Essence of Africa

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Essence of Africa

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Essence of Africa, curated by On Show Solutions and Experience Africa Events, is a private sector-led initiative focused on expanding the potential of tourism across Africa by bringing together the right global buyers and committed local sellers.

17/08/2026

🔺 Hemingways Collection creates unforgettable stays across East Africa’s most iconic destinations.

Their six properties span across safari, ocean, and city – each tell their own story:

- Hemingways Nairobi offers a refined city retreat
- Hemingways Eden Residence provides an artistic sanctuary in Karen
- Hemingways Watamu is a coastal icon where barefoot luxury meets the Indian Ocean
- Hemingways Ol Seki Mara delivers an exclusive safari in Naboisho Conservancy
- Hemingways River Camp Mara offers an intimate, heartfelt experience in the Mara North Conservancy
- Hemingways Retreat Kigali is a boutique sanctuary in Rwanda’s leafy capital, blending contemporary elegance with the character of the city.

Learn more when you meet the team at Essence of Africa 2026

14/08/2026

🔺 Asilia Africa is one of East Africa's most pioneering luxury safari operators, with 18 camps and lodges across Kenya, Tanzania, and Uganda and DMC services into Rwanda. As part of Nawiri Group, Asilia is a certified B Corporation, built on the belief that travel done well is a genuine force for conservation and community.

From the plains of the Maasai Mara and Serengeti to the ancient forests of Bwindi, every property is designed to connect guests deeply with the wild places that surround them.

📍 Meet with team at

11/08/2026

🔺What not to miss in Zanzibar? "Please see Stone Town. Zanzibar isn't just about the sun, the sea, and the sand. We have an incredibly rich history, a heritage spanning millennia, architecture of faded grandeur, and a multitude of stories about a colourful cast of characters who have visited and left their mark here over the centuries. Stone Town is bustling, noisy, chaotic, colourful, and with plenty of shopping opportunities and many good hotels and restaurants, it is worth at least a two-night stay. Hire a tour guide who can walk you around the back streets and bring the fascinating story of Stone Town to life for you." ~ Julia Bishop, Essence of Africa advisory board, former owner of HODI HODI Zanzibar and owner of HODI HODI Ruaha Bush Camp , Tanzania

09/08/2026

🔺Rooted in Tanzania, Miracle Collection brings together seamless aviation, elevated airport experiences, and unforgettable balloon safaris across the country’s most iconic destinations.
Through Miracle Air, we connect travellers with luxurious scheduled flights, private charters, and scenic flights.
Through Miracle Concierge , we elevate airport travel with VIP lounges and terminals, meet-and-greet assistance, seamless check-in, and dedicated immigration and security access available at our VIP terminals.
Through Miracle Experience Balloon Safaris , we offer breathtaking balloon safaris over Serengeti and Tarangire, complemented by bush lunch experiences in the heart of the parks

06/08/2026

🔺 Zanzibar White Sand Luxury Villas & Spa - Relais & Chateaux is a privately owned Relais & Châteaux retreat on Paje Beach, offering spacious private villas and a refined barefoot luxury experience rooted in nature and privacy. They were recently awarded a Michelin Guide Key – a distinction awarded to hotels that offer the most outstanding experiences in design, service, and overall hospitality.

At Essence of Africa, Zanzibar White Sand Luxury Villas & Spa will highlight their personalised wellness experiences and evolving, plant-forward dining inspired by local flavours.

03/08/2026

🔺Grateful that Kenya Airways has once again partnered with Essence of Africa!

Since taking to the skies in 1977, Kenya Airways, a member of the SkyTeam Alliance, now connects 40+ destinations worldwide with an extensive network across Africa, Europe, Asia, and the Americas. They will be facilitating effortless travel for delegates from around the globe to connect with Africa's premier tourism businesses.

For our buyers and exhibitors joining us in Zanzibar in October, Kenya Airways will ensure your journey is exceptional. Secure your seats with the communicated offer.

30/07/2026

🔺 Sentrim Hotels & Lodges offers a collection of serene and comfortable accommodations across Kenya’s most iconic destinations. From the untamed wilderness of Masai Mara National Reserve, Amboseli National Park and Tsavo National Park, to the tranquil beauty of Lake Elementaita and the coastal charm of Mombasa, each property provides the perfect setting for both adventure and relaxation.

Guided by a commitment to exceptional hospitality, sustainability, and holistic wellness, Sentrim curates immersive experiences where guests can unwind, explore and reconnect with Kenya’s natural beauty and cultural richness.

Meet the team at

27/07/2026

🔺Thank you to Safarilink Aviation Limited for coming on board, not only as an exhibitor, but as a partner airline too. Founded in 2004, this professional quality specialist airline now operates 15 aircraft ranging in size from 13 to 52 seats and provides daily scheduled services to 18+ destinations.

Catch their morning flight from Wilson Airport in Nairobi, Kenya via Mombasa, to Zanzibar or an afternoon direct flight.

More info on the website 👉 https://www.flysafarilink.com/

26/07/2026

🔺 One of Zanzibar's most impressive reef residents, the humphead wrasse with their distinctive bulbous foreheads, play a crucial role in maintaining coral reef health by feeding on crown-of-thorns starfish and toxic sea hares that other fish avoid.

25/07/2026

🔺Established in 1986, Sopa Lodges offers spacious, cottage-style accommodations across six lodges in Kenya and Tanzania, all thoughtfully woven into their natural surroundings.

"We showcase East Africa’s iconic landscapes through experiences such as game drives, astro-tourism, bush dinners, boat rides and guided nature walks. As a leading meeting and events destination, our team curates tailored programs that make every gathering memorable.

True to our name, “Sopa” which means “hello” in Maasai, we welcome every guest with warm, genuine hospitality." See you at Essence of Africa.

Address

Dar Es Salaam

Website

http://essenceofafrica.travel/

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