09/04/2026
Three years into doing this professionally, I think the biggest thing I’ve learned is that good travel planning really isn’t about finding the most options.
It’s about understanding the person taking the trip well enough to know which options actually matter.
Sometimes that means recommending the better-located cabin instead of the flashy upgrade. Sometimes it means telling someone they don’t need to spend more. Sometimes it means leaving an afternoon completely unplanned. And sometimes it means paying attention long after the reservation has already been booked.
The more trips I plan, the more convinced I am that thoughtful travel planning comes down to paying attention. To the dates, the budget and the logistics, of course. But also to how someone wants the trip to feel.
That’s the kind of travel business I want to keep building, one where the recommendations have a reason behind them and the trip still feels completely like yours.
The memories are yours. I’ll help with the details.