BrandHouse

24/01/2017

One of the popular methods of marketing research is a hall test. What advantages does it have?

Hall test is a personal interview, which is ideally suited for direct product testing or for giving feedback on design concepts.

Team of marketing specialists of BrandHouse Group ran a hall test with women from 18 to 45 years old who use perfumes. Respondents tested fragrance from foreign manufacturer, its packaging and appearance of the bottle in order to determine if visual re-branding is needed.

Do you want to see your product through the eyes of the consumer? Our experts are ready to help you! [email protected] or brandhouse.ru/en/

24/01/2017

This year BrandHouse Group was running a long-term PR-campaign for one of the largest energy companies in the South of Russia. We have arranged several events for citizens, students and journalists and got great coverage in the media. The most striking events were the birthday of the city of Volgodonsk and the journalists' contest.

The loyalty of your stakeholders is the key to the development of your business!

20/01/2017

We are happy to present you our work for a new brand of bakery and confectionery products "Franzolka".
Our team has developed a naming, logo, corporate identity and website for "Plodovoschtorg", which has decided to expand the geography of sales with the new brand.
Initially, "Franzolka" - one of the names of French bread. Now the word is almost gone from everyday speech but still perceives as "something familiar." Intuitively, "Franzolka" sounds as something extraordinary and a little French. The accompanying slogan "Taste feast" emphasizes the variety of presented assortment.
Bon appetite!

20/01/2017

Beer blind tasting!

Today there are hundreds of brands of one of the most popular and beloved brews called beer. Comparing beers of similar style without labels and preconceptions that come with brand identification is the most effective way to find out the real benefits of the product.
Team of marketing specialists of BrandHouse Group ran a research for one of the greatest trademarks of beer, which was preparing to launch a new product. Men from 18 to 40 years were offered to taste different beers and to score in on the objective criteria of aroma, appearance, flavor, and mouthfeel, as well as a more subjective overall impression of each beer.
The manufacturer was satisfied with the results and the respondents the more :)
Remember, knowing your target audience opinion about the product greatly increases the chances to become a leader in your industry!

Any questions? Ask our experts: [email protected] or http://brandhouse.ru/en/

24/11/2016

Dear friends, colleagues and like-minded people!

We are ready to present to you a unique project that is aiming to gather all people that are like us are interested in continuous improvement of their knowledge and skills in PR and marketing.

Especially for this, RASO and the Guild of Marketers have joined forces and created the Club of Experts PR and marketing of the South Russia - professional community, where every specialist, independent of the status, professional affiliation or place of residence can gain new knowledge and use exceptional opportunity to communicate with the best Russian and international experts.

If you want to become a member of a big federal family of professionals, please carefully read our manifesto that can be found on the page and comment on the post with words of support to the values and principles that underlay it. After this step you will become a member of our private group in Facebook and welcomed guest during our monthly offline meetings.
Looking forward for you to join!

09/06/2014

«BrandHouse. Research, communication, branding» has been recognized as qualified expert in the field of marketing. See more: http://www.brandhouse.ru/en/news/ -has-confirmed-brandhouse-qualification

"BrandHouse. Research, communication, bramding" is a leader in marketing and research areas, a proven provider of the global and local companies. We have offices in USA and Russia.

28/03/2014

Alexey Gvintovkin gave a comment to Russia Beyond the Headlines, the international project of "Rossiyskaya Gazeta":"Exploitation of «Russian Culture» brand as well as using the writers and their work as component elements is a safe choice. For foreign people, this type of way gives special charm, gloss, demonstrates traditions and originality of mysterious Russian soul. As to compatriots living abroad, strong nostalgic feelings and longing for home are coming to the fore".

See more: http://rbth.co.uk/business/2014/03/22/tolstoy_on_twitter_a_novel_approach_to_boost_sales_35267.html

Pushkin and Tolstoy go to market

25/03/2014

Webinon was presented at the Silver Archer Awards in Washington, DC in 2011 and won in the «Communications in the Global World» Nomination.
This year the project has entered the book «50 Best projects of the Silver Archer National Awards». The main selection criteria for Top 50 was humanitarian significance and growth capacity in relations between Russia and USA.
As noted by Alissa Gordeeva, the President of BrandHouse Group, the project had pride of place not only in the book, but also in reality. «We are pleased that after two years Webinon remains the best. The ticket to success was qualitative research, taken as a basis. Furthermore, Webinon, focused on Russian specialists training in the U.S., has brought the success to the client company. We have managed to increase the working efficiency, reduce sales stage and tailor the system of external and internal communications. The company became known among target audience, moreover, the audience itself has materially expanded and included new, hard-to-reach segments.

25/03/2014

Webinon Project represented by BrandHouse Gorup is recognized as one of the top 50 projects of «Silver Archer» National Award in «Communications in the Global World» nomination.
See more: http://brandhouse.ru/en/news/1 -again-the-webinon-project-is-the-best

25/03/2014

IX PR-Forum «PR Days in Central Federal District», devoted to «Communications of the future» topic, has been held in Suzdal on 12-14 of December, 2014.
See more: http://brandhouse.ru/en/news/1 -of-the-future-were-discussed-on-pr-days-in-central-federal-district-forum

25/03/2014

«Regional Eventful capital: how to keep and increase» Forum took place in Vladimir and Suzdal on 9-11 of December. This event has also summed up Russian Event Awards (REA).
See more: http://brandhouse.ru/en/news/1 -winners-of-russian-event-awards-are-announced

25/03/2014

«Business Trends of 2014» Forum will take place on 5th of December in Rostov-on-Don. Owners and top managers of the Region’s major companies will discuss the coming 2014 trends in the areas of finances, marketing, PR, HR, IT and jurisprudence.
See more: http://brandhouse.ru/en/news/1 -trends-discussion-in-rostov-in-2014