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MALAJ Sierra Discovery The MALAJ Sierra Discovery blog is dedicated to promoting tourism in Sierra Leone

STANDING IN DIGNITY ©️ALEX MOIFORAY  +23290372113On August 7, 2025, a moment meant to symbolize national unity and democ...
14/08/2025

STANDING IN DIGNITY

©️ALEX MOIFORAY
+23290372113

On August 7, 2025, a moment meant to symbolize national unity and democratic strength the ceremonial State Opening of Parliament was marred by an unsettling display of political immaturity. First Lady Fatima Maada Bio, a prominent advocate for women’s rights and education in Sierra Leone, was met not with the respect her office and contributions deserve, but with chants and jeers from a section of Members of Parliament.

As she entered the parliamentary chamber alongside her husband, President Julius Maada Bio, some MPs disregarding the decorum expected in such a solemn national event—began chanting phrases like “You coco roast oh”. These words, rooted in slang and earlier political jabs, were repurposed in the most undignified setting, turning Parliament into a platform for personal mockery rather than policy debate.

The verbal attacks on the First Lady cannot be brushed aside as mere political banter. They were deeply personal, gendered, and intended to publicly humiliate a woman who has consistently used her platform to champion causes such as girl-child education, sexual and gender-based violence prevention, and youth empowerment. What does it say about our political culture when the very woman who launched the “Hands Off Our Girls” campaign is mocked in Parliament by those meant to represent the people?

Whether one supports the ruling party or not, First Lady Fatima Bio’s achievements deserve recognition, not ridicule. Her work has gained international attention, and she has represented Sierra Leone on global stages with dignity and strength, bringing visibility to the issues that affect the nation’s most vulnerable.

Much was also made of the First Lady’s use of earphones and her decision not to stand when certain officials entered the room. However, we must be cautious not to let symbolic gestures distract from substance. It is entirely possible that the First Lady had valid reasons for her choices ranging from personal health to translation needs, or even technical briefings. Regardless, her comportment did not justify the vulgar and targeted chants she endured.

The actions of these MPs were not just an affront to the First Lady—they were an embarrassment to the institution of Parliament itself. When elected representatives turn formal occasions into theatrical spectacles, they degrade the very democracy they swore to uphold.

Fatima Bio showed composure under pressure. Despite the taunts, she neither retaliated nor disrupted the proceedings. Her response in the aftermath was measured, calling out a “handful of old men” whose actions were meant to hurt, but emphasizing that she still enjoyed widespread support within the ruling Sierra Leone People’s Party (SLPP). Her dignity stood in stark contrast to the behavior of those who tried to shame her.

It is time for Sierra Leone’s political discourse to rise above petty rivalries, misogyny, and character assassination. Leaders whether elected or appointed must set a standard of respect, especially during formal national events. Disagree with policies. Debate visions. Criticize actions. But do not reduce a woman’s years of public service and advocacy to playground chants in the halls of Parliament.

Fatima Bio, like all women in leadership, deserves to be respected not ridiculed.

Join the Lumley beach cleaning initiative The Ministry of Tourism and Cultural Affairs, in collaboration with its agenci...
28/01/2025

Join the Lumley beach cleaning initiative

The Ministry of Tourism and Cultural Affairs, in collaboration with its agencies, invites you to participate in a beach cleaning exercise at Lumley Beach, Freetown. This initiative aims to promote eco-tourism and environmental sustainability.

Theme:
"MAKE WI TINAP FOR ECO-TOURISM"

Let’s come together and demonstrate our commitment to preserving clean and safe beaches for everyone.

Event Details:
📅 Date: Saturday, 1st February 2025
📍 Assembly Point: National Tourist Board (NTB)
⏰ Time: 08:00 AM

This is an opportunity to contribute to environmental conservation while fostering a sense of responsibility towards our coastal areas.

Why Join?
✅ Protect marine life
✅ Enhance the beauty of our beaches
✅ Promote sustainable tourism
✅ Encourage community participation

Let's take action for a cleaner and greener Sierra Leone!

For more information, contact +232 31282300 or visit www.nth.gov.sl.



DO KIDS BELOW TWO MONTH OLD REALLY HAVE TO PAY FOR TICKET AIRLINE BEFORE TRAVELING TO SIERRA LEONE??By; (ALEX MOIFORAY T...
23/01/2025

DO KIDS BELOW TWO MONTH OLD REALLY HAVE TO PAY FOR TICKET AIRLINE BEFORE TRAVELING TO SIERRA LEONE??

By; (ALEX MOIFORAY THE TOURISM ADVOCATE)
Tel; +23290372113

It seems so challenging and unbearable for families and parents that are traveling with their kids below two months old. Most victims are those parents that are trying to bring back their kids home for them to know where they really came from.

