05/05/2026
I was just featured in Bold Journey, and the piece tells the story behind Hidden Holland.
In December 2022, doctors told me there was a real chance I wouldn't walk out of the hospital. That moment made one thing clear: I had been spending my energy on the wrong business.
I closed my e-commerce company and went all in on what I actually love. Today Hidden Holland helps North American travelers plan more thoughtful trips to the Netherlands.
In-depth guides, private day tours, one-on-one planning calls. All based on places I have actually been.
The Bold Journey piece tells the full story behind why I do this, and what drives it. If you have ever wondered what makes Hidden Holland different, this is probably the most honest answer I have given.
We recently connected with Gerrit Van Den Berg and have shared our conversation below. Gerrit, so good to have you with us today. We’ve always been impressed with folks who have a very clear sense of purpose and so maybe we can jump right in and talk about how you found your purpose? I think pur