10/16/2026
The biggest shift in how my clients book right now: the why comes before the where.
Purpose-first travel, some are calling them whycations, starts with the reason instead of the destination. Celebrating a milestone. Learning something real, like cooking in Oaxaca or sailing in Croatia. Getting three generations around one table. Marking a recovery, a retirement, a new chapter. The place gets chosen because it serves the purpose, not the other way around.
Honestly, these are my favorite requests. Tell me the why, and I'll handle everything after it.