The Ministry of Tourism in Sierra Leone does not have direct control over airline ticket pricing, including the fees charged for infants under two months old. Airline ticket pricing is determined by the airlines themselves, following international aviation regulations, safety policies, and taxation rules. However, there are some factors to consider regarding why the ministry may not intervene or create a revenue model for these infants:

1. Airlines Operate Under International Standards

Airlines follow global aviation guidelines set by organizations like the International Air Transport Association (IATA) and International Civil Aviation Organization (ICAO). These regulations require that all passengers, regardless of age, have a ticket for accounting, insurance, and safety reasons. The Ministry of Tourism does not have the authority to override these policies.

2. Airport and Government Taxes Apply to All Passengers

Even if airlines offer free or discounted fares for infants, airport and government taxes may still be applicable. These charges go towards airport security, infrastructure, and maintenance, which benefit all travelers. The ministry does not directly collect these fees but benefits from them indirectly as part of tourism revenue.

3. Prioritizing Tourism Growth and Investment

If the ministry were to impose a special exemption or create a revenue model for infants, it could complicate airline operations and discourage airlines from expanding services to Sierra Leone. The government focuses on policies that attract more flights, improve tourism infrastructure, and create a welcoming environment for travelers.

4. The Need for Policy Advocacy

If concerns about infant ticket costs become a widespread issue, the Ministry of Tourism and Cultural Affairs, in collaboration with the Civil Aviation Authority, could advocate for negotiations with airlines to introduce fairer pricing structures for families traveling with young children. This could include lobbying for:

Reduced infant fees on flights to and from Sierra Leone.
Tax waivers for infants under a certain age.
Subsidized travel programs for young families under tourism initiatives.

WOMEN IN TOURISM REGIONAL CONGRESS Done by; Alex .A. Moiforay Tel; 23290372113The Women in Tourism Regional Congress is ...
10/10/2024

WOMEN IN TOURISM REGIONAL CONGRESS

Done by; Alex .A. Moiforay
Tel; 23290372113

The Women in Tourism Regional Congress is an initiative that focuses on promoting gender equality, women empowerment, and leadership within the tourism industry. The congress aims to create a platform for women to engage in discussions about challenges and opportunities in tourism, focusing on how women can take on more significant roles in shaping the sector’s future.

Women often play critical roles in tourism, whether through leadership positions, entrepreneurial ventures, or community-based tourism initiatives. The congress seeks to highlight their contributions while addressing barriers such as limited access to finance, training, and decision-making positions. Additionally, it promotes networking, knowledge-sharing, and partnerships that can help women in tourism advance in their careers and businesses.

Sierra Leone’s Minister of Tourism and Cultural Affairs, Nabeela Farida Tunis, recently held a bilateral meeting with th...
07/10/2024

Sierra Leone’s Minister of Tourism and Cultural Affairs, Nabeela Farida Tunis, recently held a bilateral meeting with the Minister of Tourism of the Dominican Republic, H.E. David Collado, in a bid to strengthen ties between the two nations and explore avenues for mutual cooperation in the tourism sector.

The meeting marks a significant step in advancing the tourism potential of Sierra Leone by fostering international collaboration. Both ministers discussed key areas such as knowledge sharing, tourism marketing strategies, and joint initiatives aimed at promoting cultural exchange and sustainable tourism. The discussions also focused on building partnerships that can boost Sierra Leone’s visibility on the global tourism stage while drawing from the Dominican Republic’s vast experience in tourism development.

Minister Tunis expressed her commitment to positioning Sierra Leone as a leading tourist destination in Africa, noting that the country’s rich cultural heritage, unspoiled beaches, and wildlife offer unique opportunities for tourism growth. H.E. David Collado also highlighted the importance of collaboration in enhancing the global tourism landscape, emphasizing the Dominican Republic’s desire to support Sierra Leone’s efforts through capacity building and technical expertise.

This bilateral engagement demonstrates both countries’ dedication to harnessing tourism as a driver for economic growth and cultural diplomacy. It also paves the way for future collaborations in promoting sustainable tourism practices that benefit local communities and preserve cultural heritage.

Harmony Travel and Tourism Investment Services in Sierra Leone recently held a significant meeting with university stude...
07/09/2024

Harmony Travel and Tourism Investment Services in Sierra Leone recently held a significant meeting with university students to introduce and discuss an upcoming event called the PTE (Platform for Tourism Education). This initiative aims to bridge the gap between tourism education and the evolving demands of the tourism industry in Sierra Leone.

The meeting emphasized the importance of preparing students for real-world applications in tourism, enhancing their understanding of sustainable tourism, hospitality management, and cultural preservation. Representatives from Harmony Travel and Tourism highlighted how the PTE platform would offer students access to networking opportunities with leading figures in Sierra Leone's tourism sector.

By creating this platform, the organization seeks to foster a new generation of tourism professionals who are well-equipped to contribute to the nation’s growing tourism landscape. The students were encouraged to engage with the event to deepen their knowledge and take advantage of career-building opportunities.

