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Visit Cleveland County Discover laid-back Southern vibes, meandering rivers and trails, and a storied American past.

This is the official page for VISIT Cleveland County, Carolina's Land of Rhythm & Roots. We are the destination marketing organization for Cleveland County, NC and the Mush, Music & Mutts Festival: NC's Official Fall Liver Mush Festival.

Tomorrow’s the day! 🐷 The NC Liver Mush Festival takes over Uptown Shelby on Saturday, 10/17, from 9 AM to 4 PM!A few th...
10/16/2026

Tomorrow’s the day! 🐷 The NC Liver Mush Festival takes over Uptown Shelby on Saturday, 10/17, from 9 AM to 4 PM!

A few things to know before you roll in:

✅ Free admission and pet-friendly. RollOver Pets is hosting an all-day pet festival, so bring the pups!
🅿️ Check our interactive parking map before you go: bit.ly/2026-liver-mush-festival-parking
👟 Expect traffic and a lot of walking, so wear comfy shoes and bring your patience.

Full schedule, vendor map, and details: nclivermushfestival.com

We can't wait to celebrate with you in Uptown Shelby! 🎉

Do you love bingo? 🐖 Piggy Bingo is coming to the NC Liver Mush Festival this year!Join us this Saturday at the tent in ...
10/15/2026

Do you love bingo? 🐖 Piggy Bingo is coming to the NC Liver Mush Festival this year!

Join us this Saturday at the tent in front of the Cleveland County Arts Council. We’ll start right after the Eating Contest Award Ceremony, around 1 PM. It’s completely free to play, so just show up and join in.

We’ll keep calling numbers until we’re out of prizes! Every prize was donated by a local business or vendor, and we can’t thank them enough.

Bring the whole family, grab a seat, and settle in for some good old-fashioned fun!

10/15/2026

Let’s play This or That: Mush Edition! 🐷🎉

🥪 Mush sandwich or biscuit? Pick a side!

🧂 Plain or loaded with condiments? Duke's Mayonnaise fans, we see you..

🌶️ Favorite brand, regular or hot?

🍅 Toppings: lettuce, tomato... what else are you piling on?

Find all your favorites (plus some seriously creative mush dishes) THIS Saturday, October 17th in Uptown Shelby from 9 AM to 4 PM.

Come hungry. Leave with a full belly and strong opinions. 😄

The Southern Steel Derby Promotions demolition derby is TONIGHT at 8 pm at the Cleveland County Agricultural Fair! 🚗Grab...
10/09/2026

The Southern Steel Derby Promotions demolition derby is TONIGHT at 8 pm at the Cleveland County Agricultural Fair! 🚗

Grab your friends, fair food, a good seat, and buckle up for a great time! We'll see you there! 🎉 Learn more here: clevelandcountyfair.com

10/08/2026

Let the countdown begin...the 2026 NC Liver Mush Festival is less than 10 days away! 🍂🐷

📅 Saturday, October 17th | 9 AM to 4 PM
📍 Uptown Shelby, NC
🔗 See everything happening at nclivermushfestival.com

We can't wait to see you there!

The 102nd Cleveland County Agricultural Fair is off to a great start, and there's plenty of fun ahead this week. Come ou...
10/06/2026

The 102nd Cleveland County Agricultural Fair is off to a great start, and there's plenty of fun ahead this week. Come out, enjoy a show, and grab your favorite fair food! 🍗🍧

Tonight (10/5) is Carload Monday! Up to 7 people in the same vehicle can enter for $70, with admission and rides included. All guests must enter through Gate 14 by 8:30 PM.

🔷 Learn more at seeitinshelby.com

💛🎉 Last year's 40th Anniversary festival was a day to hold onto: crisp fall air, golden sunshine, outstanding vendors, a...
10/05/2026

💛🎉 Last year's 40th Anniversary festival was a day to hold onto: crisp fall air, golden sunshine, outstanding vendors, adorable pets, and the smell of liver mush drifting through the air from morning to night. We were honored to have John Carter of WBTV with us to celebrate Mack's Livermush & Meats.

Now let's make 2026 another year to remember! Join us Saturday, October 17th from 9 AM to 4 PM in Uptown Shelby. Admission is FREE, pets are welcome, and there's something for every age, from activities to vendors to plenty of good eating.

👉 See the full lineup at: nclivermushfestival.com

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