20/01/2026
About National Travel & Trade (NTT)
National Travel & Trade (NTT) is a Pakistan-based organization committed to responsible and sustainable tourism, general business and trade, and the promotion of premium natural products. Our aim and responsibility are rooted in expertise, integrity, and service excellence.
(Leadership)
Rahmat Ali Khan, CEO of National Travel & Trade, is a graduate in Tourism and Hospitality Management from the University of Swat. He is a passionate adventurer and young mountaineer who successfully summited Falak Sar (5,918 meters / 19,416 feet) in 2022, alongside his teammate Ali Shahab.
Falak Sar, known as the “Queen of Swat,” is the highest peak of the Swat Valley, located in the Hindu Kush mountain range of Khyber Pakhtunkhwa, Pakistan. This achievement reflects resilience, leadership, and a strong connection with nature.
(Natural Products Division)
As part of its diversified portfolio, National Travel & Trade also offers pure, natural products sourced from Pakistan’s mountainous regions, including:
100% Pure Mountain Honey
Authentic Himalayan Shilajit
These products are carefully sourced, minimally processed, and quality-focused, reflecting our commitment to purity, sustainability, and consumer trust.
Social Responsibility & Community Engagement
Beyond business operations, Rahmat Ali Khan and NTT are actively involved in humanitarian and social initiatives, including:
Flood relief efforts
(Medical camps)
Community support programs
These efforts highlight our dedication to community well-being and social responsibility.
(Vision & Mission)
With professional expertise and hands-on experience, National Travel & Trade aims to:
Promote sustainable and responsible tourism
Protect natural and cultural heritage
Support local communities and livelihoods
Deliver high-quality natural products
Encourage ethical and professional industry practices
(Core Focus Areas)
Responsible Tourism Awareness
Sustainable Destination Development
Environmental Protection
Industry Collaboration & Ethical Trade.