Helene Moo

Helene Moo Soft Explorer From Norway 🌲✨🦋
Maps • Travel guides • Presets & knit

officially husband and wife!!! ❤️❤️❤️ yesterday we signed the papers and got legally married with just a few of our clos...
17/05/2026

officially husband and wife!!! ❤️❤️❤️ yesterday we signed the papers and got legally married with just a few of our closest ones, and it was the most magical and sweet day. I can’t believe I get to create this life with my soulmate and best friend. my home!! our forest wedding celebration is next weekend, so this was just part one of this new chapter in life :)

the garden party of my dreams!!! 🍓🫐✨
12/05/2026

the garden party of my dreams!!! 🍓🫐✨

chapter 2 is here!!! ❤️ my absolute favorite cardigan is finally available this tuesday (may 12), along with a few other...
11/05/2026

chapter 2 is here!!! ❤️ my absolute favorite cardigan is finally available this tuesday (may 12), along with a few other new designs and colors. we’ve listened to your wishes and are doing slightly more muted colors this time, like cream and brown, so I really really hope you like it (!!) I never thought i’d wear this much brown, but I absolutely love it. and I looove to combine it with my vibrant sweaters. everything is as always made from pure wool and produced in norway

09/05/2026

it can be really uncomfortable to move slow in an industry where it feels like you “have” to be fast to keep up. and after stepping in to this business I’ve realized how unusual it is now to *not* constantly release new things…

fast fashion brands can release up to 52 micro collections a year, which basically means something “new” every single week. at the same time, the world now produces around 100 billion garments every year, and clothing production has doubled since the early 2000s. the average garment today is only worn around 7 to 10 times before being thrown away (!!)

and it doesn’t look like we’re heading in the right direction, so of course I’m doubting myself and this whole mission a lot. but at the same time I’m 100% sure that if I can’t to it this way, I don’t want to do it at all

so we’re moving slow, and I hope you want to join me on this detour. because chapter 2 is right around the corner 🧚🏽‍♀️❤️!!

the butterflies in my stomach thinking about that we have 4 months (!!) of this ahead of us 😭 who’s ready for summer in ...
30/04/2026

the butterflies in my stomach thinking about that we have 4 months (!!) of this ahead of us 😭 who’s ready for summer in norway?? 🍓🐝🧡🌸

normally at this time i’m planning my first road trips of the season, but this year is looking a little different becaus...
26/04/2026

normally at this time i’m planning my first road trips of the season, but this year is looking a little different because i’m preparing for my own forest wedding next month 🥹!!! i can’t believe we’re going to be husband and wife because i still feel like a teenager lol. marriage was never something i dreamed about, but life is too short not to celebrate the things we can, especially something as beautiful as love :’)

we want to spend most of our summer in norway, but i’d LOVE any recommendations for a fun honeymoon destination for later this fall/winter. what place do you think we would love? i’m a big fan of not the “typical” honeymoon destinations, and i’m up for anything cool, weird, different, but still nice 🌝🌿🗺️ please share your favorite destination you’ve been to? (after norway of course hehe) 💌

25/04/2026

guess who’s feeding him 🤭 the biggest fear in life is to become the spare human

24/04/2026

sounds like a reeeally bad idea, don’t you think? 🌝🌿🧚🏼

22/04/2026

“are you sure about this?” “you’re making it really hard for yourself”… there are no words to describe the feeling when everything finally feels worth it like this. creating and growing a brand that aligns with my values makes me so so unbelievably proud and grateful. thank you for taking the big detour with me!!! ❤️❤️ and how cute is his little dance 😭

“what’s your favorite place in norway?” 🦋 if you’ve been around for a while you probably know about my obsession with th...
17/04/2026

“what’s your favorite place in norway?” 🦋 if you’ve been around for a while you probably know about my obsession with this fjord and these lakes and valleys. it’s one of the places i go back to every year, in all seasons. and this is where i imagine trolls and fairies are living 🧚🏼🌞🌞

the area i’m talking about is stryn, with places like olden, loen and hjelle. and olden is where we’re hosting our very first mooretreat this june 😭 it truly feels like a full circle moment. back to where it all started, but this time with a group of amazing girls hiking and moving together!! it’s the week just before midsummer, but we’ll celebrate this whole week anyway. you’ll find all the information you need on our website, and bookings open tomorrow (thursday!!) spots are super limited as we want it to be small and cozy. i’m so nervous and excited, but i really hope some of you want to come with us

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