The American School of Protocol

The American School of Protocol We offer etiquette certification for children, corporate teams, and business professionals. Our goal is to build confidence, communication skills, and presence.
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Based in Atlanta and available virtually. Message us to learn more! The American School of Protocol® provides etiquette, social skills, and character education curriculum to children and adults of all ages. We offer Etiquette Certification Programs for entrepreneurs and Business Protocol Seminars. Our extensive line of educational products is designed to enhance the experience of learning by teach

ing social and life skills to children and adults. Personal Best Inc.® our parent company, was established in 1980 by President and Founder, Peggy Newfield, as an etiquette and social skills company. Peggy Newfield is one of the foremost etiquette consultants in the United States. She has provided effective training seminars on Corporate Communications, Strategic Self-Presentation, and Business Protocol for clients, both nationally and internationally. In 2002, The American School of Protocol® was launched in response to the demand for highly qualified Certified Etiquette Consultants. The American School of Protocol’s® Etiquette Certification Training fully prepares an individual to operate a business and to teach children or adults in their preferred class setting. During our five-day hands-on training, participants receive a complete and comprehensive program with ample background, training, and materials. Graduates of our Etiquette Certification Training Program return home with every detail of their consulting business outlined so they can immediately take action, set-up their business, and begin teaching. Today, The American School of Protocol® has more than 700 graduates worldwide and is the leader for Certification Training in the Etiquette Industry. Graduates of The American School of Protocol’s® Etiquette Certification are utilizing our educational curriculum and products to make a difference in the lives of others in their communities and throughout the world. We know that these life skills have been proven to increase productivity at school, at home, and in the workplace. By filling the void where etiquette training should be, we hope to decrease the epidemic of inconsiderate discourtesy and bullying.

06/27/2025

Grow Your Professional Garden

How can you enhance your work skills? Take a cue from Kenneth Wilson, the founder of an international motel, who once offered this garden-inspired advice:

Plant four rows of peas:
Politeness, Promptness, Preparedness, Perseverance

Squash these three:
Gossip, Criticism, Indifference

Grow three rows of “lettuce”:
Let us be Loyal, Unselfish, Truthful

And don’t forget two rows of “turnips”:
Turn up with new ideas.
Turn up with determination to do better each day.

His words may be whimsical, but the message is practical: cultivate these traits, and your workplace skills will thrive.
Start nurturing growth today with the Corporate Etiquette Certification Course from The American School of Protocol®.

https://www.theamericanschoolofprotocol.com/corporate-certification

06/26/2025

Break, Don’t Cut the Bread

Teaching children proper bread etiquette helps them build lasting confidence at the table.

When eating, bread should never be cut with a knife. Instead, children can be taught to break off one small piece at a time, butter it individually, and eat it. This reinforces patience, fine motor skills, and mindfulness in social settings.

The bread plate is always on the left, above the forks—another key placement young learners can memorize early.

In more casual settings, like family meals or school lunches, children may see bread sliced from a loaf. That sliced bread is eaten the same way as a roll; one bite at a time.

Watch the video if your interested in learning bread etiquette: https://conta.cc/4e3J46k

Model and teach this with confidence through the Children’s Etiquette Certification Course from The American School of Protocol®—designed for those who want to guide the next generation with grace.

Learn more about the course here: https://conta.cc/4cRMQzc

Keep It Classy at WorkSomeone new joins the team, and they’re undeniably attractive. How do you make a good impression w...
06/24/2025

Keep It Classy at Work

Someone new joins the team, and they’re undeniably attractive. How do you make a good impression without crossing a line?

You can start with a simple, professional welcome. Something like “Let me know if you need anything” creates an open, respectful tone—think Meghan Markle in “Suits”, not overly eager.

Skip the personal compliments, avoid flirtation, and absolutely steer clear of venting about coworkers or company culture.

Instead, focus on inclusion. Invite all new teammates (attractive or not) to group lunches or after-work events. Show you're a team player—not someone with an agenda.

Ready to model and teach this kind of workplace confidence?
Explore the Business Etiquette Certification Course from The American School of Protocol®:
https://www.theamericanschoolofprotocol.com/corporate-certification

The Right Way to Use CondimentsCondiments like mustard or ketchup should be placed on your plate first, then applied wit...
06/23/2025

The Right Way to Use Condiments

Condiments like mustard or ketchup should be placed on your plate first, then applied with your knife. While it may be tempting to sq**rt them directly on a burger, especially in casual settings, this is not considered proper etiquette.

If your dining partner does it differently—especially if they’re your boss—it's best to stay silent unless asked.

Refine your dining skills with the Mastering Networking and Dining Course from The American School of Protocol®.
https://www.theamericanschoolofprotocol.com/masteringnetworkinganddining

Choosing the Right StationeryYears ago, fold-over notecards were traditionally used by women for thank-you notes and bri...
06/20/2025

Choosing the Right Stationery

Years ago, fold-over notecards were traditionally used by women for thank-you notes and brief correspondence. Today, men and women are using correspondence cards. These cards can be any size, printed or engraved, and white or accrue. Using the appropriate stationery reflects attention to detail and respect for tradition.