Open Donation Event organized by the Center for Tourism and Cultural Activities Sierra Leone (CTCASL). The event aims to...
02/09/2024

Open Donation Event organized by the Center for Tourism and Cultural Activities Sierra Leone (CTCASL).

The event aims to support sustainable community development by empowering women and girls.

CTCASL has initiated various programs to combat poverty across Sierra Leone, focusing on sustainable development. Through tourism, they have managed to draw attention to the needs of underprivileged communities, creating opportunities for support and development among women, young girls, and men.

Mrs Nabeela Farida Tunis Message marking the end of August's "Partner and promote" month in the Tourism for All Campaign...
02/09/2024

Mrs Nabeela Farida Tunis Message marking the end of August's "Partner and promote" month in the Tourism for All Campaign.

By; Alex Moiforay
Tel; 23290372113

Minister of Tourism and Cultural Affairs, Nabeela Farida Tunis, marked the conclusion of August's "Partner and Promote" month, part of the ongoing "Tourism for All" campaign, with a message that underscored the importance of collaboration in advancing Sierra Leone's tourism sector. Throughout August, the Ministry focused on building and strengthening partnerships with both local and international stakeholders, highlighting the critical role these alliances play in promoting the country's rich cultural heritage and diverse attractions.

Minister Tunis expressed her gratitude to the numerous partners who have been instrumental in the success of the campaign so far. She emphasized that these collaborations have not only elevated Sierra Leone's profile as a top tourist destination but have also contributed significantly to the sustainable development of the tourism industry. The Minister reaffirmed her commitment to continuing these partnerships, as they are key to achieving the broader goals of the "Tourism for All" initiative, which aims to make Sierra Leone an inclusive and accessible destination for tourists from all walks of life.

The "Partner and Promote" month saw various activities, including the involvement of educational institutions, private sector stakeholders, and international organizations, all working together to showcase Sierra Leone's tourism potential. The month also featured the successful conclusion of several public-private partnership projects that have enhanced the country's tourism infrastructure.

As the "Tourism for All" campaign progresses, the Ministry plans to maintain the momentum gained in August by focusing on other thematic areas in the coming months, all aimed at further positioning Sierra Leone as a must-visit destination on the global tourism map.

Anthony B. Moiforay is a prominent figure in Sierra Leone’s tourism sector, with a reputation for his significant contri...
30/08/2024

Anthony B. Moiforay is a prominent figure in Sierra Leone’s tourism sector, with a reputation for his significant contributions to the industry. As a candidate in the upcoming Tourism Federation election, Moiforay brings a wealth of experience, having played a pivotal role in various initiatives aimed at boosting tourism in Sierra Leone.

Moiforay is known for his forward-thinking approach, focusing on sustainable tourism practices and the promotion of Sierra Leone’s rich cultural heritage. His campaign emphasizes the need for stronger collaboration between the government, private sector, and local communities to create a more vibrant and resilient tourism industry.

If elected, Moiforay plans to implement strategies that would not only attract more international tourists but also encourage domestic tourism, ensuring that the benefits of the industry are widely distributed across the country. His vision includes enhancing infrastructure, improving safety and security for tourists, and promoting Sierra Leone as a top destination in West Africa.

🚨 New Security Measures at Freetown International Airport (Lungi) 🚨By; Gibril M MansarayTel; +23278243491The Sierra Leon...
26/08/2024

🚨 New Security Measures at Freetown International Airport (Lungi) 🚨

By; Gibril M Mansaray
Tel; +23278243491

The Sierra Leone Civil Aviation Authority (SLCAA) has implemented important new security measures at Freetown International Airport to combat child trafficking and enhance the passenger experience. Effective immediately:

Only traveling children will be allowed to access the airport from the main gate.
Children traveling with someone other than their biological parents must provide proper authorization from relevant agencies.
These steps are crucial in ensuring the safety and security of all passengers. The SLCAA is committed to safeguarding our children and ensuring a smooth travel experience for everyone.

Freetown City Council and Tourism Ministry Target to Plant 25,000 Trees The Freetown City Council (FCC) in collaboration...
26/08/2024

Freetown City Council and Tourism Ministry Target to Plant 25,000 Trees

The Freetown City Council (FCC) in collaboration with the Ministry of Tourism and Cultural Affairs in Sierra Leone has launched an ambitious environmental initiative to plant 25,000 trees across the city. This initiative is part of a broader strategy to combat climate change, enhance the city’s green spaces, and promote sustainable tourism.

25/08/2024

HATTIS SL IN COLLABORATION WITH MTCA PRESENTS (PTE) Platform For Tourism Education.

Address

1 Tonika Drive, First Bango Farm, Goderich
Freetown

Opening Hours

Monday 09:00 - 19:00
Tuesday 09:00 - 19:00
Wednesday 09:00 - 19:00
Thursday 09:00 - 19:00
Friday 09:00 - 19:00
Saturday 10:00 - 17:00

Telephone

+23290372113

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