Sinehan Natin Noon

Sinehan Natin Noon

03/03/2026

In 1937, along the luminous corridor of Escolta, the Lyric Theater rose as a declaration of modern Manila. Designed by National Artist Pablo Antonio, the Lyric rejected the excesses of ornament in favor of disciplined Art Deco lines—vertical fins, streamlined planes, and a commanding neon blade that pierced the skyline. It was architecture attuned to climate and commerce: steel awning windows opened to the tropical air, while the façade itself became a glowing billboard for the age of cinema. In its restraint, one finds confidence; in its geometry, a city stepping into modernity.

Escolta in the 1930s was the republic of dreams—banks, department stores, cafés, and theaters forming a vibrant urban stage. The Lyric Theater was among its brightest protagonists. When Hollywood films such as Shall We Dance animated its marquee, global spectacle met local aspiration. The building was not merely a container of entertainment; it was a civic instrument of desire, a structure that framed the Filipino public within a cosmopolitan horizon. Its illuminated letters spelled more than “LYRIC”—they spelled progress.

Today, as we reflect on the architectural legacy of Escolta, the Lyric reminds us that Philippine modernism was never derivative imitation but thoughtful translation. Antonio’s vision demonstrated that modern architecture could be both rational and lyrical, both efficient and elegant. In concrete and light, the Lyric Theater proclaimed that we, too, could build the future—and do so with discipline, grace, and unmistakable urban pride.

17/02/2026

Preserving History, Frame by Frame!

The UP Asian Center invites you to "𝗙𝗿𝗼𝗺 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲𝘀 𝘁𝗼 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲𝘀: 𝗧𝗵𝗲 𝗔𝗻𝗮𝗹𝗼𝗴 𝗛𝗲𝗿𝗶𝘁𝗮𝗴𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗔𝘀𝗶𝗮𝗻 𝗖𝗲𝗻𝘁𝗲𝗿," a public lecture and exhibit dedicated to the preservation and storytelling found within our archival collections.

🗓️ 23 February 2026 | 1:00 PM PHT
📍 Seminar Room, UP Asian Center
🔗 View details | Sign up: bit.ly/acnegatives

Join us as we bridge memory, media, and material culture, offering an immersive glimpse into the Asian Center’s formative decades.

Dressing Room Building!
16/02/2026

Dressing Room Building!

The Sampaguita Pictures Dressing Room Building in Quezon City is a quiet yet powerful artifact of Philippine cinema’s Golden Age. Designed by National Artist Francisco Mañosa with his two brothers, this two-storey structure within the Gilmore studio compound reflects a restrained tropical modernism—flat roof, slender columns, open balconies, and a rational grid that privileges light, air, and movement. Elevated lightly above the ground and oriented toward a garden court, it embodies a climate-responsive architecture that is at once functional and humane.

Its plan reveals a carefully choreographed backstage world: common dressing rooms, make-up rooms, sewing areas, and lounges arranged around a central garden that tempers the tropical heat while offering psychological respite before performance. The balcony serves as both circulation spine and social veranda, allowing movement in shade and breeze. Intended exclusively for the female members of the motion picture family, the building became a crucible of transformation—where costumes were stitched, faces composed, and screen personas assembled.

Unlike the grand civic monuments of the period, this was architecture in service of cultural production. It did not proclaim power; it enabled imagination. Within its disciplined modern lines, the glamour of Filipino cinema was quietly prepared. The Sampaguita dressing room reminds us that the nation’s cinematic history was not shaped by cameras alone, but by spaces—thoughtfully designed, climatically attuned, and deeply embedded in the everyday labor of artistry.

23/02/2025

Bilang bahagi ng pagdiriwang ng Pambansang Buwan ng Sining (NAM) 2025, na may temang “Ani ng Sining, Diwa at Damdamin”, ipagkakaloob ni Ark. Melanio L. Martinez Jr. sa Museo ng Baliwag ang tatlong kopya ng lumang bilyete ng pelikula sa Baliwag.

Susundan ito ng pormal na pagbubukas ng eksibisyon tungkol sa mga nasabing bilyete, na gaganapin sa WalterMart Baliwag sa ganap na alas-dos ng hapon. Ang eksibisyon ay magiging bukas sa publiko at isinasagawa sa pakikipagtulungan ng Acting Head ng Baliwag City Arts, Culture, and Tourism Office, Ms. Jesusa Garcia Villanueva, kasama ang UAP Barasoain Chapter FY 2024-2025, UAPGA Bulacan FY 2024-2025, ALPHA Architects, at P1 Prime Advertising.

Bisitahin ang page ng Museo ng Baliwag para sa karagdagang impormasyon:

https://www.facebook.com/share/197XBbuNU3/?mibextid=wwXIfr



Owned by Alice Ong, this cinema in Zamboanga City likely served as a cultural landmark, capturing the architectural styl...
04/11/2024

Owned by Alice Ong, this cinema in Zamboanga City likely served as a cultural landmark, capturing the architectural style of its era. It features iconic bold vertical signage “MELODY” against a vibrant blue tiled concave facade. The marquee on the right side, along with simple jalousie and awning windows above, allows for ventilation—a practical choice in tropical climates.

Photo from: RON’Snap



We’d love to hear your memories! If you’ve watched a movie here or have stories to share about this cinema, drop a comment below. Let’s relive the moments together!

The facade is minimalistic yet bold, featuring vertical pilasters and narrow awning windows that create a streamlined lo...
30/10/2024

The facade is minimalistic yet bold, featuring vertical pilasters and narrow awning windows that create a streamlined look. The stepped facade on the left hints at the Art Deco style, evident in its clean lines, geometric shapes, and symmetry. The prominent, bold lettering of “CHOICE” at the top is integrated into the structure, serving as both a functional and decorative feature.

Choice theater, owned by Foo Ying Chai, is located on Rizal Avenue in Olongapo City, Zambales.

Photo from Engr. Benedict Cruz



We’d love to hear your memories! If you’ve watched a movie here or have stories to share about this cinema, drop a comment below. Let’s relive the moments together!

Lion Cinema, owned by Henry Co in Marikina (cinema listed in Rizal province that time), embodies a classic mid-20th-cent...
30/10/2024

Lion Cinema, owned by Henry Co in Marikina (cinema listed in Rizal province that time), embodies a classic mid-20th-century commercial building style, typical of cinemas in urban areas across the Philippines during that time. Notable features include the corner lot location of it, the canopy at street level, and the prominent vertical sign with “LION” in large capital letters draws attention to the building.

Photo from: Location: Marikina Page



We’d love to hear your memories! If you’ve watched a movie here or have stories to share about this cinema, drop a comment below. Let’s relive the moments together!

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Marilao
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