Experience Marketing Association

07/19/2023

Our Annual Conference is coming up in September! This year we are talking about the hot topic of the year: How AI can be harnessed in our businesses. In addition, we will have some great speakers and lots of engaging time for conversation! View more details and sign up here - you don't need to be a member to attend!!
https://expma.org/event-5307172

11/22/2019

The Experience Marketing Association joined together in Atlanta this past September to learn, grow and energize each other by connecting, learning from one another and networking with new and existing vendors. Check out the fun we had!

09/11/2019

We're excited to share what this week holds for EMA!

An Experience Marketing Association Designs ‘All Inclusive” Getaway:

Marketers from around the globe gather at Experience Marketing Association’s Annual Conference to “Share. Discover. Energize!” for a better experience.

Atlanta Georgia, September 12-14, 2019 - Members of the Experience Marketing Association, a consortium of professionals providing a variety of sensory marketing services, planned their conference carefully this year. Hosted at the CNN Omni Center, the 2019 EMA conference, titled “Share. Discover. Energize!”

This year the EMA will …
SHARE Solutions…
Atlanta 2019 will be the perfect environment to NETWORK with experience-marketing-focused members from all over the world to exchange ideas, war stories, and strategies for growing their businesses.

DISCOVER Opportunities…
EMAs annual conference is sponsored by an assortment of innovative vendors and suppliers representing a wide-array of experience marketing products and services to hone member business profits!

ENERGIZE Results
Atlanta 2019 will encourage relationship-building among its attendees so that mentoring, friendships, and accountability partnerships survive well beyond conference attendance and help members stay focused on RESULTS.

“This year we surveyed and listened very carefully to our members”, explains EMA Chairman, David Green. “Our members want more networking, relevant subject
matter and opportunities for growth!” The EMA has responded with more networking, member chosen topics for sessions., keynote speakers addressing innovation and leadership customized to member needs, and vendors preparing exclusive partnering opportunities. And…unlike other conferences, says Green, Our members get an ALL ACCESS PASS! No separate cocktail parties, meet and greets, reserved tables…In other words ALL Inclusive!
That provides for a better customer experience for our members and our vendors!”

We're excited to share more with you as the conference progresses.

09/05/2019

The Experience Marketing Association is proud to be featured in the following NPR article highlighting the requirements and history of on-hold messaging. Check it out! Thanks to our Board Chair for their willingness to be a part of this article.

Hold music is camouflaged sound — it needs to obviously exist, while also barely doing so. Small wonder, then, that its biggest "hit" does none of that.

08/26/2019

"The quickest way to change somebody's mood or behavior is with smell," says Dr. Alan Hirsch, neurological director of the Smell and Taste Treatment and Research Foundation in Chicago.

Can you lift the mood of a public space with a fragrance? Smell and taste researcher Dr. Alan Hirsch talks with NPR's Sacha Pfeiffer about the practice and its effects on mood and behavior.

08/15/2019

“Smell is a potent wizard that transports you across thousands of miles and all the years you have lived." - Helen Keller -

08/13/2019

http://ow.ly/TufC50vppS3
So could AI navigate automated customerservice phone trees? Until then, our members are making the on hold environment better for callers with useful information and customized experiences!

As companies have increasingly turned to automation to replace human call center employees, many have made it almost impossible to actually reach a human agent, raising the intriguing possibility of whether the humans could fight back through automated agents of their own.

08/08/2019

"...the whole point of signature scents for hotels: creating an olfactory memory that, when presented again, can trigger nostalgia." How a historic hotel discovered their signature scent.

For travelers, the olfactory sense creates some of the strongest memories.

08/06/2019

Check out how Casper, a company that started online, has chosen to be innovative and experiential as they open flagship stores:

This is the first in a series of blog posts highlighting a few of Theory House's store visits from THX | A Theory House Experience in NYC. Each retailer we visited was unique and innovative in their own ways, but we start by sharing what was unanimously the crowd favorite, Casper. There is an entici...

07/18/2019

A nice reminder of how marketing continues to change!

As long as technology necessitates moving faster, better and smarter, marketers will need to embrace these three P’s.

07/16/2019

McDonald's HQ rolls out new digital signage experiences: "We’ve co-created a revolutionary visitor experience that inspires, empowers, and builds everlasting impressions."

McDonald’s, the reigning king of QSR and fast food, seems not to have been soured on digital experiences despite a rather unappetizing scandal with previous touchscreen rollouts. In fact, their new 480,000-square-foot, Gensler-designed global headquarters in the West Loop neighborhood of Chicago i...

07/11/2019

We're in the second half of 2019 - what do we need to be talking about in regards to digital signage?

As we enter the second half of 2019, what do you see as the emerging digital signage industry talking points for the months and years to come? This week’s question is answered by members of the DSE Advisory Board PRO AV COUNCIL “Digital signage has evolved from showing traditional content throug...