BTS

BTS is a global professional services firm headquartered in Stockholm, Sweden, with over 1,200 professionals in 36 offices located on six continents.

For more than 30 years, BTS has helped the world’s leading companies turn strategy into results. BTS is a global professional services firm headquartered in Stockholm, Sweden, with over 1,000 professionals in 34 offices located on six continents. We focus on the people side of strategy, working with leaders at all levels to help them make better decisions, convert those decisions to actions and de

liver results. At our core, we believe people learn best by doing. For 30 years, we've been designing fun, powerful experiences™ that have a profound and lasting impact on people and their careers. We inspire new ways of thinking, build critical capabilities and unleash business success. It’s strategy made personal. We serve a wide range of strategy execution and talent development needs. Our services span the employee lifecycle from assessment centers for talent selection and development to strategy alignment and execution initiatives, and from business acumen, leadership and sales training programs to on-the-job business simulations and application tools. We partner with nearly 450 organizations, including over 30 of the world’s 100 largest global corporations. Our major clients are some of the most respected names in business: AT&T, Chevron, Coca-Cola, Ericsson, Google, GSK, HP, HSBC, Salesforce and Unilever. BTS is a public company listed on the Nasdaq OMX Stockholm exchange and trades under the symbol BTS B. For more information, please visit www.bts.com.

21/05/2026

Most organizations are expanding coaching - whilst navigating these trade-offs:
Scale vs depth.
Tech vs human impact.
Activity vs real outcomes.

Join senior leaders for a candid discussion on what it actually takes to design coaching that delivers: https://bit.ly/3RymFa4

15/05/2026

As part of our 40 for 40 series, Todd Ehrlich, Global Partner and EVP at BTS, reflects on a defining moment in his 30-year career, bringing leaders across a retailer and CPG companies into the same room to make decisions together.

What he learned from both a colleague and the clients in the room was simple, but lasting: when you create space for leaders to see each other’s constraints, priorities, and trade-offs, the conversation changes.

That’s the difference between advising and truly partnering.

16/04/2026

77% of B2B buyers say their last purchase was "very complex or difficult." So, when deals stall, even with strong interest, it’s often less about your pitch, and more about how well you’re helping customers navigate their own buying environment.

The shift? From selling to customers → to helping them navigate their own purchasing complexities.

At BTS, we call this Activator Selling.

Eduardo Umanzor breaks down what that looks like in practice, and why it’s essential for modern sales teams.

Full article here: https://bit.ly/3PQISQ1

22/12/2025

The conversations we have shape the relationships we build, the opportunities we pursue, the influence we carry, and the depth of understanding we create with others. Yet most of us never receive a roadmap for how conversation actually works. We learn by watching, imitating, and finding our way through experience, often without realizing just how much is at play beneath the surface.

In the newest Fearless Thinkers episode, BTS’s Andy Atkins sits down with Alison Wood Brooks, Harvard Business School professor and best-selling author of TALK, to explore what really makes conversations work, and how small, intentional shifts can transform the way we connect and communicate.

If you want tools that instantly upgrade how you show up with others, this episode delivers: https://go.bts.com/talk

18/12/2025

We’re proud to be named one of Selling Power’s Top Virtual Sales Training Companies for 2025.

Huge thanks to the clients who trust us with their teams and the BTSers who make this work possible.

Sales is a performance business. The moments that matter happen fast, the unexpected objection, the shift in stakeholder energy, the make-or-break question. No static content prepares a team for that.

That’s why we design training that feels less like a lecture and more like stepping into the arena. Interactive, scenario-based, pressure-tested. A place where reps can experiment, refine their instincts, and build the confidence they rely on when the real call starts.

If you're exploring new ways to develop your sales team or want to see these approaches in action, you can learn more here: https://bts.com/services/go-to-market

11/12/2025

Ever tried explaining a joke in another language? Yeah… it doesn’t always land.

That’s why we rethought translation at BTS, because learning shouldn’t lose its meaning when it crosses borders.

By teaming up with AI through Phrase and Momenta, we built a system where tech does the heavy lifting and people bring the vibe.

The results?
⚡ 40% faster translations
⚡ 2.5 hours saved per project
⚡ Content that actually sounds local, not just translated

AI helps us move faster. Humans make it feel real.

Check out the story: https://go.bts.com/translating

09/12/2025

Safety isn’t about rules. It’s about mindset.

A leading railway organization in Spain partnered with BTS to turn safety from compliance to culture.

The impact:
✅ 93% saw stronger safety alignment
✅ 98% became more aware of daily risks
✅ 82% applied safety tools in their work

When leaders live safety, everyone follows.

Read the story: https://go.bts.com/safe-leadership

03/12/2025

AI can process data in seconds. But it can’t read a room, weigh a tradeoff, or sense when something just feels off.

That’s why judgment, the human kind, is becoming every organization’s real advantage.

Our latest blog looks at how leaders can help people build it early, practice it often, and use it wisely in the age of AI.

Read more: https://go.bts.com/ai-judgement

01/12/2025

Imagine being able to test your next big move before you make it.

BTS CEO Jessica Skon shares how organizations can now simulate strategy, customer experiences, and new ways of working, fast and cheap.

From executive teams to the front line, AI-powered simulations let people learn, experiment, and adapt in real time.

Watch how the future of learning is already here!

28/11/2025

BTS reinvented leadership learning in the 1980s with business simulations. We’re doing it again, with AI.

Our new AI-powered simulation platform helps leaders test strategy, make decisions, and learn at the speed of change.

Faster spin-ups. Smarter co-creation. Real impact.

AI accelerates. People transform. That’s what makes BTS… BTS.

Read the story: https://go.bts.com/ai-first

Adress

Stockholm

Webbplats

https://bts.com/

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Genvägar

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