is one of the usual advice given on how to grow wealth.
What is passive income? This is the type of income that you earn without being actively involved. This means you’ll continue to make income with no or very little effort on your part to maintain that cash flow.
Affiliate Marketing Business model is a typical example of passive income. You do the hard work upfront and continue to reap the benefits on a daily, weekly, monthly and possibly yearly basis.
Benefit 7: No Worries about Job Security
Your 9 – 5 job is not secured. Sorry about that. Your chances of staying in the job for a long period of time is not guaranteed. You can be relieved of your duties anytime without prior notice.
With affiliate marketing, you are more or less the “boss”. You dictate things. The success or failure of your affiliate marketing business solely rests on how willing and active you are. You’ll surely get paid for your efforts.
Another good thing about affiliate marketing is that it doesn’t fold up unlike the brick and mortar business. People shop every day.
BONUS: Benefits of Affiliate Marketing in Nigeria
I know I said top 7 benefits of affiliate marketing but I got more benefits to share; hope you don’t mind…. I just want to take it a bit further and convince you that this business model is worth venturing into.
Benefit 8: Lots of Opportunities to Choose From
There are thousands of e-commerce stores that offer affiliate programs online. They offer to pay commissions to anyone who promote and sells their products.
You can also join more than one, switch between them or combine several affiliate programs to increase your income.
Benefit 9: Affiliate marketing is still growing
Online commerce is forecasted to grow to $7 billion dollars per year in the next five years. Affiliate marketing is one of the easiest and fastest ways to make a passive income each and every month. Whether you want to make a few hundred extra bucks part-time or build a million dollar online empire full-time, this business model affords you the opportunity to do so.

Conclusion
Now that we are done examining the different benefits of affiliate marketing in Nigeria, it is time for you get started.

30/03/2022

Affiliate Marketing Content Tips | How To Create Interesting Content For Your Audience


In today’s article ‘Affiliate Marketing Content Guide‘, we will talk about the best practices for writing your content for affiliate marketing.
The content is a language between you and your audience and you have to know how you can get effective content that could increase your conversion rate when it comes to affiliate marketing.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
Affiliate marketing content is one of the biggest marketing strategies some of the biggest affiliate marketers make their money online.
This is because it’s one of the trusted ways to generate organic visitors; some of these visitors could possibly click your affiliate links that could generate a sale.
For this to work effectively, you have to be sure that these content provide value to your readers, it helps them trust you more, and shows that you are a reliable source of information.

Contents
1 What is affiliate marketing content?
2 Here are some tips to consider when creating content for your readers
2.1 1. Write Your Truth
2.2 2. Be Relevant
2.3 3. Easy to read
2.3.1 Here are some fantastic ways to “trick” your readers into thinking that your content is not as long as it seems.
2.4 4. Be Natural When Crafting Your Story
2.5 5. Focus On Products Customers Love
2.6 6. Use Various Resources
3 Affiliate Marketing Content Samples
3.1 1. Product Reviews
3.2 2. Product Comparisons
3.2.1 Here are things users expect to see.
3.3 3. Seasonal Content
3.4 4. Link Roundups
3.5 5. Simple Blog Articles
3.6 6. Vlogging

What is affiliate marketing content?

These are strategic contents written to promote an affiliate product in a style that your website visitors understand and can relate with to generate a conversion, affiliate links click and possibly sales.
You must have seen some of these contents while reading through blogs, websites and other affiliate sites.
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But how effective are these contents?
In this article, I will share everything you need to know when it comes to writing to market your affiliate product.
So, let’s get started right away.

Here are some tips to consider when creating content for your readers

1. Write Your Truth

The biggest sin in the world of affiliate marketing is to write about a product that you haven’t tried, don’t love, or have no personal experience with.
Instead of making this mistake, aim to write your truth, your whole truth, and nothing but your truth.
Here’s why:
Your website visitors trust you and your verdict on various products that you share. When you recommend a product, your readers would jump on the train right away.
So, when making such review, please be honest with it. Share with them your honest review of them.
Not because you are trying to making money off it. Please let them know why they should and should not buy.
With this in mind, don’t ever pitch products you haven’t used or don’t like. Your audience will be able to see right through it and you’ll lose credibility and readers.
To take it a step further, tell your readers exactly what you loved about a given product, and go the extra step to point out how it benefited your life, improved your outlook, or provided you with something special they’ll take interest in.

