08/08/2026
Heading home after another AMAZING Global Travel Marketplace event, and after several packed days in the desert, I’ve been thinking about what made this week so special.
So, here are the TOP 10 things I loved about GTM West…and the two things I didn’t!
1️⃣ FIFTY one-on-one supplier meetings. Yes, 50!!!
This is hands down one of the most valuable parts of GTM. Over the course of the event, I had dedicated face-to-face time with 50 different travel suppliers from around the world. Hotels, cruise lines, tour operators, destination tourism boards, DMCs and more. These are the conversations where I can ask very specific questions, talk about actual client trips I’m working on, discover new options and, most importantly, build relationships with the people behind the products. Those relationships absolutely matter when I’m planning travel for my clients.
2️⃣ The deep-dive Boardroom presentations.
In addition to those 50 individual appointments, we had 16 small-group Boardroom presentations. I learn SO much in this environment, sometimes even about suppliers I already work with regularly. There is a huge difference between knowing a company and really understanding the nuances of what they offer, who they are best suited for and how to use them creatively for my clients.
3️⃣ The theme-night costume parties!
If you know me, you KNOW I love a good theme. Give me an excuse to dress up and I am IN. This week gave us three: Great Gatsby, Denim & Diamonds and 80s Night. After full days of meetings and presentations, it was such a fun way to unwind and spend time together outside of the conference setting.
4️⃣ Being surrounded by such high-caliber travel advisors.
GTM is an invitation-only elite event, and that means spending several days surrounded by advisors who take this profession very seriously. There is something incredibly valuable about being in a room with people who are constantly learning, growing their businesses, traveling the world and pushing themselves to be better at what they do. Some of the best conversations of the week happen advisor-to-advisor.
5️⃣ Experiencing a new-to-me destination.
This was my first time in Greater Palm Springs, and La Quinta Resort was BEAUTIFUL. I always love when a conference gives me the opportunity to experience somewhere new firsthand. Now I have another destination and resort tucked away in my mental travel files for the right client.
6️⃣ Some of the best food I’ve ever had at a conference.
Seriously! The banquet food throughout GTM was fantastic, and the food around the resort was equally good. I will be going home dreaming about those blue spirulina bowls. I may have had more than one. Or two.
7️⃣ Discovering suppliers and experiences I might never have found otherwise.
This is one of my favorite things about events like GTM. I always arrive with suppliers I already know I want to meet, but inevitably leave excited about companies, properties and destinations that weren’t even on my radar before. Those discoveries become new tools in my toolbox when a client comes to me looking for something a little different. A rail focused DMC in Peru? ✅ World World 2 specific tours? ✅ River cruising in CHINA? ✅ I even learned about the new Game of Thrones studio tours in Ireland! ✅✅
8️⃣ The conversations that weren’t on the schedule.
For as valuable as those 50 appointments and 16 Boardrooms were, some of the best moments happened in between them. At breakfast. Walking between meetings. Sitting next to someone at dinner. Catching a supplier in the hallway and continuing a conversation from earlier. Travel is an incredibly relationship-driven business, and those organic connections are a HUGE part of why being in person matters.
9️⃣ Getting completely immersed in travel for a few days.
There is something pretty incredible about spending several days where practically every conversation is about a destination, hotel, cruise ship, itinerary, new experience or somewhere we can’t wait to send a client next. I came home with pages and pages of notes, new ideas and an even longer list of places I need to experience myself.
🔟 The relationships. Always the relationships.
This industry is filled with some truly wonderful people. GTM gives me the chance to reconnect with supplier partners and advisor friends I’ve known for years while also making brand-new connections. At the end of the day, those relationships are one of the biggest reasons I invest so much time traveling to events like this. When my clients need something, I don’t just want a website or an 800 number. I want to know the people on the other side.
And because no trip is perfect, there were TWO things I definitely did NOT love…
1️⃣ THE HEAT.
I have traveled to some pretty hot places, but 124 DEGREES is officially the hottest temperature I have ever personally experienced. That is not “it’s a dry heat” hot. That is “why does the air hurt my face?” hot. It was still around 100 degrees AT almost 10PM at NIGHT. I have never been so grateful for aggressively air-conditioned conference rooms or the little mini fans that were provided, in my life.
2️⃣ The one-on-one appointments weren’t long enough!
This is probably the best complaint you can have about a conference. There were so many conversations where the time was up just as we were getting into the good stuff. I already know I’ll be following up with quite a few of these partners over the coming weeks to keep those conversations going.
So now I’m heading home with a very long to do list, a stack of new contacts, approximately 400 new travel ideas and a LOT to bring back to my clients and my team at Adventure Travels Group.
GTM West, you were a good one.
Until next time!