
22/08/2025
| Tourism Site Development Plan Workshop 💡
As Cagayan continues to emerge as a premier tourism destination in Northern Luzon, the Cagayan Tourism Office (CTO) underscores the importance of grounding tourism development in strategic, sustainable, and forward-thinking planning. With the growing interest in the province’s rich and diverse attractions, ensuring that local tourism sites are ready both in terms of infrastructure and environmental stewardship has become a critical priority.
To strengthen this thrust, the Provincial Government of Cagayan, led by Hon. Governor Edgar “Tatay Egay” B. Aglipay, through the CTO, under the stewardship of Provincial Tourism Officer EnP. Jenifer Junio-Baquiran, partnered with the University of the Philippines – Diliman Asian Institute of Tourism (UPD AIT) to conduct the Tourism Site Development Plan Workshop on August 19–20, 2025 at Villa Blanca Hotel, Tuguegarao City. Serving as the resource speaker was Dr. Ramon Benedicto A. Alampay, Associate Professor of UPD AIT, who shared his expertise and guided participants throughout the two-day workshop.
The activity, spearheaded by the Planning & Design Division of CTO, aimed to equip tourism officers and planning officers of the province’s LGUs with the knowledge and tools to craft comprehensive and effective tourism site development plans. Through intensive sessions, participants were introduced to the principles of sustainable tourism site development, visioning exercises, site and market analysis, development and marketing strategies, as well as implementation and monitoring mechanisms.
On Day 2, the workshop culminated in engaging presentations where 21 Local Government Units (LGUs) showcased their proposed site development plans in a “speed-dating” style format: succinct yet substantial presentations that reflected both strategic depth and creativity. This dynamic exchange not only highlighted the innovative ideas from the LGUs, but also underscored a shared commitment to developing tourism sites that are sustainable, inclusive, and forward-looking.
By investing in capacity-building initiatives such as this, the Provincial Government of Cagayan, through the Cagayan Tourism Office, continues to pave the way for a more resilient, competitive, and sustainable tourism industry, one that positions Cagayan as a leader and model in Northern Luzon. ❤️🇵🇭