2. Be Relevant

With affiliate marketing content, the reader is at the centre of the entire thing, and it should stay this way forever.
To make your affiliate marketing content as successful as possible, keep your reader at the centre of it by ensuring your article pass the relevancy score.
Don’t be selfish as to your findings!
As you write, you should be thinking about what your readers want and how much they’re willing to invest in it.
What’s more, you should also be thinking about why they want it and what’ they’ll gain from using it.
These things can have a longstanding impact on the value of your affiliate marketing content, and can also prove that you care about your readers and are willing to step into their shoes.

3. Easy to read

Having a scannable content can help you make a great impression especially to your new readers.
You don’t want to scare them off with extremely lengthy, uninterrupted text.
When writing your content for affiliate marketing, ensure that your content is readable.
According to a 2008 study by Jakob Nielsen, only about 20% of the text on the average page is read. Meaning, most people don’t read. They scan.
People want to quickly find the information they’re looking for without reading through the whole thing.
So it’s always important to tailor your posts to make them “scanner-friendly”.

Here are some fantastic ways to “trick” your readers into thinking that your content is not as long as it seems.

1. Use subheading
2. Make shorter paragraphs
3. Use high-quality picture
4. Insert videos
5. Use lists
6. Highlight important points (Make use of your Bold, Italic, Underline or Blockquotes)
7. Use readable fonts

4. Be Natural When Crafting Your Story

While writing a review about an affiliate product that you are going to promote, write in a way that it should be a friendly recommendation to your blog visitors.
It should not feel like a direct product promotion as it will impact on another side which will reduce your total sales.
An important rule in marketing, “if your audience don’t love it, they won’t buy it”.
So whenever to write affiliate marketing content always keep this in mind, try to incorporate some mentions, recommendations about the product, testimonials from other users which will add more value to your writing.
This will also keep your content fresh and will help you to travel a long way to build a quality readership and trust over the product you mentioned in your blog post.
These kinds of actions will simultaneously increase your total sales as because your blog content has helped you to build relationships with your readers apart from just promotions.
An important rule in marketing, “if your audience don’t love it, they won’t buy it”.

5. Focus On Products Customers Love

Again, your customer should be the centre of affiliate marketing.
If you’re not focusing on products, goods, and services they’ll love, you’re missing the mark.
While we’ve already covered the fact that it’s critical to feature only the products that you like, it’s also important to remember that your preferences and your readers’ won’t always line up seamlessly.
When this happens, it’s essential that you put your customers’ preferences first, since they’re the ones who ultimately benefit from affiliate marketing.
With this in mind, work hard to provide rundowns on things that will actually benefit your reader’s lives. They’ll thank you for it and you’ll be a much more successful affiliate as a result.
6. Use Various Resources
This business empowers usage of products in real time life and hence trusts play a vital role.
Your promotion strategy shouldn’t feel like a formalistic and more over your content should be as fresh as possible.
No people will buy a product through your Twitter or Facebook promotion or come to your blog and click your banner to make their purchase.
They will just want to find what they need about the product and if you satisfy their need, you will then make the sale.
It can be anything and can be of any resources such as just social mentions, brand mentions over flyers, emails etc.
At last use every possible platform to promote your product naturally in a way your readers like to make your business successful.
Use various marketing strategies available to drive visitors from various sources which will help you widen your market will help to increase your sales.

Affiliate Marketing Content Samples

1. Product Reviews

Product reviews are a powerful way to show your audience how you feel about a particular product or service – and they can have a huge impact on the purchasing decisions they make.
In fact, 89 percent of consumers trust online reviews just as much as personal recommendations.
To ensure your product reviews help persuade your followers to try the product you’re recommending, there are a couple of best practices to keep in mind.
First, be sure to include a completely honest review that focuses on both the pros and cons.
This is the first point I explained earlier. This way, your readers will have more realistic expectations of the product.
If you were to share a one-sided product review, it could do more harm than good – your referrals might expect a perfect product, and if those expectations aren’t matched, it could create a bad experience and damage your credibility.

