Travel Alliance Partnership

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Travel Alliance Partnership 🌎Partnering with tourism & hospitality organizations to attract what they need to grow and thrive

✨Impact Through Connection, Community & Collaboration

With a core belief that we’re stronger together, we work collaboratively with travel, tourism and hospitality organizations to attract what they need to grow and thrive. At Travel Alliance Partnership, we serve at all levels of our industry – individuals, teams, businesses, associations, and regions. We offer strategic marketing services, membership programs, industry events, education and learning resources. We champion tourism and support economic growth because we know that tourism is critical to economic development and makes or breaks entire regions. Impact Through Connection, Community & Collaboration.

When Nicole Mahoney had the idea for Destination on the Left, she had never listened to a podcast.Today, we're celebrati...
10/21/2026

When Nicole Mahoney had the idea for Destination on the Left, she had never listened to a podcast.

Today, we're celebrating Episode 500!

Over the past ten years, guests have shared their ideas, worked through challenges, and given fellow tourism professionals plenty to think about and try in their own communities.

For this milestone episode, Nicole looks back at the conversations that have stayed with her and helped shape TAP along the way.

To everyone who has joined us as a guest, listened on a commute, shared an episode with a colleague, or worked behind the scenes: thank you. You've helped make this show what it is.

Celebrate with us: https://travelalliancepartnership.com/nicole-solocast-500th-episode/

Recently, TAP team member Colleen Senglaub led Discover Saratoga NY's third annual Fall History FAM, hosting travel writ...
10/20/2026

Recently, TAP team member Colleen Senglaub led Discover Saratoga NY's third annual Fall History FAM, hosting travel writers for a trip around Saratoga County.

The itinerary combined classic Saratoga experiences, fall scenery, and local history, from mineral baths at Roosevelt Baths & Spa and a mineral springs tour to Grant Cottage and local favorites. A highlight was Siege Weekend in Schuylerville, where reenactors and living historians brought Revolutionary War history to life through military encampments, artillery demonstrations, and hands-on activities.

The FAM is part of Discover Saratoga's ongoing work to build excitement and media interest in Saratoga 250, the 250th anniversary of the Battles of Saratoga in October 2027.

What makes a destination one that tour operators want to come back to?The research helps tell the story: group travel ha...
10/19/2026

What makes a destination one that tour operators want to come back to?

The research helps tell the story: group travel has a $92 billion economic impact. But bringing more of that business to your community takes relationships, preparation, and local partners who are ready to welcome groups.

We're kicking off a six-part Destination on the Left series with the American Bus Association to explore that opportunity.

Host Nicole Mahoney joins ABA CEO Fred Ferguson, Lew Myers of ABA, and Todd Read of SOIN Tourism for a conversation about what being group-ready looks like, from creating itineraries that work to earning tour operators' trust over time.

If group travel is part of your destination's plans, this is a good place to start.

Listen: https://travelalliancepartnership.com/podcasts/aba-lew-myers-todd-read/

10/16/2026

A well-placed story can help people see a destination's impact in a whole new way.

We're proud to see a media pitch from the TAP team result in this New York Times feature on The Wild Center's Thomas Dambo Trolls and the excitement they have brought to Tupper Lake.

As The Wild Center celebrates its 20th anniversary, it welcomed six larger-than-life Trolls as part of a traveling exhibition and unveiled New York State's first permanent Thomas Dambo troll, Patrick Sapling.

The story captures how the installation is drawing visitors to the Adirondacks and benefiting local businesses. Congratulations to The Wild Center team, and thank you to Ryley Ober for telling it so thoughtfully.

Read the full story in The New York Times: https://www.nytimes.com/2026/10/09/travel/thomas-dambo-trolls-tupper-lake-wild-center.html

Recently, TAP team member Sarah Imes hosted the ILNY Global Fall FAM, introducing travel agents from the UK, Germany, Au...
10/15/2026

Recently, TAP team member Sarah Imes hosted the ILNY Global Fall FAM, introducing travel agents from the UK, Germany, Australia, and New Zealand to the varied experiences of greater New York State.

Beginning at the TWA Hotel at JFK, the group traveled north to Old Westbury Gardens, Oheka Castle, West Point, Revolution Rail Bikes, Lake George, and The Wild Center. Along the way, Sarah enjoyed seeing the fall colors unfurl, exploring the distinct experiences each region offers, and getting to know the guests and the travelers they serve.

A clear brand starts with knowing who you are, who you are not, and the experience you want people to have.On the Octobe...
10/15/2026

A clear brand starts with knowing who you are, who you are not, and the experience you want people to have.

On the October 14 episode of Destination on the Left, Nicole Mahoney talks with Matthias Walther, Chief Marketing Officer at Museum of the Bible, about using a strong value proposition to stand out in a destination full of choices.

Their conversation explores how Museum of the Bible brings its brand to life through immersive storytelling, intentional guest experiences, and a team that understands its role as the face of the organization.

Listen for insights on defining your brand, connecting with diverse audiences, and making sure your mission is lived throughout the visitor experience.

Listen here: https://travelalliancepartnership.com/podcasts/matthias-walther/

Even marketing agencies work on their marketing skills!Recently, TAP team member Camille Zess attended an agency worksho...
10/12/2026

Even marketing agencies work on their marketing skills!

Recently, TAP team member Camille Zess attended an agency workshop in Denver on proposal writing with Agency Management Institute, presented by Robin and Steve Boehler of Mercer Island Group.

Words matter. How we express an offering, whether it is a marketing service or a travel experience, is the foundation of the business we do. As an agency, we are always thinking about our voice, style, and positioning so tourism organizations understand how we can support their goals.

Our team of tourism marketers brings that same care to our clients, developing strategic marketing plans and campaigns, email newsletters, and social media posts. It is all about translating the message for the audience.

Workforce development affects every part of the visitor experience.When tourism and hospitality businesses cannot fill e...
10/09/2026

Workforce development affects every part of the visitor experience.

When tourism and hospitality businesses cannot fill essential roles, communities feel the impact: reduced hours, strained teams, and fewer opportunities to welcome visitors well.

In our latest blog, Nicole Mahoney explores practical ways tourism organizations can help strengthen their local workforce. From attracting new talent and supporting frontline staff to recognizing the people communities cannot afford to lose, the work belongs to all of us.

Read the full article: https://travelalliancepartnership.com/tourism-workforce-development/

At TAP, we focus on fostering long-term partnerships with those who share our passion and mission.One of our longtime me...
10/08/2026

At TAP, we focus on fostering long-term partnerships with those who share our passion and mission.

One of our longtime media friends, Theresa St. John, is celebrating the release of her newest book this month, Roadtrip New York: Searching for the Paranormal.

After years researching haunted places across New York while working alongside the Haunted History Trail, Theresa takes readers on a journey through some of the state’s most intriguing paranormal destinations. Part travelogue and part practical guidebook, the book combines historical context, supernatural lore, and Theresa’s personal experiences to create a roadmap for paranormal adventurers of all levels.

Our own Sarah Martin was invited to write the foreword after more than a decade of work on the Haunted History Trail.

Congratulations, Theresa, and thank you for trusting us as your partner.

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5532 Rossier Road
Canandaigua, NY
14424

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