26/05/2026
Content creation as a woman over 40 and what I’ve learned.
✨️One thing people often don’t realize is that I am over 45. I think because the travel content creator space especially here is dominated by younger creators and I've realized that the 20s & 30s.people are viewing me through a completely different lens.
✨️Secondly imposter syndrome is real. Even though I genuinely enjoy creating travel content and feel comfortable doing it, there are moments where I question whether I belong in this space because society tends to market travel influencing as something for younger women.
✨️The third thing is the pressure to create a certain type of content. There’s pressure to sound a certain way, dress a certain way, follow trends, or create overly aesthetic content just to satisfy the algorithm. And while I understand how social media work, I’ve also had to accept that some things are simply not me.
You’ll probably never find me forcing content that doesn’t align with who I am just because it performs well online.
✨️I want my platform to feel authentic to me.
✨️And lastly, as a creator over 40, growth can sometimes take longer. The audience you naturally attract may be at varying stages of life. Some are caretakers, and some may not have the freedom to travel spontaneously or solo. One thing I’ve learned is there is space for us.
There is space for women over 40 to travel.
Space for women over 40 to create.
Space for women over 40 to reinvent themselves publicly and unapologetically.
And honestly, I think we need to see more of it.