2. Product Comparisons

Everybody who shops on the web compares.
They don’t just compare products from different vendors, but also different products from the same vendor. This comparison behaviour goes for visitors of both b2c and b2b websites.
A lot of consumers like products comparison to help them reach a decision before buying.

Here are things users expect to see.

• Main characteristics of the product or service preferably as a bulleted list.
• An overview of the similarities and differences of comparable products. It’s really annoying if you have to get out pen and paper to write down product characteristics and then look for the differences between the products.
Bearing in mind all those features readers want to see, you can create an affiliate product comparison content.
Ensure that your content tackles the aforementioned provisions.

3. Seasonal Content

Seasonal content is a crucial aspect for businesses around the globe as many industries rely on the changing seasons, changing weather, holidays and other variations throughout the year to sell their products and services.
The benefits of creating seasonal content include connecting with your user base and the various needs they have throughout the year, in addition to sending valuable refresh signals to search engines indicating you’re actively adding new content to your website.
Creating both evergreen and seasonal content is highly important to connecting with your audience as they make their way through the consumer decision journey.
Most businesses experience variations based on the time of year.
For example; During Christmas holiday, you can promote for Christmas products and decorations or “Back to school”, you can promote stationaries.
As an affiliate marketer, being able to determine how and when to create seasonal content based on your affiliate business is critical to capturing these time-sensitive needs from both new and existing customers.

4. Link Roundups

Every reader loves a great link roundup. It can serve to update them on things they may have missed out on a particular topic.
A link roundup is basically a blog post that features links to other people’s blog posts but affiliate marketers can also use the tactic.
Usually, you’ll find them on a weekly or monthly basis, and they are themed around a topic related to the blog that’s hosting it. You can find them in virtually any affiliate niche, too.
But how do you incorporate a link roundup for your affiliate website?
For affiliates, it is useful to list all items in relation to the product being promoted. For example; If you are promoting a new phone, you can list the best accessories suitable for it.

5. Simple Blog Articles

Writing a blog post that talk about your experience with a product or service can be a powerful way to share your endorsement towards a particular brand to your readers. And many affiliates do just that as a way to educate others and encourage referrals.
Not sure what to write about?
Try writing a “how-to” blog post on a topic you’re passionate about or an expert on.
If creating video content is too daunting, writing a simple article can be an easy first step to creating engaging content for your affiliate marketing efforts.

6. Vlogging

You have probably heard of “vlogging”, or “video blogging” before. Many people like to make videos about interesting topics, their opinions and points of views or just recording their daily life.
Here are a few amazing YouTube stats:
• The total number of people who use YouTube – 1,300,000,000.
• 300 hours of video are uploaded to YouTube every minute!
• Almost 5 billion videos are watched on YouTube every single day.
So you see, if you aren’t trying out this content strategy, then I think you are wasting the huge opportunity you stand to get from it.
For affiliate vloggers, you can come up interesting and resourceful videos promoting different affiliate products.
Those seeking affiliate marketing tips for video-based content will quickly realize that simply creating videos isn’t enough.
It must be high quality and that takes a lot more work than many perceive when they first start out.
Video content can be as simple as turning on a camera and talking directly to it—the video equivalent of a podcast—or it can be elaborate, with transitions, acting, and even a story.
Or it can fall somewhere in between, such as instructional “how-to” videos, or reviews of products with insightful criticisms and recommendations.
It’s really all a matter of where your strengths lie, and just how many resources you’re willing to devote. Video content can be extremely expensive, or you can do it very cheaply depending on your ambitions.
But, as with the other forms of content, you must engage the audience.
Whether that’s through charismatic presenting, smart editing, or some other aspect of video production that you’re good at, you should play to your strengths.
That’s it.