26/09/2026
My name is Fabio, and I am the founder of Yellow Cab.
It began in 2013, when I decided to create a company not just about travelling around Portugal, but about people, emotions, and a true sense of place.
The first thing was a yellow Land Rover Defender.
I loved its shape, character, and the way it looked on the road.
The color became more than a color.
It became part of the visual identity, and with it came Yellow Cab.
There is something symbolic about this: the company began not with an abstract idea, but with something concrete that could be seen on the road.
From the beginning, Yellow Cab stood for a certain perspective, an attitude towards people, and the quality of the experience we create.
My first trip was a young couple from Argentina: Sintra and Cascais, one perfect day.
But there was another part of the story.
I knew Portugal and people well, but quickly realized that building a company is different from knowing your work. I had to learn to find clients, understand expectations, build relationships, and create a system that could grow.
Like many entrepreneurs, I had moments when I was close to giving it all up. But each time, I learned to believe in myself and keep moving forward.
I believe a company is formed in these moments - not when everything works out, but when you overcome difficulties, doubts, tiredness, and keep moving forward.
If I could tell myself one thing in 2013: there will be difficulties, but the joy of overcoming them will outweigh them. Don’t give up.
Today, people remain the most important thing at Yellow Cab. Travellers are looking for more than beautiful places: emotion, a sense of place, and something that stays with them.
That is what «From People to People» means to me: being open, attentive, and creating an experience beyond a ready-made script.
I want not just to show Portugal, but to help people feel it more deeply - through impressions, conversations, and lasting feelings.
That is why I continue to build Yellow Cab - a business where people meet people, and travel becomes personal. I can say one thing with certainty: it is a happy job. It allows me to remain myself, stay true to my principles, and do something valuable.