08/20/2026
I've been working on something for a while and I'm finally ready to share it.
When I started Northern Michigan Travel Guide, I really thought most of what I would be doing was helping people plan their trips here. Where should we stay? What should we do? Who should we call? Where are the places that aren't necessarily the first thing that pops up on Google?
And I do love that part of it.
But somewhere along the way I realized that what I really love is helping people make something special out of the time they have here.
That's the part where I get excited.
Tell me you're coming up for a bachelorette weekend and you want to make the most of three days together.
Tell me you're getting married here and you still haven't found the place that feels right.
Tell me your whole family is finally getting together for a week and you found the house, but now you have no idea what everyone is going to do.
Tell me you're planning a birthday, an anniversary, a proposal, a girls' weekend or even just a few days away with people you love.
That's when my brain starts going.
Who do I know? Where could we do this? What would make it better? What can I take off your plate? What could I add that would make everyone walk in and say, "Oh my gosh, I love this."
And I think that's what I've been trying to figure out with Northern Michigan Travel Guide this whole time.
I don't just want to tell people what's here.
I want to help people make memories here.
So I'm changing things a little.
**Northern Michigan Travel Guide is becoming Treasured.**
And no, I'm not getting rid of the travel side of what I do. Actually, it's the opposite.
Everything I've learned from growing up here, working here, exploring this area and getting to know so many amazing local businesses and people is what makes this next part possible.
I can still help you figure out where to stay and what to do.
But now I can also help with everything around it.
Maybe you found the perfect vacation house but want groceries waiting when you arrive.
Maybe you want a beautiful dinner set up without spending half of your vacation planning it.
Maybe you need transportation, a private chef, a photographer or someone local you can actually trust.
Maybe you want to surprise somebody.
Maybe you have an idea and honestly have no clue how to pull it off.
Or maybe you just want to show up and enjoy your people instead of being the person worrying about every little detail.
That's where Treasured comes in.
I'm also bringing something completely different into this business that I absolutely LOVE making, my Story Canvas keepsakes.
That actually started because I wanted to make something really personal for someone I love. Once I made it, I realized it fit into everything else I was trying to do.
Because really, it's all about the same thing.
People.
Their stories.
The people they love.
And those little moments in life that end up meaning so much more than we realize when they're happening.
So that's Treasured.
It's still Northern Michigan. It's still me. I'm still going to tell you where to go and who I trust.
I'm just taking it further now.
I want to help make the time you spend here something you actually treasure.
The website is changing and I'm still moving things around and probably will be for a while because apparently I can't leave anything alone once I start. ๐
But for the first time, I feel like this business finally makes sense to me.
I'm really excited to see where it goes.
**With love, from Up North,
Lisa**
One last thing. I built this entire website myself and I am definitely NOT a website designer. ๐ I'm learning as I go, moving things around, changing my mind and probably obsessing over things nobody else will ever notice.
So if you take a peek and find something wonky, just know I'm probably already messing with it. ๐
For now, you can still find me at **northernmichigantravelguide.tips**. Same website, same person behind it, just a whole new chapter.
I can't wait for you to see what I've been working on. โค๏ธ