Part of a Bigger Plan

Part of a Bigger Plan Creative Agency Part of a Bigger Plan is an Amsterdam-based creative studio that creates and produces award-winning communications for international clients.

We take pride in crafting concepts and branding that incorporate the disciplines of graphic design, illustration, art and film direction. We have created numerous award-winning campaigns and films for international brands. We work closely with our clients to realize their ideas, transforming intangible concepts into real experiences that share a story. We bring together the right talent and skills

necessary for each project, calling upon the best and brightest to create exclusive campaigns as efficiently as possible. From concept to execution we remain totally focused on making sure everything goes according to plan – your plan. Our projects have won numerous awards, including a Grand Prix at Cannes, 3 D&AD awards (one of which was the coveted Yellow Pencil), The Dutch Design Awards esteemed Golden Eye, which celebrates the industry’s pursuit of excellence and is only awarded to work universally recognized as the ‘best of the best, and several ADCN lamps – on one memorable evening we took home seven. Christian Borstlap founded Part of a Bigger Plan in 2011. He is a critically acclaimed art director, designer, illustrator and film maker. He first made his name as an illustrator at Wallpaper* in the UK. His unique ability to translate complex concepts into engaging stories saw him rise quickly through the ranks at renowned agencies, including FHV/BBDO and KesselsKramer. Christian is a contributor to LVMH’s digital platform NOWNESS.

lost? available in the shop.
06/03/2026

lost? available in the shop.

Super proud: a Coq de Grand Honneur, lifetime achievement award for exceptional dedication and impact on the advertising...
04/03/2026

Super proud: a Coq de Grand Honneur, lifetime achievement award for exceptional dedication and impact on the advertising and marketing industry 💥as per , thank you

21/12/2025

Voor de varkens 🐈 /🐖, thx : .postproduction

For our favorite client in Mongolia, we developed a brand identity for the new coffee brand Maza Coffee. The brand icon ...
19/12/2025

For our favorite client in Mongolia, we developed a brand identity for the new coffee brand Maza Coffee. The brand icon is the bear found exclusively in the Mongolian Gobi Desert: the endangered  Gobi bear, also known as the Mazaalai. Brand strategy by thank you .mn

26/11/2025

Healthy 🍅 for everyone and everything 🍏.nl .s.ferrari 🪈 Mark Alban Lotz

21/11/2025

Campaigning for .nl becoming quite a crowd with , , , .co PAN Nederland (Physicians Association for Nutrition The Netherlands), VELT .eu .eu .nl and

20/11/2025

a new movement, a new camapign. Groengezond consists all kinds of charities, citizens, farmers, entrepreneurs, doctors, shops and their customers, growers and chefs. They want to make food from a healthy food system the most normal thing in the world again. .nl: Meike Rijksen Yanna Hoek
Campaign/concept/ex*****on: Part of a Bigger Plan PR/event: video: Part of a Bigger Plan animation partners: .s.ferrari sound:

making-of-a-making studio .scholten
03/09/2025

making-of-a-making studio .scholten

Mind mapping in the metro for , art museum about migration
26/08/2025

Mind mapping in the metro for , art museum about migration

A custom-designed doormat created for , art museum about migration.
30/06/2025

A custom-designed doormat created for , art museum about migration.

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Keizersgracht 448/A
Amsterdam
1016GD

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