Watch the video to learn more about writing Thank You Notes: https://www.youtube.com/shorts/Cx_eazYvnuA

Refine your professional image with the Business Etiquette Certification Course from The American School of Protocol®. https://www.theamericanschoolofprotocol.com/corporate-certification

Are You Signing Thank You Notes the Right Way? 🤔✍️ Most people don’t realize there’s a proper way to sign a thank-you note—and chances are, you’ve been doi...

Holding Your Glass CorrectlyAt cocktail events, hold your wine glass by the stem with your left hand. This prevents warm...
06/19/2025

Holding Your Glass Correctly

At cocktail events, hold your wine glass by the stem with your left hand. This prevents warming the wine and keeps your right hand free for greetings. Always use a cocktail napkin to avoid condensation.

Enhance your social etiquette with the Mastering Networking and Dining Course from The American School of Protocol®.

https://www.theamericanschoolofprotocol.com/masteringnetworkinganddining

First or Last Name? It DependsTeaching children how to address others politely is a foundational social skill.In the U.S...
06/18/2025

First or Last Name? It Depends

Teaching children how to address others politely is a foundational social skill.

In the U.S., young people usually use first names with friends and peers. However, when meeting someone older or a person of authority, it’s respectful to use their last name initially—until invited to do otherwise.

When children encounter people from different cultures, it’s important to explain that other countries often expect more formality. Starting with last names shows respect and helps children avoid awkward situations.

Equip yourself with effective strategies for teaching these nuances in the Children’s Etiquette Certification Course from The American School of Protocol®, helping children gain confidence in any social setting.

Learn more about the course: https://www.theamericanschoolofprotocol.com/childrens-certification

The Touchy Topic of TouchingEven in cultures where a touch on the arm seems friendly, in professional settings, it’s bes...
06/17/2025

The Touchy Topic of Touching

Even in cultures where a touch on the arm seems friendly, in professional settings, it’s best to keep your hands to yourself. Personal space boundaries vary, and it’s easy to offend unintentionally.

In today’s multicultural workplace, your best move is always to respect distance.

Gain more situational awareness and discretion with the Corporate Etiquette Certification Course from The American School of Protocol®.

https://conta.cc/45Yub35

Why Lobster Is Not a Good ChoiceLobster is delicious but messy. If you must tackle one in public, be prepared with a bib...
06/13/2025

Why Lobster Is Not a Good Choice

Lobster is delicious but messy. If you must tackle one in public, be prepared with a bib, nutcrackers, shell bowls, and a pick.

Still, lobster (and pasta) are best left for casual or celebratory settings, not professional gatherings. These dishes can be distracting and difficult to manage with grace.

Learn the best choices and how to navigate business meals with polish through the Mastering Networking and Dining Course from The American School of Protocol®.
https://www.theamericanschoolofprotocol.com/masteringnetworkinganddining

Build rapport before business talkWhen you're dining with a new or potential client, don’t dive into business right away...
06/12/2025

Build rapport before business talk

When you're dining with a new or potential client, don’t dive into business right away. Before the main course is removed, us the time to build rapport and create a more comfortable, professional connection.

However, if the person you’re meeting is already a client or you're rolling out something significant, it’s appropriate to begin your business conversation as soon as you sit down.

Whether you’re closing deals or cultivating new relationships, time matters.

Learn how to navigate business dining confidently with the Mastering Networking and Dining Course from The American School of Protocol®.
https://www.theamericanschoolofprotocol.com/masteringnetworkinganddining

Teaching Children When to Start EatingAt buffet-style events, teach your children to wait until half of the table has re...
06/11/2025

Teaching Children When to Start Eating

At buffet-style events, teach your children to wait until half of the table has returned with their food before they begin eating. This small habit nurtures patience and helps children understand the importance of consideration for others in shared settings.

Equip yourself with the skills to teach these lifelong lessons through the Children’s Etiquette Certification Course from The American School of Protocol®.

Why Everyone Should Shake HandsIn the U.S., a handshake is the standard greeting for everyone.No matter the setting, a f...
06/10/2025

Why Everyone Should Shake Hands

In the U.S., a handshake is the standard greeting for everyone.

No matter the setting, a firm, respectful handshake accompanied by your name is the expected introduction. This applies across genders, across industries, and across generations.

50+ years ago, it was considered polite for men to wait for women to extend a hand. Today, that is no longer the case. Our workforce is made up of 62% women today. Etiquette reflects equality. Women and men are both encouraged to initiate a handshake with confidence.

Watch the video to learn how to apply in real-life scenarios, then explore how the Business Etiquette Certification Course from The American School of Protocol® can help you elevate your professional presence.

https://www.youtube.com/shorts/XRd-lOLaSWk

Should you correct someone’s handshake?A weak grip, a crushing squeeze, or a missed connection—handshakes can say a lot! But is it ever okay to correct someo...

Address

Atlanta, GA

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm

Telephone

+14042522245

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